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Sundari Sales Presentation
1. Beauty as an experience
and an endeavor,
not an object to attain.
2. • A holistic approach to wellness
• The intersection of beauty and wellness
• Physical beauty is the expression of internal peace
• Achieving harmony and balance in mind, body and spirit
as you journey through life
What we achieve inwardly will change outer reality.
— Greek author Plutarch
A wellness journey
3. • The treatment philosophy of SUNDÃRI Sri brings together
elements from Ayurveda that is the true essence of spa
• This holistic philosophy incorporates:
– Skillful touch through customization, stimulation of marmas,
a welcoming foot ritual and Abhyanga massage
– Sensory elements that provide stimulus through
sight, smell, taste, sound and touch
– Tools to support the spa in its mission of client education
Sundari Sri:
Inspired by Ayurveda
4. • SUNDÃRI is a pioneer with traditional ingredients
• SUNDÃRI does not use synthetic fragrance and dyes
• Aromatherapeutic blends of essential oils are used in product
formulations to create a unique experience
• The source of natural ingredients has always been a matter of
concern
• Unique ingredients with a history of efficacy in traditional therapy are
blended with modern science to achieve results
Innovation with
ingredients
5. • The packaging used for our products is recyclable
• All the boxes used in retail sizes are made at a facility that uses electricity from
wind power sources and is an EPA Green Power Partner
• The SUNDÃRI product catalog is printed on FSC certified 10% post-consumer
recycled paper
• We reuse and recycle paper at our corporate office, we offer the opportunity
to use CDs instead of paper manuals for your team
• SUNDÃRI is a continuing supporter of CancerandCareers.org
• Please talk to us about ways in which we can support your spa in its
Sustainability efforts
With an intrinsic belief in the interconnectedness of human thought, action
and the environment, becoming a Sundãri partner also means
choosing a sustainable, environmentally friendly approach to global wellness
Sustainability and
community
6. • A relationship with SUNDÃRI is also a commitment to learning
• Based on different levels of engagement as defined in our
Partnership Program, we offer the possibility of training onsite or
at a regional training being held in the near future
• Our trainers bring energy and insights to your team. They have
significant global experience in the use of the products and will be
able to address your team’s queries about the products and
protocols.
• Most of all, they will be able inspire the team with a level of
excitement about using and selling SUNDÃRI at the spa
Learning with Sundari
7. • Integrative Marketing – SUNDÃRI can partner with you in your efforts
to increase conversion through tools designed to draw guests to the spa
• Ongoing consumer oriented advertising in leading spa publications
• Point of sale display– SUNDÃRI offers a variety of display materials
• Product trial – SUNDÃRI offers sample sizes of many products
• Customized promotional tools – SUNDÃRI can offer beautiful Sari
bags for special events / PR activities
• Quarterly sales promotion to drive business per Marketing Calendar
• Spa team incentive program towards mutual goals
• Above all, a willingness to partner with you in your initiatives to build
business
Marketing:
a 360o approach
8. • Point of sale display– SUNDÃRI offers a variety of display materials
• Ongoing consumer oriented advertising in the leading spa publications
• Product trial – SUNDÃRI offers sample sizes of many products
• Quarterly sales promotion to drive business per Marketing Calendar
• Customized promotional tools – SUNDÃRI can offer beautiful Sari
bags for special events / PR activities
• Above all, you will find a willingness to partner with you in your initiatives
to build business
Marketing:
a 360o approach
9. SUNDÃRI is present in some of the leading spas across the world
Four Seasons Hotel - Dublin, Maldives, Lisbon, Mumbai
Canyon Ranch Spas – Miami, Orlando
Grand Velas – Mexico
The Ritz-Carlton – Doha, Qatar
Vincci Seleccion La Plantación del Sur, Spain
Hotel Royal Riviera, Saint-Jean-Cap-Ferrat, France
Encore – Las Vegas
For day spas
International luxury
spa line
10. It is our choices...that show what we truly are,
far more than our abilities. — J K Rowling
Contact us
lisa@teamsundari.com
For day spas
Editor's Notes
Namaskar, welcome to SUNDÃRI (Sanskrit: a beautiful woman)
At SUNDÃRI, we define beauty in terms of a journey and not an end point. This brief introduction invites you to share this journey with us.
Glossary:
Namaskar – Sanskrit: Salutation to the divine in you
SUNDÃRI is inspired by Ayurveda - the traditional healing science of India. (Ayurveda - Sanskrit: Science of life)
Ayurveda offers a holistic approach to wellness which includes diet, yoga, meditation, massage, daily routine, etc.
SUNDÃRI offers a holistic approach to beauty. Products and treatments work synergistically to reduce oxidative stress. Beautiful skin is the result of topical product application as well as relaxation inducing features of our spa treatments.
The mind body connection in aging has been rediscovered by modern science. It is well known now that how you think and feel has a direct impact on the body’s immune response. Scientific research has highlighted that stress is linked directly to accelerated aging with collagen and elastin protein breakdown, skin wrinkling, acne, hair loss, etc.
At SUNDÃRI, we believe that beauty and well-being are inter-connected and beautiful skin is merely a reflection of a state of being well. Hence, the desire for beauty is also a journey towards well being.
SUNDÃRI Sri brings in key elements from Ayurveda together to offer a unique spa experience for the client.
The facial treatments includes Marmasage i.e. stimulation of marmas, body treatments include Abhyanga.
We offer sensory elements e.g. herbal tea, music, table drape/sarong, scented candles that work together to elevate the treatment experience.
Wellness messages are offered as a take-home for the client to aid in education.
Talk points about traditional ingredients -
SUNDÃRI uses traditional ingredients like – Neem (Melia Azadirachta), Gotu Kola (Centella Asiatica), Amalaki (Emblica Officinalis), Turmeric (Curcuma Longa), etc.
SUNDÃRI has been recognized in the industry for its product formulations e.g. Shape Magazine’s Natural Beauty Award.
These traditional ingredients have interesting anecdotes around them e.g.
1. According to legend, the Bengal Tiger would roll on the plant to heal its wounds, and this earned Gotu Kola the Indian name of "Tiger's Grass".
2. In Ayurveda, Shatavari is traditionally used by women for overall health and vitality, and interestingly, as an aphrodisiac. In Sanskrit, the word Shatavari means ‘She who possesses 100 husbands’.
Source of ingredients
The source of our ingredients is important to us e.g. Sandalwood oil is from renewable sources in India, Shea Butter is organic and fair trade, Organic Gotu Kola is from Madagascar, etc.
History of ingredients
Our traditional ingredients have long history of efficacy e.g. Gotu Kola for topical application to firm skin. This history of thousands of years reassures us about the safety and efficacy of these ingredients.
We are committed to sustainability
The recent trend towards sustainability fits very well with our holistic philosophy as it looks at lifestyle in a holistic manner
Glossary
EPA – US Environmental Protection Agency
FSC - The Forest Stewardship Council, a nonprofit, that works in the area of sustainable forestry
Cancerandcareers.org is an initiative by Cosmetic Executive Women that is supported by SUNDÃRI
The education team is lead by our Director of Education – Lisa Capozio. Lisa is a nutritionist, Licensed Massage Therapist, Esthetician and Holistic Lifestyle Educator. She has 19 years in the health, wellness and spa industry. She has been a Spa Director in the past, managing large spas and makes every education event into a learning opportunity.
Our 360 degrees approach helps business by creating several ‘pull’ and ‘push’ initiatives. The pull initiatives are directed to create demand and awareness and these include consumer advertising and merchandising tools. Our push initiatives include product samples, sales promotions and GWPs, gift bags and staff incentive programs.
Point of sale display materials include – Counter top display unit, counter top poster, wall poster, shelf talkers, product catalog, etc.
Our 360 degrees approach helps business by creating several ‘pull’ and ‘push’ initiatives. The pull initiatives are directed to create demand and awareness and these include consumer advertising and merchandising tools. Our push initiatives include product samples, sales promotions and GWPs
Point of sale display materials include – Counter top display unit, counter top poster, wall poster, shelf talkers, product catalog, etc.
Leading spas have embraced the SUNDÃRI philosophy across the world.
We work with distributors outside the US. We have distributors in Canada, Spain, UK, The Netherlands, Singapore, Japan, Korea, etc.
SUNDÃRI is where balance in business creates true rewards.
