The document discusses the shift from a content-centric to a people-centric model in knowledge management, drawing parallels to Copernicus' revolution in understanding the universe. It argues that while access to information is vast, the overwhelming nature of content leads to inefficiencies and a need for a focus on human connections and credibility. By emphasizing community and collaboration, the document suggests businesses can better leverage knowledge and become more effective social enterprises.

1. INV203 People-Centric vs. Content-Centric The Copernican Revolution needed to become a Social Business Louis Richardson | Social Business Evangelist | IBM For a 33 minute video version of this presentation along with audio track go to http://bit.ly/gU5Skf

2. Tweet freely …(like you needed my permission)

3. It’s January 1511

4. Ptolemy showed us how the Earth is the center of the universe

5. Along comes Nicolaus Copernicus

6. Along comes Nicolaus Copernicus

7. There were some symptoms that an earth-centric model might not be correct

8. Could a earth-centric model be wrong?

9. Maybe what needs to change is our perspective

10. Fast forward to today…. What’s the relevance for today’s discussion?

11. New tools and experience has provided a different perspective on the earth-centric model

12. Let’s look at knowledge management from our historic content-centric perspective

13. We have developed library sciences

14. Thomas Jefferson’s Baconian method

15. BTW…this session has valuable prizes

16. Jeopardy

17. Jeopardy

18. Jeopardy – Who is Melvil Dewey?

19. Jeopardy

20. Jeopardy – What is the Arts? 700 – Arts 730 – Plastic Arts, Sculpture 734 – Sculpture from ca. 500 to 1399

21. Today’s bookstores “Where’s the self help section?”

22. So at work, why is it so hard to find what you’re looking for?

23. Jeopardy

24. Jeopardy – Who is Gutenberg?

25. The printing press distributed power

26. Now everyone has a press

27. We have access to way more content than we need

28. The content-centric model of knowledge management is broken

29. Don’t rush to form a lynch mob (or start angry tweeting)

30. Content is in my DNA

31. But we can’t ignore the symptoms of an overwhelmed content-centric model

32. Which one to use?

33. Which way do I go to get what I need?

34. The knowledge sharing gap

35. Silos of content

36. Information Loss

37. What if content isn’t the center of our knowledge universe?

38. What about people? Aren’t they the primary source of knowledge?

39. Some would have you believe people revolve around content

40. But new tools and experience has provided a different perspective

41. Consider a people-centric model

42. Which one to use? It’s not just about availability or even accuracy, it’s really about Credibility and Value

43. Which way do I go to get what I need? Communities are one way to get the direction you need. They put you in touch with the right people and the relative content

44. The knowledge sharing gap Tags identify subject matter experts and helps people with questions find the people with the answers

45. Silos of content (and ideas) Social Bookmarks share ideas and content across organizational boundaries and generates new connections with similarly interested people

46. Information Loss Using libraries, activities, community files, etc. you can store Content in the Context of the work being done.

47. And you can solve additional business problems

48. Like…who’s who in the zoo

49. Like…who’s who in the zoo Profiles not only points to a person, but also provides credentials

50. Activities

51. Activities Activities quickly get you going and keep you (and others) on track … and keeps your head out of your in-box

52. The big picture

53. So as you gaze upon your business

54. Think about a people-centric model

55. It may hold the answer to your company becoming a social business

56. What will your co-workers say? Tweet and Retweet

57. Let’s connect Louis Richardson IBM Social Business Evangelist [email_address] www.twitter.com/inter_vivos www.linkedin.com/in/louisrichardson I invite you to visit www.thecollaborationsoapbox.com You can read any of the materials there, but I would suggest you request to join the community so you can contribute and comment.

58. www.thecollaborationsoapbox.com

59. What did you think? Please let me know.

60. Conversation

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