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August, 2012
Agenda


1. Company overview
2. Main business divisions
     Car rental
     Fleet rental
     Seminovos

3. Consolidated
4. Debt and cash
5. Key value drivers

                                      2
Company: milestones



Phase I – Rise to #1                      Phase II – Expansion                     Phase III – Reaching Scale


1973 – Founded in Belo Horizonte/MG       1984 – Expansion strategy by             2005 – IPO: market cap of US$ 295 mm
                                          adjacencies: Franchising
Late 70’s - Acquisitions in the                                                    2011 – Rated as investment grade by
Northeast of Brazil                       1991 – Expansion strategy by             Moody’s, Fitch and more recently S&P
                                          adjacencies: Seminovos
1981 – Brazilian car rental leader in #                                            2012 – ADR level I
of branches                               1997 – PE firm DL&J enters at a market
                                          cap of US$ 150 mm                        06/30/2012 – Market cap pf US$3.1 bi
                                                                                   with ADTV of 37.1 million
                                          1997 – Expansion strategy by
                                          adjacencies: Fleet rental




   1973                        1982       1983          1990             2004      2005                   2011




                                                                                                                          3
Company: Ownership breakdown

                             Founders


Salim Mattar    Eugenio Mattar      Antonio Claudio   Flavio Resende       Free-float
                                    Resende
        9.0%             7.1%                10.5%             7.1%               66.3%




               100.0%                       100.0%                     100.0%




                                                                                          4
Company: integrated business platform




   58,436 cars                                                     31,412 cars
   3.1 million clients                                             699 clients
   253 locations                                                   343 employees
   4,057 employees

                                        Synergies:
                                    bargaining power
                                    cost reduction
                                    cross selling




    13,389 cars                                           66.6% sold to final consumer
    201 locations in Brazil                               71 stores
    48 locations in South America                         951 employees
    34 employees




This integrated business platform gives Localiza flexibility and superior performance.
                                                                                                             5
                                                                                         Based on the 2Q12
Company: Business platform divisions


Car rental                       Franchising                    Fleet management             Used car sales


Localiza car rental rents to     Supplementary business,        Total Fleet, offering        Support area, with the
individuals or businesses        with the purpose to expand     customized fleet for terms   objective to sell the
at airports and other            the brand’s network.           of 2-3 years.                Company’s used cars and
locations.                                                                                   add know-how in buying
                                                                                             cars and to estimate the
                                                                                             residual value.




The traditional backbone of      Franchising is seen as a       Total Fleet is seen as an    As a support business
Localiza. With its giant fleet   primarily strategic business   additional business that     activity, Seminovos enables
that gets renewed annually,      by management – the            generates value by           the sell 70% of used cars
it lays the foundation for all   revenues generated are         leveraging synergies         directly to the final
scale effects captured by        low, however brand and         created by the integrated    customer, thereby
the group as a whole.            network expand at              platform approach.           maximizing the residual
                                 minimum capital                                             value of used rental cars.
                                 expenditure.

                                                                                                                           6
Agenda


1. Company overview
2. Main business divisions
     Car rental
     Fleet rental
     Seminovos

3. Consolidated
4. Debt and cash
5. Key value drivers

                                      7
Overview

         Corporate fleet size                                                             Corporate locations



2007                    35.686                                                   2007                                    178


2009                             47.517                                          2009                                            214


2011                                          64.688                             2011                                                  247




         Fleet composition
                                                                                             Financial performance
                                                                                                             23.0%
                                                                                                     CAGR:
                                                                                                                            980.7
                                                                1   ,
                                                                    1   00 . 0
                                                                           0




                                    63.1%
                                                                                                                                             9   0   .
                                                                                                                                                     0   %




                                                                    9   00 . 0
                                                                           0




                                                                                                          585.2
                                 Compact cars
                                                                    7   00 . 0
                                                                           0




                                                                    5   00 . 0
                                                                           0
                                                                                   428.0
                                                                    3   00 . 0
                                                                           0




                                                                                   46.0%                                       46.9%         4   0   .
                                                                                                                                                     0   %




                                                                    1   00 . 0
                                                                           0

                                                                                                           41.9%
36.9%
                                                                    1
                                                                    -   00 . 0
                                                                           0




                                                                    3
                                                                    -   00 . 0
                                                                           0       2007                    2009             2011
Others                                                              5
                                                                    -   00 . 0
                                                                           0                                                                 1
                                                                                                                                             -   0   .
                                                                                                                                                     0   %




                                                                                        Car rental net revenues      EBITDA margin (%)
                                                                                                                                                             8
                                    *Source: each company website (May, 2012)
Overview
                                     Car rental distribution (Brazil)


                                                                       415         449        452
                                                  346       381
                           279        312
                    254




                   2005    2006      2007         2008      2009       2010      2011     1H12



               # of branches                                                              # of cities
         452
                                                                         318

                               289
                                62

                               107
                                                                                         71         60
                                                                                                            32
                               120



                                       Localiza     Hertz     Unidas      Avis


Localiza holds an extraordinarily strong position in the Brazilian market, as over decades it has
        been successfully competing against major global players through local scale.
                                                                                                                    9
                                 Source: Each company’s website as of May, 2012.
Overview
                                     Car Rental market share - Brazil
                                                       (# of cars)




                                                                                         36.5%




                                        Car rental locations in Brazil

         Airport locations                                                              Off-airport locations

         Others                                                                                        Localiza
Avis       36                            Localiza                                                               Hertz
                                                                                                         351
 35                                        101                                                                        Unidas
                                                                                                                 78
                                                                                                                         73
                                                                                                                      Avis
                                                                                                                       27

                                                                     Others
Unidas                Hertz
                                                                      2079
  34                   42

                                 Off-airport market is still fragmented.
                                                                                                                               10
                  Source: ABLA (Brazilian Car Rental Association) and each company’s website (May, 2012)
Main competitors




Market share*                      6.7%                                   3.1%                                     2.8%

Airport locations                    34                                     35                                      42

Off-airport locations                73                                     27                                      78

                        •   Capitalized by three
                                                           •    International brand                •      International brand
Strengths                   Private Equity funds
                                                           •    Local expertise                    •      Local expertise
                        •   Local expertise
                        •   Weak footprint
                        •   Relatively weak brand          •    Weak footprint in Brazil
                                                                                                   •      Weak footprint in Brazil
                        •   Unclear priorities between     •    Master franchisee in Brazil in
Weaknesses                                                                                         •      Used car sales retail network
                            rental and fleet business           “Chapter 11”
                        •   Used car sales retail          •    Used car sales retail network
                            network




                                                                                                                                          11
                              *Source: Roland Berger report, as of June 21, 2012, based on 2010 figures
Drivers

                                   Investments in Brazil                                                                             Air traffic passengers - million

           679
                                                                                                                                                                                    %
                                                                                                                                                                %              16.2
                                                                                                                                                           20.3                           179
                                                                                                                                          %                            154
                             343                                                                                                     80.3         128
                                             182                                                                              71
                                                                 85                  83                107




                                                                                                                             2003                2009               2010                 2011
       s




                                                                               try
                                         gy




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                                   Car rental affordability                                                                                     GDP per capita
                                                                                                              645
                                                                                                                                                 (R$ thousands)
                                                                                                    545
    51%                                                                                   510
                                                                                465                                                                                                                   21.3
                                                                      415                                                                                                                      19.0
             38%                                             380                                                                                                               16.0     16.6
                      37%     35%                    350                                                                                                                14.2
                                              300
                                                                                                                                                         11.7   12.8
                                      260                                                                                                         10.7
                             240
                                                                                                                                   8.4    9.5
             180     200                                                                                             6.9    7.5
    151                               31%
                                              27%
                                                     22%     20%
                                                                      18%       16%       15%       15%      13%

    2000     2001     2002    2003    2004    2005   2006    2007     2008     2009       2010      2011     2012e   2000   2001   2002   2003    2004   2005   2006    2007   2008     2009   2010   2011

                   Monthly m inim um salary (R$)     Daily rental price over m inim um salary (%)



                                                                                                                                                                                                             12
Satisfaction survey


2011 - Would you recommend Localiza? YES!




                 95.9%
94.6%         94.8%         96.0%          95.5%          95.3%          96.3%          95.9%




2005          2006           2007           2008           2009           2010           2011


Customers recognize premium service and recommend it!
                                                                                                        13
Source: based on “Fale Fácil” satisfaction survey answered by more than 350,000 customers in 2011
Financial cycle

                                                                                                         Net car sale revenue
                                                  1 - year cycle
                                                                                                                  $26.4


                                                       Revenue



            1     2    3        4   5         Expenses, interest and tax           20      21   22    23    24


    $27.5
Car acquisition

                                                         Fleet Rental                 Seminovos             Total
         2011                                          per operating car           per operating car       per year
                                                        R$           %              R$          %            R$
       Net Revenues                                       19,1      100,0%            29,2     100,0%           48,3
       Cost s                                              (7,4)                        -         0,0%          (7,4)
       SG&A                                                (2,7)    -14,1%             (2,8)     -9,6%          (5,5)
       Net car sale revenue                                                           26,4       90,4%          26,4
       Book value of car sale                                                        (25,7)     -90,0%         (25,7)
                                            EBITDA          9,0        47,2%            0,7       2,4%           9,7
       Depreciation (vehicle)                                                          (2,0)     -6,8%          (2,0)
       Depreciation (non-vehicle)                          (0,3)           -1,6%                                (0,3)
       Interest on debt                                                                 (2,4)    -8,2%          (2,4)
       Tax                                                 (2,7)       -14,2%            1,1      3,8%          (1,6)
                                        NET INCOME          6,0         31,5%           (2,6)    -8,9%           3,4

       NOPAT                                                                                                       5,2
       ROIC                                                                                                      18,9%    Spread
       Cost of debt after tax (CDI+1,5%)                                                                          8,6%    10,3p.p.
                                                                                                                                     14
Figures

                                                    Per operating car
               Renting cars     2010        2011       2010        2011
Net revenues                   802.2       980.7        18.7       19.1
EBITDA                         363.3       460.3          8.5        9.0
Depreciation                   (81.1)    (103.4)        (1.9)      (2.0)
EBIT                           282.2       356.9          9.5       10.1
Financial expenses             (87.1)    (123.8)        (2.0)      (2.4)
EBT                            195.1       233.1          4.5        4.5

                                                    Per car sold
               Selling cars      2010       2011       2010        2011
Net revenues                  1,101.1    1,241.1        27.8       29.2
EBITDA                            32.1       30.0         0.8        0.7
Depreciation                     (5.1)      (6.1)       (0.1)      (0.1)
EBIT                             27.0       23.9          0.7        0.6
EBT                              27.0        23.9         0.7        0.6

End of period fleet           61,445      64,688          -           -
Average operating fleet       42,903      51,285          -           -
Average rented fleet          29,646      35,348          -           -

Number of cars sold           39,658      42,483          -           -
                                                                                    15
Volumes and revenues
                                         # daily rentals (thousand)


                                      24.6%              12,794
                              CAGR:            10,734

                             7,940    8,062                              6.8%
                    5,793                                             6,243     6,664
                                                                                                   4.9%
            4,668
3,411                                                                                      3,179      3,334



2005        2006     2007    2008      2009     2010      2011        1H11         1H12    2Q11       2Q12


                                          Net revenues (R$ million)



                                      24.9%               980.7
                              CAGR:
                                                802.2

                                      585.2
                                                                         12. 7 %
                             565.2
                                                                                               10. 4 %
                                                                                   532.3
                     428.0                                            472.4
            346.1
258.6                                                                                      239.4      264.3



2005        2006     2007    2008      2009     2010      2011        1H11         1H12    2Q11       2Q12

        Revenue grew above volume due to the increase in the average rental rate per car.
                                                                                                              16
Fleet and utilization rate
                                            Fleet

                                    .9%                                      -8.0%
                         CAGR: 17
                                                    61,445   64,688   63,500     58,436
                                          47,517
                             39,112
         31,373   35,686
24,103



2005     2006     2007       2008         2009      2010      2011    1H11       1H12




                                      Utilization rate



         65.5%    70.7%      67.9%        68.8%     69.1%    68.9%    68.9%      74.2%
58.8%




 2005    2006     2007       2008         2009      2010     2011     1Q11       1Q12

                                                                                          17
Average depreciation per car


             Hot used car market              Financial crisis effect                                                     5.468,2


                                            2.546,0        2.577,0                         1.683,9         2.062,3                       Reflex of the
                                                                              1.536,0
     492,3        939,1                                                                                                                  IPI reduction
                               332,9

      2005        2006             2007       2008          2009               2010            2011      Jan-Apr/12*      1H12*
                                                                                                                            * Annualized


                       Additional depreciation related to the IPI reduction on May, 2012

                                                                        R$ million                                                  Fleet as of May, 2012

                            Additional estimated depreciation                           Quantity of cars by year of maturity of estimated useful life
Division
                      2Q12            After 2Q12                   Total                2012           2013      2014        2015            Total
                          85               (*) 31                       116           45,486          12,187       143            5        57,821
Car rental
                         73%                27%                    100%                 79%             21%          0%        0%           100%


               (*) Additional estimated depreciation of R$31 million will be accounted prospectively in the next 12 months
             Depreciation was impacted by the decrease in car prices due to the IPI reduction.
                                                                                                                                                            18
Agenda


1. Company overview
2. Main business divisions
     Car rental
     Fleet rental
     Seminovos

3. Consolidated
4. Debt and cash
5. Key value drivers

                                      19
Overview

           Fleet size
                                                                                  Number of clients


2007                    17,790                                     2007                                   456


2009                             22,778                            2009                                            584


2011                                      31,629                   2011                                                      687




                                                                                  Financial performance
         Fleet composition
                                                                                                 19.0%
                                                       5       0 0. 0
                                                                  0




                                                                                         CAGR:                  455.0
                                                                                                                               1   0   0   .
                                                                                                                                           0   %




                                                   4       5    0. 0
                                                                 0




                                                       4       0 0. 0
                                                                  0




                                                                                                303.2
                                    42.6%
                                                   3       5    0. 0
                                                                 0




                                                                          219.8
                                                       3       0 0. 0
                                                                  0




                                 Compact cars      2




                                                       2
                                                           5    0. 0
                                                                 0




                                                               0 0. 0
                                                                  0




                                                                          71.3%                68.7%            68.6%
                                                   1       5    0. 0
                                                                 0




                                                       1       0 0. 0
                                                                  0




                                                           5    0. 0
                                                                 0




                                                                0. 0
                                                                 0                                                             5   0   .
                                                                                                                                       0   %




57.4%                                                                      2007                 2009             2011
Others
                                                                            Fleet rental net revenues    EBITDA margin (%)
                                                                                                                                                   20
Overview




                                                                Fleet Rental division - Brazil
                                                                           (# of cars)




                                                                                                  13.9%




The business greatly profits from synergies with its car rental affiliate, and as the Brazilian economy
    matures, one can expect a higher percentage of companies to take advantage of fleet rental.



                                                                                                            21
                                    Source: based on ABLA 2012 yearbook
Main competitors




Market share*                            9.5%                                     7.1%

Revenues (R$ million)                   272.5                                    204.7

Fleet size                              27,262                                  16,418

                                                                  •     Capitalized
                         •     Brazil’s second player
Strengths                                                         •     Synergies with its rental car
                         •     Successful IPO 04/2012
                                                                        business area
                         •     Low profitability (competing       •     Loss making in the last six
                               on price in the pursuit of               years (competing on price in
Weaknesses                     market share)                            the pursuit of market share)
                         •     Depreciation calculus              •     Used car sales retail network
                         •     Used car sales retail network




                                                                                                         22
              *Source: Roland Berger report, as of June 21, 2012, based on 2011 figures.
Drivers

                       Outsourced fleet penetration


Brazilian Market                                                                         World


                                                                                                                              58.3%
Corporate fleet:                                                                                                  46.9%
  4,200,000                                                                                               37.4%

                                                                                              24.5%
 Targeted fleet:                                                                    16.5%
                                                                          13.3%
    500,000                                    5.4%
                                                           8.9%




 Rented fleet:




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                                                                                         Fr
   245,000




                                                                              er




                                                                                                                      H
                                                                Re



                                                                             G
                                                              ch
                                                           ze
                                                          C
     31,629


                   Less than 50% of targeted fleet is rented.

                                                                                                                                      23
                        Source: ABLA and Datamonitor
Financial cycle

                                                                                                     Net car sale revenue
                                                 2 - year cycle
                                                                                                              $26.3


                                                     Revenue



            1     2    3     4      5       Expenses, interest and tax        20       21   22    23     24


    $36.1
Car acquisition

                                                     Fleet Rental              Seminovos                Total
         2011                                      per operating car        per operating car          per year
                                                    R$          %            R$          %               R$
       Net Revenues                                   16,3      100,0%         28,6     100,0%              44,9
       Costs                                           (4,2)                     -         0,0%             (4,2)
       SG&A                                            (0,9)      -5,5%         (2,3)     -8,0%             (3,2)
       Net car sale revenue                                                    26,3       92,0%             26,3
       Book value of car sale                                                 (24,9)     -90,0%            (24,9)
                                        EBITDA        11,2         68,7%         1,4       4,9%             12,6
       Depreciation (vehicle)                                                   (4,2)    -14,7%             (4,2)
       Depreciation (non-vehicle)                      (0,1)        -0,3%                                   (0,1)
       Interest on debt                                                        (2,0)         -7,0%          (2,0)
       Tax                                             (3,4)      -20,6%        1,4           5,0%          (1,9)
                                    NET INCOME          7,8        47,8%       (3,4)        -11,7%           4,4

       NOPAT                                                                                                5,8       Spread
       ROIC                                                                                               16,2%       7,6p.p.
       Cost of debt after tax (CDI+1,5%)                                                                   8,6%
                                                                                                                                24
Figures

                                                 Per operating car
               Renting cars    2010       2011      2010        2011
Net revenues                  361.1      455.0       15.8       16.3
EBITDA                        245.6      312.1       10.7        11.2
Depreciation                  (81.1)   (115.8)       (3.5)      (4.2)
EBIT                          164.5      196.3         7.2        7.0
Financial expenses            (43.4)    (57.0)       (1.9)      (2.0)
EBT                           121.1      139.3         5.3        5.0

                                                 Per car sold
               Selling cars    2010     2011        2010        2011
Net revenues                  220.8     227.0        28.9       28.6
EBITDA                           2.3     11.4          0.3        1.4
Depreciation                   (0.1)        -        (0.0)          -
EBIT                             2.2     11.4          0.3       1.4
EBT                              2.2     11.4          0.3       1.4

End of period fleet           26,615   31,629          -           -
Average operating fleet       22,916   27,858          -           -
Average rented fleet          22,343   26,676          -           -

Number of cars sold            7,627    7,929          -           -
                                                                                 25
Satisfaction survey


                                2011 - Would you recommend Total Fleet? YES!




                                                   98.0%
                                              98.0%                          99.0%                          93.0%




                                               Users                      VIP Users               Contract managers



                               Customers recognize good service and recommend it!
                                                                                                                                                          26
Source: Users and VIP users based on phone interviews made by the Company with customers. Contract managers made by an independent research: Vox Populi
Volumes and revenues
                                          # daily rentals (thousand)


                                  19.2%
                            CAGR:                          9,603
                                                8,044
                          6,437      7,099                               13. 5 %
                 5,144                                                 4,625       5,248      11. 2 %
        4,188
3,351
                                                                                           2,372    2,637



2005     2006     2007    2008       2009        2010      2011        1H11        1H12    2Q11      2Q12

                                          Net revenues (R$ million)

                                  21.4%
                         CAGR:
                                                           455.0
                                                361.1

                          268.4
                                     303.2                               21.1% 261.3
                                                                                               18. 7 %
                 219.8                                                 215.7
         184.0
142.0                                                                                               131.8
                                                                                           111.0



2005     2006     2007     2008      2009        2010      2011        1H11        1H12    2Q11     2Q12
  Revenues reflect the interest and depreciation assumptions at the time of the agreement.
                                                                                                            27
Fleet and utilization rate
                                             Fleet

                                    .9%                                     9.6%
                           CAGR: 17                           31,629            31,412
                                                     26,615            28,654
                              23,403      22,778
                  17,790
         14,630
11,762




2005     2006      2007        2008       2009       2010      2011    1H11        1H12



                                       Utilization rate


96.9%    96.5%    96.1%       94.0%       96.8%      97.5%    95.8%    96.1%    97.7%




2005     2006      2007        2008       2009       2010      2011    1Q11        1Q12

                                                                                           28
Average depreciation per car



                                               5.083,1                                                                  5.406,3
                                                              4.371,7                     4.133,0          4.289,3                      Reflex of the
     2.981,3                                                                 3.509,7
                                                                                                                                        IPI reduction
                  2.383,3       2.395,8



      2005          2006           2007          2008          2009           2010           2011      Jan-Apr/12*       1H12*
                                                                                                                           * Annualized


                   Additional depreciation related to the IPI reduction on May, 2012

                                                                        R$ million                                               Fleet as of May, 2012

                              Additional estimated depreciation                         Quantity of cars by year of maturity of estimated useful life
Division
                        2Q12          After 2Q12                    Total            2012           2013         2014        2015            Total
                           15                (*) 49                     64           5,340      10,303         11,590        4,055          31,288
Fleet rental
                         23%                  77%                   100%               17%          33%          37%          13%           100%

        (*) Additional estimated depreciation of R$49 million will be accounted prospectively throughout the prospective life of the cars

               Depreciation was impacted by the decrease in car prices due to the IPI reduction.
                                                                                                                                                         29
Agenda


1. Company overview
2. Main business divisions
     Car rental
     Fleet rental
     Seminovos

3. Consolidated
4. Debt and cash
5. Key value drivers

                                      30
Overview


Localiza launched Seminovos in 1993, a brand new concept featuring younger cars.




        Combining the Localiza brand with a growing network of stores
    enables the firm to continuously sell thousands of cars at market prices.

                                                                                           31
                                Source: Fenabrave 2011
Overview

                    Used car sales net revenues                            Cars sold

                                              1,468.1
1   ,
    7   00 . 0
           0




1   ,
    5   00 . 0
           0




1   ,
    3   00 . 0
           0

                                                                  2007                   30.093
1   ,
    1   00 . 0
           0




                 850.5          922.4
    9   00 . 0
           0




    7   00 . 0
           0




    5   00 . 0
           0
                                                                  2009                      34.519
    3   00 . 0
           0




    1   00 . 0
           0




    1
    -   00 . 0
           0




                                                                  2011                                    50.772
                 2007           2009              2011




                            0.6%                                  1.5%                            10.6%




                   2011 Used cars                        2011 Brand news
                      8,862,951                                                        2011 Up to 2 years
                                                            3,425,499
                                                                                            476,827



                                                                                                                   32
Main competitors




                 • Dealers                                                                                   • “Auto malls” and
                                                  • Rental operators              • Retailers
Examples         • Fiat, VW, Ford, GM most                                                                     “Cidade do
                                                  • Locamerica, Hertz             • “Loja do carro”
                   successful                                                                                  automóvel”
                 • Brand and perceived            • Tailored to popular                                      • Comfort and
                                                                                  • Often appeal to lower
                   image/ experience                customer demand at                                         convenience
                                                                                    income classes, with
                 • Support often directly           purchase, hence likely                                   • Variety of models
Strengths                                                                           older cars
                   from the OEM’s                   to be an attractive value                                  and brands
                                                                                  • Occasionally
                 • Flexibility in trade-in cars     proposition when for                                     • Flexibility in
                                                                                    specialized in niches
                 • Strong media presence            sale                                                       exchange

                                                  • Stigma about heavy
                                                                                                             • Lower media
                                                    usage during rental car       • No brand recognition
                 • Used cars not a core                                                                        presence
                                                    years                           (lower reputation
                   business                                                                                  • Cars often older than
Weaknesses                                        • Weak retail network             market)
                 • Cars often older than 2                                                                     2 years
                                                  • Geographical                  • Financing options with
                   years                                                                                     • It hasn’t been
                                                    concentration (SP)              higher interest rates
                                                                                                               successful
                                                  • Lower media presence


Points of sale   • 3,714 (Anfavea)                • 95*                           • 45,600 (Fenauto)         • 71 (Fenauto)




                                           *Seminovos Localiza and main rentals, estimates                                             33
Drivers

         # of inhabitants per car (2011)                                                   # of inhabitants per car - Brazil
                                                                             8.0          7.9
          USA            1.3
                                                                                                7.4
United Kingdon                  1.8

     Germany                     1.9                                                                      6.9

       France                    2.0                                                                             6.5

        Japan                        2.1                                                                                  5.9
  South Korea                              3.6                                                                                   5.5
        Russia                                   4.0
     Argentina                                     4.2
        Brazil                                           5.5                2005      2006      2007      2008   2009     2010   2011




                       Brazilian car market: new x used car market and affordability
                                                                                                                   17.4   Individuals with
                                                                                                  15.8
                                                                                                                          affordability to
                                                                              11.9
                                                                                                                          buy a new car*

                                                               8.9
                                            7.9                                                                     8.9
         7.0                                                                                      8.4                      Used cars
                         6.8                     7.1           7.3             7.1
               5.6             6.7                                                                                    2.6x
                                                                 2.7x              2.4x                2.5x
            4.4x               3.7x               3.1x
                                                                                                                   3.5    New cars
                                                                              3.0                 3.3
          1.6                  1.8               2.3           2.7

        2005            2006               2007                2008           2009               2010              2011

                                                                                                                                         34
                     * Population with affordability to buy a new compact car (R$25,000) with 20% downpayment
Satisfaction survey


2011 - Would you recommend Seminovos? YES!




              94.0%
           94.0%                        92.3%                        94.0%




            2009                         2010                         2011



   Customers recognize our quality and recommend it!
                                                                                                    35
   Source: based on phone interviews made by the Company with customers started in 2009
Network increase



                        # of points of sale

                                                                 +5
                                                                       71
                                                            66
                                               55
                                     49
                 32        35
       26
13


2005   2006     2007      2008      2009      2010      2011          1H12




        Used car sales network has increased by 5 stores.


                                                                             36
Car sales per street store
                                                                                                    Monthly average




                                   Car sold per store/month


                         82               82                                                           82
 74         73                                                                               74
                                                            70
                                                                             59




2008      2009         2010              2011             1Q12            Apr-12           May-12     Jun-12

                 Number of sold cars is weighed by number of opened stores in the period




 Productivity has improved, contributing to the reduction of fixed cost per car sold.

                                                                                                                      37
Agenda


1. Company overview
2. Main business divisions
     Car rental
     Fleet rental
     Seminovos

3. Consolidated
4. Debt and cash
5. Key value drivers

                                      38
2011 Consolidated P&L



            P&L            2010      2011
                                                                16%        34%
Net revenues              2,497.2   2,918.1
                                              Revenues
EBITDA                     649.5     821.3
Depreciation              (167.4)   (225.6)                          50%
EBIT                       482.1     595.7
Financial expenses        (130.1)   (179.0)
EBT                        352.0     416.7



  Operating data
Average operating fleet   65,819    79,143
Cars purchased            65,934    59,950
Cars sold                 47,285    50,772                                  57%
                                              EBITDA           38%



                                                                      5%


                                                                                  39
Net Investment
                     Fleet increase * (quantity)


                                                                                  18,649              9,178
                                                   9,930           8,642         65,934
                   10,346           7,957                                                           59,950
  7,342                                                                               47,285                           4,608
                                                44,211      43,161
                                                                                                          50,772                      (5,868)
                               38,050                34,281      34,519
                                                                                                                                                         8,124              (1,306)
              33,520                30,093                                                                          28,667
26,105                                                                                                                               27,789
                   23,174                                                                                                24,059 21,921      20,602
     18,763                                                                                                                                                   14,504
                                                                                                                                                  12,478 13,198



   2005             2006             2007            2008           2009            2010               2011            1H11            1H12               2Q11                 2Q12
                                                                                                                                                * It does not include theft / crashed cars.
                                                                  Purchased cars                Sold cars


                   Net investment (R$ million)
                                                                                    588.5
                                                                                                      308.4
                                                     354.5                       1,910.4
                                      210.4                         281.8                           1,776.5
                     341.5                                                                                1,468.1     132.3
      243.5                                        1,335.3                                1,321.9                                    (134.2)
                                                                  1,204.2                                                                               241.1
                                    1,060.9                 980.8                                                                                                         (10.3)
                    930.3                  850.5                         922.4                                      825.6
   690.0                                                                                                                    693.3           762.7
                            588.8                                                                                                   628.5           593.8
           446.5                                                                                                                                            352.7      379.0 389.3



      2005             2006             2007           2008           2009           2010               2011           1H11            1H12             2Q11                2Q12

                                               Purchases (accessories included)                 Net used car sales revenues

                                       Car purchases were adjusted to improve fleet productivity.
                                                                                                                                                                                              40
End of period fleet
                                                                                            Quantity




                                                                                    -2.5%
                                    .9%
                           CAGR: 17                               96,317   92,154           89,848
                                                        88,060
                                          70,295         26,615   31,629   28,654
                           62,515                                                           31,412
                  53,476                  22,778
         46,003            23,403
35,865   14,630
                  17,790
11,762                                                   61,445   64,688   63,500           58,436
                  35,686   39,112         47,517
24,103   31,373

 2005     2006     2007     2008           2009           2010     2011     1H11             1H12


                             Car rental            Fleet rental




                           Fleet is adjusted to demand.


                                                                                                       41
Consolidated net revenues
                                                                                                         R$ million




                                 : 22.7%
                             CAGR                               2,918.1
                                                     2,497.2
                                                                                      7%
                               1,823.7     1,820.9              1,468.1            12.
                   1,505.5                           1,321.9                           1,564.3
                                                                           1,387.9
         1,126.2                                                                                            8%
 854.9                          980.8      922.4
                                                                                      762.7              11.
                    850.5                                                  693.3                 706.4           789.6
          588.8                                                 1,450.0             4%
 446.5
                                           898.5     1,175.3                     15.             352.7 .2% 389.3
                    655.0       842.9                                      694.6      801.6              3
 408.4    537.4                                                                                  353.7 1   400.3

 2005      2006     2007        2008       2009       2010       2011      1H11        1H12      2Q11            2Q12



                                           Rentals             Seminovos




In the 2Q12, net revenues grew due to the increase of 13.2% in rental and 10.4% in Seminovos revenues


                                                                                                                         42
EBITDA
                                                                                                                 R$ million



                                    : 19    .8%                     821.3
                                CAGR
                                                           649.5
                                 504.1                                              10.1%
               311.3
                       403.5                    469.7
                                                                               386.8       425.7               7.5%
  277.9
                                                                                                       200.6       215.7



   2005        2006     2007      2008           2009      2010      2011       1H11       1H12        2Q11        2Q12



Margin per division    2005    2006      2007      2008    2009    2010     2011       1H11    1H12        2Q11       2Q12

Car rental             47.5%   43.4%     46.0%     45.9%   41.9%   45.3%    46.9%      45.1%   41.3%       46.1%      40.6%
Fleet rental           65.5%   71.4%     71.3%     69.1%   68.7%   68.0%    68.6%      67.1%   66.0%       68.5%      65.8%
Rental consolidated    53.6%   52.9%     54.5%     53.3%   51.1%   52.3%    53.8%      52.0%   49.4%       53.1%      48.9%

Seminovos              13.2%   4.6%      5.5%      5.6%    1.1%    2.6%     2.8%       3.7%    3.9%        3.6%       5.1%



        EBITDA margin in the 2Q12 was impacted by complement bonuses and accessories expenses.

                                                                                                                              43
Consolidated net income
                                                                                                                                            R$ million

                                                                                      %
                                                                                  16.4
                                                                                     291.6
                                                                          250.5                           -39.4
                                                                                                                  %
                               190.2
                   138.2                                                                             137.6
                                                                                                                                      -85.5
     106.5                                127.4          116.3
                                                                                                                                              %
                                                                                                                   83.4            74.0
                                                                                                                                                10.7

      2005         2006        2007       2008           2009             2010       2011            1H11         1H12           2Q11           2Q12



EBITDA x net income Reconciliation     2009      2010    2011 Var. R$ Var. %         1H11    1H12 Var. R$ Var. %          2Q11 2Q12 Var. R$ Var. %

Consolidated EBITDA                    469.7     649.5   821.3    171.8     26.5%    386.8   425.7     38.9     10.1%     200.6 215.7       15.1       7.5%

                                       (172.3) (146.3) (201.5) (55.2) 37.7%          (89.7) (223.3) (133.6) 148.9%        (43.3) (165.3) (122.0) 281.8%
Car depreciation
Other property and equipment dep.      (21.0)   (21.1)   (24.1)   (3.0)     14.2%    (12.3) (15.6)     (3.3)    26.8%     (6.3)     (8.1)   (1.8)    28.6%

Financial expenses, net                (112.9) (130.1) (179.0) (48.9) 37.6%          (88.0) (77.7)     10.3     -11.7%    (45.2) (34.1)     11.1     -24.6%

Income tax and social contribution     (47.2) (101.5) (125.1) (23.6) 23.3%           (59.2) (25.7)     33.5     -56.6%    (31.8)     2.5    34.3     -107.9%
Net income                             116.3     250.5   291.6    41.1      16.4%    137.6   83.4      (54.2)   -39.4%    74.0      10.7    (63.3)   -85.5%




         Excluding the additional depreciation, 1H12 net income would have reached R$149.5 million.

                                                                                                                                                               44
SWOT Analysis: Localiza business platform
                                                                According to Roland Berger report as of June 21, 2012


           Strengths                                                                                   Weaknesses

• Unrivaled local scale                                                   • Strong focus on airport locations
• Vertical integration, creating synergies for all four                   • Renewal of airport concessions costly
businesses
                                                                          • Dependence on passengers travelling by air (growth
• Strong business operating performance and                               limited by Brazilian infrastructure)
experienced leadership
                                                                          • Weak footprint outside of Brazil, resulting in
• Strong footprint in Brazil’s extreme traffic locations                  exposure to national economic development
                                                                          • Dependence on long-term capital to finance renewal
                                                                          of fleet

            Opportunities                                                                                    Threats

• Increase in market share through further                                •Any measures of the Brazilian government which
consolidation of Brazilian rental car market                              impact car sales prices, potentially lowering asset
                                                                          value (e.g. new car sales tax)
• Underdeveloped fleet outsorcing in Brazil
                                                                          • New competitors entering the market (rental car or
• Upcoming mega events in Brazil
                                                                          fleet management)
• Positive outlook for Brazilian business and tourism
                                                                          • Increasing fuel price


                                         Localiza’s brand is top of mind in Brazil.
                                        Localiza doesn’t see it as a weakness or a threat
                                                                                                                                 45
Agenda


1. Company overview
2. Main business divisions
     Car rental
     Fleet rental
     Seminovos

3. Consolidated
4. Debt and cash
5. Key value drivers

                                      46
Free cash flow - FCF

Free cash flow - R$ million                                   2005         2006        2007          2008          2009       2010        2011       1H12

EBITDA                                                         277.9       311.3        403.5         504.1        469.7       649.5       821.3      425.7
Used car sales net revenues                                    (446.5)     (588.8)      (850.5)       (980.8)      (922.4)   (1,321.9)   (1,468.1)    (762.7)

Depreciated cost of used car sales (*)                          361.2       530.4         760.0        874.5        855.1     1,203.2     1,328.6      687.7

(-) Income tax and social contribution                          (32.7)      (42.7)        (63.4)       (52.8)       (49.0)      (57.8)      (83.0)     (54.9)

Working capital variation                                       (24.2)       (4.8)         13.3        (44.8)       (11.5)       54.5       (83.9)     (18.9)

Cash provided before capex                                     135.7       205.4        262.9         300.2        341.9       527.5       514.9     276.9

Used car sales net revenues                                     446.5       588.8         850.5        980.8        922.4     1,321.9     1,468.1      762.7

Capex of car - renewal                                         (496.0)     (643.3)      (839.0)     (1,035.4)      (947.9)   (1,370.1)   (1,504.5)    (628.5)

Net capex for renewal                                          (49.5)      (54.5)          11.5       (54.6)       (25.5)      (48.2)      (36.4)     134.2

Capex – other property and equipment, net                      (28.0)      (32.7)        (23.7)       (39.9)       (21.0)      (51.1)      (63.0)     (36.0)

Free cash flow before growth                                     58.2      118.2        250.7         205.7        295.4       428.2       415.5     375.1

Capex of car - growth                                          (194.0)     (287.0)      (221.9)       (299.9)      (241.1)    (540.3)     (272.0)       -

Change in accounts payable to car suppliers (capex)             (25.5)      222.0         (51.0)      (188.9)       241.1       111.3        32.7     (132.8)

Net capex for fleet growth                                    (219.5)      (65.0)      (272.9)       (488.8)          0.0     (429.0)     (239.3)    (132.8)
Fleet increase – quantity                                       7,342      10,346         7,957        9,930        8,642      18,649       9,178     (5,868)


Free cash flow after growth                                  (161.3)         53.2       (22.2)      (283.1)        295.4        (0.8)      176.2     242.3

                                                                                                                                                                47
                                     (*) Without tecnical discount deduction up to 2010 (see item 18 – Glossary)
Changes in net debt in 1H12 (R$ million)




              FCF
             242.3

 Net debt                                                                Net debt
12/31/2011                                                              06/30/2012
- 1,363.4                                                               - 1,254.9
                                     (78.9)                    (54.9)

                                   Interest                 Dividends




                Net debt was reduced by R$108.5 million (-8.0%).

                                                                                     48
Debt profile
                                                                                          R$ million



                         Debt profile in 06/30/2012- principal
                                          (R$ million)




                                                    562.0
                                                            432.0
                      323.5        303.5
        161.8
16.5                                                                     26.0      52.0

2012    2013           2014        2015              2016   2017         2018      2019

Cash
673,9




                   Strong cash position and comfortable debt profile.

               In the 1H12, all in spread was of 1.3p.p. above the Selic rate.


                                                                                                       49
Debt – ratios
                                                                                                                                                  R$ million


                                                                                                             2,446.7               2,681.7
                                                                                                                                                         2,391.2

                                                                   1,752.6            1,907.8
                                              1,492.9                                                                     1,363.4
                            1,247.7                       1,254.5                                   1,281.1                                     1,254.9
                                                                              1,078.6
            900.2
                                      765.1
    535.8           440.4


        2005             2006            2007                 2008                  2009                  2010                  2011                  1H12


                                                        Net debt                    Fleet value




END OF PERIOD BALANCE                             2005        2006           2007       2008        2009         2010       2011(**)            1H12 (**)

Net debt / Fleet value                             60%         36%           51%        72%         57%          52%          51%                  52%

Net debt / EBITDA (*)                              1.9x        1.4x          1.9x       2.5x        2.3x         2.0x          1.7x                1.5x

Net debt / Equity                                  1.4x        0.7x          1.3x       2.0x        1.5x         1.4x          1.2x                1.1x

EBITDA / Financial expenses, net                   3.3x        4.8x          5.4x       3.8x        4.2x         5.0x          4.6x                5.5x

                                                                                                                                                    (*) annualized
                                                                                                  (**) From January 1st 2011, adress financial statements in IFRS

                                The Company presents conservative indebtedness ratios.
                                                                                                                                                                     50
Agenda


1. Company overview
2. Main business divisions
     Car rental
     Fleet rental
     Seminovos

3. Consolidated
4. Debt and cash
5. Key value drivers

                                      51
Key value drivers



                                   Adding value 
                                  to shareholders




           Spread                                                Ability to sustain
        ROIC > DEBT COST               Growth               (competitive advantages)

               (1)                       (2)                            (3)



1- Spread around 8p.p. on the invested capital above the cost of debt after taxes.

2- Growth: GDP elasticity has been 5.7x over the last 6 years.

3- Localiza’s competitive strengths: the competitive strengths in each step of the
process allow the Company to grow profitably on a sustainable manner.



                                                                                            52
Spread

     24,80%
                                            21,25%
                     18,70%
                                                                 17,03%                                    16,94%               17,12%
                                                                                                                                                    15,10%
         11.2p.p.
                             7.8p.p.               12.9p.p.                            11,54%
                                                                          8.2p.p.                                    9.6p.p.              8.5p.p.             8.1p.p.
     13,60%                                                                                    4.0p.p.
                     10,90%
                                             8,40%                8,84%                7,59%                                     8,60%
                                                                                                            7,33%                                   7,05%

       2005           2006                   2007                 2008                 2009                 2010                 2011            1H12
                                                                                                                                               annualized

                                             Cost of debt after tax                                               ROIC
                                                                  2005         2006           2007           2008           2009          2010        2011        1H12 a
Average capital investment - R$ million                           606.3        986.2        1,137.5        1,642.3         1,702.3       1,984.6     2,445.3      2,645.6
NOPAT margin (over rental net revenues)                           37.0%        34.5%           36.9%         32.1%*            21.9%      28.6%       28.9%       24.9%*
Turnover of average capital investment
(over rental net revenues)                                         0.67x        0.55x           0.58x          0.53x           0.53x       0.59x       0.59x        0.61x
ROIC                                                              24.8%        18.7%           21.3%          17.0%            11.5%      16.9%       17.1%        15.1%
Interest on debt after tax                                       13.60%       10.90%           8.40%          8.84%            7.59%      7.33%       8.60%        7.05%
Spread (ROIC – Interest after tax) - p.p.                          11.2          7.8           12.9            8.2             4.0          9.6         8.5             8.1


                      ROIC and spread reflect the Company’s competitive pricing strategy.

                                                                                                                                                                              53
                                       * Excludes additional fleet depreciation, following the concept recommended by Stern Stewart
GDP elasticity



          Rental revenues real growth elasticity x GDP

                                                                 Localiza




                                                                                   5.7x
                                                                  Sector


                                                                  GDP       2.9x

  2005      2006      2007      2008      2009      2010      2011




Localiza’s competitive advantages resulted in a growth above the industry level.

                                                                                          54
Growth and profitability track record
                                                                   Consolidated revenues
                                                                                                                                   .4%                                    2,918.1
                                                                                                                              R: 24
                                                                                                                          CAG                                 2,497.2

                                                                                                                                       1,823.7 1,820.9                    1,4 6 8 .1
                                                                                                                          1,505.5                             1,3 2 1.9
                                  CAGR: 15.9%                                                                 1,126.2                  9 8 0 .8    9 2 2 .4
                                                                                                   854.9                  8 5 0 .5
                                                                                         634.4                                                                                         CAGR:
                                                                              5 15 .7                          5 8 8 .8                                                                23.4%
                                                                   4 5 7 .4                        4 4 6 .5                                                               1,4 5 0 .0
                                2 3 4 .1     2 9 6 .1   4 0 2 .7                        3 0 3 .0                                                              1,17 5 .3
           2 12 .9   2 2 5 .9                                                                                                          8 4 2 .9    8 9 8 .5
                                                                                                               5 3 7 .4   6 5 5 .0
                                                                                         3 3 1.4   4 0 8 .4

          1997       1998       1999         2000        2001      2002       2003       2004      2005        2006        2007            2008    2009        2010        2011
                                 Consolidated                                         Rentals                                Used car sales

                                                                   Consolidated EBITDA

                                                                                                                                    %
                                                                                                                              : 22.6
                                                                                                                          CAGR
                                                 23.9%                                                                                                                      821.3
                                           CAGR:                                                                                                                649.5
                                                                                                                                           504.1    469.7
                                                                                                                           403.5
                                                                                                   278.1       311.4
                                                         154                  152.1      197.8
                                             134.3                 149.9
           42         62        85.2


          1997       1998       1999         2000        2001      2002       2003       2004      2005         2006       2007            2008     2009        2010        2011

GDP        3.4        0.0        0.3          4.3        1.3       2.7        1.1        5.7        3.2          4.0        6.1            5.2      -0.6         7.5          2.9

Average                                       1.9                                                                                    4.3


                     Average growth of EBITDA is in line with the average growth of rental revenues
                                                                                                                                                                                               55
Ability to sustain: competitive advantages


          brAAA

          Aa1.br
          AA+ (bra)
                          Raising money              Buying cars
                                                                     Localiza’s bought 2.3% of the
                                                                     main automakers sales in 2011




                            Selling cars             Renting cars
Sales to final consumer                                               452 locations
71 points of sale                                                     Top of Mind brand
Additional fleet during peaks of demand                               Strong know-how
                                                                      Stable management

               Localiza managed to close the cycle of the rental business through
                  integration, capturing competitive advantages at every step.
                                                                                                     56
Apresentação institucional eng
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Apresentação institucional eng
Apresentação institucional eng
Apresentação institucional eng
Apresentação institucional eng
Apresentação institucional eng
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Apresentação institucional eng

  • 2. Agenda 1. Company overview 2. Main business divisions Car rental Fleet rental Seminovos 3. Consolidated 4. Debt and cash 5. Key value drivers 2
  • 3. Company: milestones Phase I – Rise to #1 Phase II – Expansion Phase III – Reaching Scale 1973 – Founded in Belo Horizonte/MG 1984 – Expansion strategy by 2005 – IPO: market cap of US$ 295 mm adjacencies: Franchising Late 70’s - Acquisitions in the 2011 – Rated as investment grade by Northeast of Brazil 1991 – Expansion strategy by Moody’s, Fitch and more recently S&P adjacencies: Seminovos 1981 – Brazilian car rental leader in # 2012 – ADR level I of branches 1997 – PE firm DL&J enters at a market cap of US$ 150 mm 06/30/2012 – Market cap pf US$3.1 bi with ADTV of 37.1 million 1997 – Expansion strategy by adjacencies: Fleet rental 1973 1982 1983 1990 2004 2005 2011 3
  • 4. Company: Ownership breakdown Founders Salim Mattar Eugenio Mattar Antonio Claudio Flavio Resende Free-float Resende 9.0% 7.1% 10.5% 7.1% 66.3% 100.0% 100.0% 100.0% 4
  • 5. Company: integrated business platform 58,436 cars 31,412 cars 3.1 million clients 699 clients 253 locations 343 employees 4,057 employees Synergies: bargaining power cost reduction cross selling 13,389 cars 66.6% sold to final consumer 201 locations in Brazil 71 stores 48 locations in South America 951 employees 34 employees This integrated business platform gives Localiza flexibility and superior performance. 5 Based on the 2Q12
  • 6. Company: Business platform divisions Car rental Franchising Fleet management Used car sales Localiza car rental rents to Supplementary business, Total Fleet, offering Support area, with the individuals or businesses with the purpose to expand customized fleet for terms objective to sell the at airports and other the brand’s network. of 2-3 years. Company’s used cars and locations. add know-how in buying cars and to estimate the residual value. The traditional backbone of Franchising is seen as a Total Fleet is seen as an As a support business Localiza. With its giant fleet primarily strategic business additional business that activity, Seminovos enables that gets renewed annually, by management – the generates value by the sell 70% of used cars it lays the foundation for all revenues generated are leveraging synergies directly to the final scale effects captured by low, however brand and created by the integrated customer, thereby the group as a whole. network expand at platform approach. maximizing the residual minimum capital value of used rental cars. expenditure. 6
  • 7. Agenda 1. Company overview 2. Main business divisions Car rental Fleet rental Seminovos 3. Consolidated 4. Debt and cash 5. Key value drivers 7
  • 8. Overview Corporate fleet size Corporate locations 2007 35.686 2007 178 2009 47.517 2009 214 2011 64.688 2011 247 Fleet composition Financial performance 23.0% CAGR: 980.7 1 , 1 00 . 0 0 63.1% 9 0 . 0 % 9 00 . 0 0 585.2 Compact cars 7 00 . 0 0 5 00 . 0 0 428.0 3 00 . 0 0 46.0% 46.9% 4 0 . 0 % 1 00 . 0 0 41.9% 36.9% 1 - 00 . 0 0 3 - 00 . 0 0 2007 2009 2011 Others 5 - 00 . 0 0 1 - 0 . 0 % Car rental net revenues EBITDA margin (%) 8 *Source: each company website (May, 2012)
  • 9. Overview Car rental distribution (Brazil) 415 449 452 346 381 279 312 254 2005 2006 2007 2008 2009 2010 2011 1H12 # of branches # of cities 452 318 289 62 107 71 60 32 120 Localiza Hertz Unidas Avis Localiza holds an extraordinarily strong position in the Brazilian market, as over decades it has been successfully competing against major global players through local scale. 9 Source: Each company’s website as of May, 2012.
  • 10. Overview Car Rental market share - Brazil (# of cars) 36.5% Car rental locations in Brazil Airport locations Off-airport locations Others Localiza Avis 36 Localiza Hertz 351 35 101 Unidas 78 73 Avis 27 Others Unidas Hertz 2079 34 42 Off-airport market is still fragmented. 10 Source: ABLA (Brazilian Car Rental Association) and each company’s website (May, 2012)
  • 11. Main competitors Market share* 6.7% 3.1% 2.8% Airport locations 34 35 42 Off-airport locations 73 27 78 • Capitalized by three • International brand • International brand Strengths Private Equity funds • Local expertise • Local expertise • Local expertise • Weak footprint • Relatively weak brand • Weak footprint in Brazil • Weak footprint in Brazil • Unclear priorities between • Master franchisee in Brazil in Weaknesses • Used car sales retail network rental and fleet business “Chapter 11” • Used car sales retail • Used car sales retail network network 11 *Source: Roland Berger report, as of June 21, 2012, based on 2010 figures
  • 12. Drivers Investments in Brazil Air traffic passengers - million 679 % % 16.2 20.3 179 % 154 343 80.3 128 182 71 85 83 107 2003 2009 2010 2011 s try gy e s n ga ag er tio er us th il/ ew ta En d O O or In /s sp er at an W Tr Car rental affordability GDP per capita 645 (R$ thousands) 545 51% 510 465 21.3 415 19.0 38% 380 16.0 16.6 37% 35% 350 14.2 300 11.7 12.8 260 10.7 240 8.4 9.5 180 200 6.9 7.5 151 31% 27% 22% 20% 18% 16% 15% 15% 13% 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012e 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Monthly m inim um salary (R$) Daily rental price over m inim um salary (%) 12
  • 13. Satisfaction survey 2011 - Would you recommend Localiza? YES! 95.9% 94.6% 94.8% 96.0% 95.5% 95.3% 96.3% 95.9% 2005 2006 2007 2008 2009 2010 2011 Customers recognize premium service and recommend it! 13 Source: based on “Fale Fácil” satisfaction survey answered by more than 350,000 customers in 2011
  • 14. Financial cycle Net car sale revenue 1 - year cycle $26.4 Revenue 1 2 3 4 5 Expenses, interest and tax 20 21 22 23 24 $27.5 Car acquisition Fleet Rental Seminovos Total 2011 per operating car per operating car per year R$ % R$ % R$ Net Revenues 19,1 100,0% 29,2 100,0% 48,3 Cost s (7,4) - 0,0% (7,4) SG&A (2,7) -14,1% (2,8) -9,6% (5,5) Net car sale revenue 26,4 90,4% 26,4 Book value of car sale (25,7) -90,0% (25,7) EBITDA 9,0 47,2% 0,7 2,4% 9,7 Depreciation (vehicle) (2,0) -6,8% (2,0) Depreciation (non-vehicle) (0,3) -1,6% (0,3) Interest on debt (2,4) -8,2% (2,4) Tax (2,7) -14,2% 1,1 3,8% (1,6) NET INCOME 6,0 31,5% (2,6) -8,9% 3,4 NOPAT 5,2 ROIC 18,9% Spread Cost of debt after tax (CDI+1,5%) 8,6% 10,3p.p. 14
  • 15. Figures Per operating car Renting cars 2010 2011 2010 2011 Net revenues 802.2 980.7 18.7 19.1 EBITDA 363.3 460.3 8.5 9.0 Depreciation (81.1) (103.4) (1.9) (2.0) EBIT 282.2 356.9 9.5 10.1 Financial expenses (87.1) (123.8) (2.0) (2.4) EBT 195.1 233.1 4.5 4.5 Per car sold Selling cars 2010 2011 2010 2011 Net revenues 1,101.1 1,241.1 27.8 29.2 EBITDA 32.1 30.0 0.8 0.7 Depreciation (5.1) (6.1) (0.1) (0.1) EBIT 27.0 23.9 0.7 0.6 EBT 27.0 23.9 0.7 0.6 End of period fleet 61,445 64,688 - - Average operating fleet 42,903 51,285 - - Average rented fleet 29,646 35,348 - - Number of cars sold 39,658 42,483 - - 15
  • 16. Volumes and revenues # daily rentals (thousand) 24.6% 12,794 CAGR: 10,734 7,940 8,062 6.8% 5,793 6,243 6,664 4.9% 4,668 3,411 3,179 3,334 2005 2006 2007 2008 2009 2010 2011 1H11 1H12 2Q11 2Q12 Net revenues (R$ million) 24.9% 980.7 CAGR: 802.2 585.2 12. 7 % 565.2 10. 4 % 532.3 428.0 472.4 346.1 258.6 239.4 264.3 2005 2006 2007 2008 2009 2010 2011 1H11 1H12 2Q11 2Q12 Revenue grew above volume due to the increase in the average rental rate per car. 16
  • 17. Fleet and utilization rate Fleet .9% -8.0% CAGR: 17 61,445 64,688 63,500 58,436 47,517 39,112 31,373 35,686 24,103 2005 2006 2007 2008 2009 2010 2011 1H11 1H12 Utilization rate 65.5% 70.7% 67.9% 68.8% 69.1% 68.9% 68.9% 74.2% 58.8% 2005 2006 2007 2008 2009 2010 2011 1Q11 1Q12 17
  • 18. Average depreciation per car Hot used car market Financial crisis effect 5.468,2 2.546,0 2.577,0 1.683,9 2.062,3 Reflex of the 1.536,0 492,3 939,1 IPI reduction 332,9 2005 2006 2007 2008 2009 2010 2011 Jan-Apr/12* 1H12* * Annualized Additional depreciation related to the IPI reduction on May, 2012 R$ million Fleet as of May, 2012 Additional estimated depreciation Quantity of cars by year of maturity of estimated useful life Division 2Q12 After 2Q12 Total 2012 2013 2014 2015 Total 85 (*) 31 116 45,486 12,187 143 5 57,821 Car rental 73% 27% 100% 79% 21% 0% 0% 100% (*) Additional estimated depreciation of R$31 million will be accounted prospectively in the next 12 months Depreciation was impacted by the decrease in car prices due to the IPI reduction. 18
  • 19. Agenda 1. Company overview 2. Main business divisions Car rental Fleet rental Seminovos 3. Consolidated 4. Debt and cash 5. Key value drivers 19
  • 20. Overview Fleet size Number of clients 2007 17,790 2007 456 2009 22,778 2009 584 2011 31,629 2011 687 Financial performance Fleet composition 19.0% 5 0 0. 0 0 CAGR: 455.0 1 0 0 . 0 % 4 5 0. 0 0 4 0 0. 0 0 303.2 42.6% 3 5 0. 0 0 219.8 3 0 0. 0 0 Compact cars 2 2 5 0. 0 0 0 0. 0 0 71.3% 68.7% 68.6% 1 5 0. 0 0 1 0 0. 0 0 5 0. 0 0 0. 0 0 5 0 . 0 % 57.4% 2007 2009 2011 Others Fleet rental net revenues EBITDA margin (%) 20
  • 21. Overview Fleet Rental division - Brazil (# of cars) 13.9% The business greatly profits from synergies with its car rental affiliate, and as the Brazilian economy matures, one can expect a higher percentage of companies to take advantage of fleet rental. 21 Source: based on ABLA 2012 yearbook
  • 22. Main competitors Market share* 9.5% 7.1% Revenues (R$ million) 272.5 204.7 Fleet size 27,262 16,418 • Capitalized • Brazil’s second player Strengths • Synergies with its rental car • Successful IPO 04/2012 business area • Low profitability (competing • Loss making in the last six on price in the pursuit of years (competing on price in Weaknesses market share) the pursuit of market share) • Depreciation calculus • Used car sales retail network • Used car sales retail network 22 *Source: Roland Berger report, as of June 21, 2012, based on 2011 figures.
  • 23. Drivers Outsourced fleet penetration Brazilian Market World 58.3% Corporate fleet: 46.9% 4,200,000 37.4% 24.5% Targeted fleet: 16.5% 13.3% 500,000 5.4% 8.9% Rented fleet: nd l n k nd ce lic y zi U ai an ra la an la b Sp pu m ol B Po Fr 245,000 er H Re G ch ze C 31,629 Less than 50% of targeted fleet is rented. 23 Source: ABLA and Datamonitor
  • 24. Financial cycle Net car sale revenue 2 - year cycle $26.3 Revenue 1 2 3 4 5 Expenses, interest and tax 20 21 22 23 24 $36.1 Car acquisition Fleet Rental Seminovos Total 2011 per operating car per operating car per year R$ % R$ % R$ Net Revenues 16,3 100,0% 28,6 100,0% 44,9 Costs (4,2) - 0,0% (4,2) SG&A (0,9) -5,5% (2,3) -8,0% (3,2) Net car sale revenue 26,3 92,0% 26,3 Book value of car sale (24,9) -90,0% (24,9) EBITDA 11,2 68,7% 1,4 4,9% 12,6 Depreciation (vehicle) (4,2) -14,7% (4,2) Depreciation (non-vehicle) (0,1) -0,3% (0,1) Interest on debt (2,0) -7,0% (2,0) Tax (3,4) -20,6% 1,4 5,0% (1,9) NET INCOME 7,8 47,8% (3,4) -11,7% 4,4 NOPAT 5,8 Spread ROIC 16,2% 7,6p.p. Cost of debt after tax (CDI+1,5%) 8,6% 24
  • 25. Figures Per operating car Renting cars 2010 2011 2010 2011 Net revenues 361.1 455.0 15.8 16.3 EBITDA 245.6 312.1 10.7 11.2 Depreciation (81.1) (115.8) (3.5) (4.2) EBIT 164.5 196.3 7.2 7.0 Financial expenses (43.4) (57.0) (1.9) (2.0) EBT 121.1 139.3 5.3 5.0 Per car sold Selling cars 2010 2011 2010 2011 Net revenues 220.8 227.0 28.9 28.6 EBITDA 2.3 11.4 0.3 1.4 Depreciation (0.1) - (0.0) - EBIT 2.2 11.4 0.3 1.4 EBT 2.2 11.4 0.3 1.4 End of period fleet 26,615 31,629 - - Average operating fleet 22,916 27,858 - - Average rented fleet 22,343 26,676 - - Number of cars sold 7,627 7,929 - - 25
  • 26. Satisfaction survey 2011 - Would you recommend Total Fleet? YES! 98.0% 98.0% 99.0% 93.0% Users VIP Users Contract managers Customers recognize good service and recommend it! 26 Source: Users and VIP users based on phone interviews made by the Company with customers. Contract managers made by an independent research: Vox Populi
  • 27. Volumes and revenues # daily rentals (thousand) 19.2% CAGR: 9,603 8,044 6,437 7,099 13. 5 % 5,144 4,625 5,248 11. 2 % 4,188 3,351 2,372 2,637 2005 2006 2007 2008 2009 2010 2011 1H11 1H12 2Q11 2Q12 Net revenues (R$ million) 21.4% CAGR: 455.0 361.1 268.4 303.2 21.1% 261.3 18. 7 % 219.8 215.7 184.0 142.0 131.8 111.0 2005 2006 2007 2008 2009 2010 2011 1H11 1H12 2Q11 2Q12 Revenues reflect the interest and depreciation assumptions at the time of the agreement. 27
  • 28. Fleet and utilization rate Fleet .9% 9.6% CAGR: 17 31,629 31,412 26,615 28,654 23,403 22,778 17,790 14,630 11,762 2005 2006 2007 2008 2009 2010 2011 1H11 1H12 Utilization rate 96.9% 96.5% 96.1% 94.0% 96.8% 97.5% 95.8% 96.1% 97.7% 2005 2006 2007 2008 2009 2010 2011 1Q11 1Q12 28
  • 29. Average depreciation per car 5.083,1 5.406,3 4.371,7 4.133,0 4.289,3 Reflex of the 2.981,3 3.509,7 IPI reduction 2.383,3 2.395,8 2005 2006 2007 2008 2009 2010 2011 Jan-Apr/12* 1H12* * Annualized Additional depreciation related to the IPI reduction on May, 2012 R$ million Fleet as of May, 2012 Additional estimated depreciation Quantity of cars by year of maturity of estimated useful life Division 2Q12 After 2Q12 Total 2012 2013 2014 2015 Total 15 (*) 49 64 5,340 10,303 11,590 4,055 31,288 Fleet rental 23% 77% 100% 17% 33% 37% 13% 100% (*) Additional estimated depreciation of R$49 million will be accounted prospectively throughout the prospective life of the cars Depreciation was impacted by the decrease in car prices due to the IPI reduction. 29
  • 30. Agenda 1. Company overview 2. Main business divisions Car rental Fleet rental Seminovos 3. Consolidated 4. Debt and cash 5. Key value drivers 30
  • 31. Overview Localiza launched Seminovos in 1993, a brand new concept featuring younger cars. Combining the Localiza brand with a growing network of stores enables the firm to continuously sell thousands of cars at market prices. 31 Source: Fenabrave 2011
  • 32. Overview Used car sales net revenues Cars sold 1,468.1 1 , 7 00 . 0 0 1 , 5 00 . 0 0 1 , 3 00 . 0 0 2007 30.093 1 , 1 00 . 0 0 850.5 922.4 9 00 . 0 0 7 00 . 0 0 5 00 . 0 0 2009 34.519 3 00 . 0 0 1 00 . 0 0 1 - 00 . 0 0 2011 50.772 2007 2009 2011 0.6% 1.5% 10.6% 2011 Used cars 2011 Brand news 8,862,951 2011 Up to 2 years 3,425,499 476,827 32
  • 33. Main competitors • Dealers • “Auto malls” and • Rental operators • Retailers Examples • Fiat, VW, Ford, GM most “Cidade do • Locamerica, Hertz • “Loja do carro” successful automóvel” • Brand and perceived • Tailored to popular • Comfort and • Often appeal to lower image/ experience customer demand at convenience income classes, with • Support often directly purchase, hence likely • Variety of models Strengths older cars from the OEM’s to be an attractive value and brands • Occasionally • Flexibility in trade-in cars proposition when for • Flexibility in specialized in niches • Strong media presence sale exchange • Stigma about heavy • Lower media usage during rental car • No brand recognition • Used cars not a core presence years (lower reputation business • Cars often older than Weaknesses • Weak retail network market) • Cars often older than 2 2 years • Geographical • Financing options with years • It hasn’t been concentration (SP) higher interest rates successful • Lower media presence Points of sale • 3,714 (Anfavea) • 95* • 45,600 (Fenauto) • 71 (Fenauto) *Seminovos Localiza and main rentals, estimates 33
  • 34. Drivers # of inhabitants per car (2011) # of inhabitants per car - Brazil 8.0 7.9 USA 1.3 7.4 United Kingdon 1.8 Germany 1.9 6.9 France 2.0 6.5 Japan 2.1 5.9 South Korea 3.6 5.5 Russia 4.0 Argentina 4.2 Brazil 5.5 2005 2006 2007 2008 2009 2010 2011 Brazilian car market: new x used car market and affordability 17.4 Individuals with 15.8 affordability to 11.9 buy a new car* 8.9 7.9 8.9 7.0 8.4 Used cars 6.8 7.1 7.3 7.1 5.6 6.7 2.6x 2.7x 2.4x 2.5x 4.4x 3.7x 3.1x 3.5 New cars 3.0 3.3 1.6 1.8 2.3 2.7 2005 2006 2007 2008 2009 2010 2011 34 * Population with affordability to buy a new compact car (R$25,000) with 20% downpayment
  • 35. Satisfaction survey 2011 - Would you recommend Seminovos? YES! 94.0% 94.0% 92.3% 94.0% 2009 2010 2011 Customers recognize our quality and recommend it! 35 Source: based on phone interviews made by the Company with customers started in 2009
  • 36. Network increase # of points of sale +5 71 66 55 49 32 35 26 13 2005 2006 2007 2008 2009 2010 2011 1H12 Used car sales network has increased by 5 stores. 36
  • 37. Car sales per street store Monthly average Car sold per store/month 82 82 82 74 73 74 70 59 2008 2009 2010 2011 1Q12 Apr-12 May-12 Jun-12 Number of sold cars is weighed by number of opened stores in the period Productivity has improved, contributing to the reduction of fixed cost per car sold. 37
  • 38. Agenda 1. Company overview 2. Main business divisions Car rental Fleet rental Seminovos 3. Consolidated 4. Debt and cash 5. Key value drivers 38
  • 39. 2011 Consolidated P&L P&L 2010 2011 16% 34% Net revenues 2,497.2 2,918.1 Revenues EBITDA 649.5 821.3 Depreciation (167.4) (225.6) 50% EBIT 482.1 595.7 Financial expenses (130.1) (179.0) EBT 352.0 416.7 Operating data Average operating fleet 65,819 79,143 Cars purchased 65,934 59,950 Cars sold 47,285 50,772 57% EBITDA 38% 5% 39
  • 40. Net Investment Fleet increase * (quantity) 18,649 9,178 9,930 8,642 65,934 10,346 7,957 59,950 7,342 47,285 4,608 44,211 43,161 50,772 (5,868) 38,050 34,281 34,519 8,124 (1,306) 33,520 30,093 28,667 26,105 27,789 23,174 24,059 21,921 20,602 18,763 14,504 12,478 13,198 2005 2006 2007 2008 2009 2010 2011 1H11 1H12 2Q11 2Q12 * It does not include theft / crashed cars. Purchased cars Sold cars Net investment (R$ million) 588.5 308.4 354.5 1,910.4 210.4 281.8 1,776.5 341.5 1,468.1 132.3 243.5 1,335.3 1,321.9 (134.2) 1,204.2 241.1 1,060.9 980.8 (10.3) 930.3 850.5 922.4 825.6 690.0 693.3 762.7 588.8 628.5 593.8 446.5 352.7 379.0 389.3 2005 2006 2007 2008 2009 2010 2011 1H11 1H12 2Q11 2Q12 Purchases (accessories included) Net used car sales revenues Car purchases were adjusted to improve fleet productivity. 40
  • 41. End of period fleet Quantity -2.5% .9% CAGR: 17 96,317 92,154 89,848 88,060 70,295 26,615 31,629 28,654 62,515 31,412 53,476 22,778 46,003 23,403 35,865 14,630 17,790 11,762 61,445 64,688 63,500 58,436 35,686 39,112 47,517 24,103 31,373 2005 2006 2007 2008 2009 2010 2011 1H11 1H12 Car rental Fleet rental Fleet is adjusted to demand. 41
  • 42. Consolidated net revenues R$ million : 22.7% CAGR 2,918.1 2,497.2 7% 1,823.7 1,820.9 1,468.1 12. 1,505.5 1,321.9 1,564.3 1,387.9 1,126.2 8% 854.9 980.8 922.4 762.7 11. 850.5 693.3 706.4 789.6 588.8 1,450.0 4% 446.5 898.5 1,175.3 15. 352.7 .2% 389.3 655.0 842.9 694.6 801.6 3 408.4 537.4 353.7 1 400.3 2005 2006 2007 2008 2009 2010 2011 1H11 1H12 2Q11 2Q12 Rentals Seminovos In the 2Q12, net revenues grew due to the increase of 13.2% in rental and 10.4% in Seminovos revenues 42
  • 43. EBITDA R$ million : 19 .8% 821.3 CAGR 649.5 504.1 10.1% 311.3 403.5 469.7 386.8 425.7 7.5% 277.9 200.6 215.7 2005 2006 2007 2008 2009 2010 2011 1H11 1H12 2Q11 2Q12 Margin per division 2005 2006 2007 2008 2009 2010 2011 1H11 1H12 2Q11 2Q12 Car rental 47.5% 43.4% 46.0% 45.9% 41.9% 45.3% 46.9% 45.1% 41.3% 46.1% 40.6% Fleet rental 65.5% 71.4% 71.3% 69.1% 68.7% 68.0% 68.6% 67.1% 66.0% 68.5% 65.8% Rental consolidated 53.6% 52.9% 54.5% 53.3% 51.1% 52.3% 53.8% 52.0% 49.4% 53.1% 48.9% Seminovos 13.2% 4.6% 5.5% 5.6% 1.1% 2.6% 2.8% 3.7% 3.9% 3.6% 5.1% EBITDA margin in the 2Q12 was impacted by complement bonuses and accessories expenses. 43
  • 44. Consolidated net income R$ million % 16.4 291.6 250.5 -39.4 % 190.2 138.2 137.6 -85.5 106.5 127.4 116.3 % 83.4 74.0 10.7 2005 2006 2007 2008 2009 2010 2011 1H11 1H12 2Q11 2Q12 EBITDA x net income Reconciliation 2009 2010 2011 Var. R$ Var. % 1H11 1H12 Var. R$ Var. % 2Q11 2Q12 Var. R$ Var. % Consolidated EBITDA 469.7 649.5 821.3 171.8 26.5% 386.8 425.7 38.9 10.1% 200.6 215.7 15.1 7.5% (172.3) (146.3) (201.5) (55.2) 37.7% (89.7) (223.3) (133.6) 148.9% (43.3) (165.3) (122.0) 281.8% Car depreciation Other property and equipment dep. (21.0) (21.1) (24.1) (3.0) 14.2% (12.3) (15.6) (3.3) 26.8% (6.3) (8.1) (1.8) 28.6% Financial expenses, net (112.9) (130.1) (179.0) (48.9) 37.6% (88.0) (77.7) 10.3 -11.7% (45.2) (34.1) 11.1 -24.6% Income tax and social contribution (47.2) (101.5) (125.1) (23.6) 23.3% (59.2) (25.7) 33.5 -56.6% (31.8) 2.5 34.3 -107.9% Net income 116.3 250.5 291.6 41.1 16.4% 137.6 83.4 (54.2) -39.4% 74.0 10.7 (63.3) -85.5% Excluding the additional depreciation, 1H12 net income would have reached R$149.5 million. 44
  • 45. SWOT Analysis: Localiza business platform According to Roland Berger report as of June 21, 2012 Strengths Weaknesses • Unrivaled local scale • Strong focus on airport locations • Vertical integration, creating synergies for all four • Renewal of airport concessions costly businesses • Dependence on passengers travelling by air (growth • Strong business operating performance and limited by Brazilian infrastructure) experienced leadership • Weak footprint outside of Brazil, resulting in • Strong footprint in Brazil’s extreme traffic locations exposure to national economic development • Dependence on long-term capital to finance renewal of fleet Opportunities Threats • Increase in market share through further •Any measures of the Brazilian government which consolidation of Brazilian rental car market impact car sales prices, potentially lowering asset value (e.g. new car sales tax) • Underdeveloped fleet outsorcing in Brazil • New competitors entering the market (rental car or • Upcoming mega events in Brazil fleet management) • Positive outlook for Brazilian business and tourism • Increasing fuel price Localiza’s brand is top of mind in Brazil. Localiza doesn’t see it as a weakness or a threat 45
  • 46. Agenda 1. Company overview 2. Main business divisions Car rental Fleet rental Seminovos 3. Consolidated 4. Debt and cash 5. Key value drivers 46
  • 47. Free cash flow - FCF Free cash flow - R$ million 2005 2006 2007 2008 2009 2010 2011 1H12 EBITDA 277.9 311.3 403.5 504.1 469.7 649.5 821.3 425.7 Used car sales net revenues (446.5) (588.8) (850.5) (980.8) (922.4) (1,321.9) (1,468.1) (762.7) Depreciated cost of used car sales (*) 361.2 530.4 760.0 874.5 855.1 1,203.2 1,328.6 687.7 (-) Income tax and social contribution (32.7) (42.7) (63.4) (52.8) (49.0) (57.8) (83.0) (54.9) Working capital variation (24.2) (4.8) 13.3 (44.8) (11.5) 54.5 (83.9) (18.9) Cash provided before capex 135.7 205.4 262.9 300.2 341.9 527.5 514.9 276.9 Used car sales net revenues 446.5 588.8 850.5 980.8 922.4 1,321.9 1,468.1 762.7 Capex of car - renewal (496.0) (643.3) (839.0) (1,035.4) (947.9) (1,370.1) (1,504.5) (628.5) Net capex for renewal (49.5) (54.5) 11.5 (54.6) (25.5) (48.2) (36.4) 134.2 Capex – other property and equipment, net (28.0) (32.7) (23.7) (39.9) (21.0) (51.1) (63.0) (36.0) Free cash flow before growth 58.2 118.2 250.7 205.7 295.4 428.2 415.5 375.1 Capex of car - growth (194.0) (287.0) (221.9) (299.9) (241.1) (540.3) (272.0) - Change in accounts payable to car suppliers (capex) (25.5) 222.0 (51.0) (188.9) 241.1 111.3 32.7 (132.8) Net capex for fleet growth (219.5) (65.0) (272.9) (488.8) 0.0 (429.0) (239.3) (132.8) Fleet increase – quantity 7,342 10,346 7,957 9,930 8,642 18,649 9,178 (5,868) Free cash flow after growth (161.3) 53.2 (22.2) (283.1) 295.4 (0.8) 176.2 242.3 47 (*) Without tecnical discount deduction up to 2010 (see item 18 – Glossary)
  • 48. Changes in net debt in 1H12 (R$ million) FCF 242.3 Net debt Net debt 12/31/2011 06/30/2012 - 1,363.4 - 1,254.9 (78.9) (54.9) Interest Dividends Net debt was reduced by R$108.5 million (-8.0%). 48
  • 49. Debt profile R$ million Debt profile in 06/30/2012- principal (R$ million) 562.0 432.0 323.5 303.5 161.8 16.5 26.0 52.0 2012 2013 2014 2015 2016 2017 2018 2019 Cash 673,9 Strong cash position and comfortable debt profile. In the 1H12, all in spread was of 1.3p.p. above the Selic rate. 49
  • 50. Debt – ratios R$ million 2,446.7 2,681.7 2,391.2 1,752.6 1,907.8 1,492.9 1,363.4 1,247.7 1,254.5 1,281.1 1,254.9 1,078.6 900.2 765.1 535.8 440.4 2005 2006 2007 2008 2009 2010 2011 1H12 Net debt Fleet value END OF PERIOD BALANCE 2005 2006 2007 2008 2009 2010 2011(**) 1H12 (**) Net debt / Fleet value 60% 36% 51% 72% 57% 52% 51% 52% Net debt / EBITDA (*) 1.9x 1.4x 1.9x 2.5x 2.3x 2.0x 1.7x 1.5x Net debt / Equity 1.4x 0.7x 1.3x 2.0x 1.5x 1.4x 1.2x 1.1x EBITDA / Financial expenses, net 3.3x 4.8x 5.4x 3.8x 4.2x 5.0x 4.6x 5.5x (*) annualized (**) From January 1st 2011, adress financial statements in IFRS The Company presents conservative indebtedness ratios. 50
  • 51. Agenda 1. Company overview 2. Main business divisions Car rental Fleet rental Seminovos 3. Consolidated 4. Debt and cash 5. Key value drivers 51
  • 52. Key value drivers Adding value  to shareholders Spread Ability to sustain ROIC > DEBT COST Growth (competitive advantages) (1) (2) (3) 1- Spread around 8p.p. on the invested capital above the cost of debt after taxes. 2- Growth: GDP elasticity has been 5.7x over the last 6 years. 3- Localiza’s competitive strengths: the competitive strengths in each step of the process allow the Company to grow profitably on a sustainable manner. 52
  • 53. Spread 24,80% 21,25% 18,70% 17,03% 16,94% 17,12% 15,10% 11.2p.p. 7.8p.p. 12.9p.p. 11,54% 8.2p.p. 9.6p.p. 8.5p.p. 8.1p.p. 13,60% 4.0p.p. 10,90% 8,40% 8,84% 7,59% 8,60% 7,33% 7,05% 2005 2006 2007 2008 2009 2010 2011 1H12 annualized Cost of debt after tax ROIC 2005 2006 2007 2008 2009 2010 2011 1H12 a Average capital investment - R$ million 606.3 986.2 1,137.5 1,642.3 1,702.3 1,984.6 2,445.3 2,645.6 NOPAT margin (over rental net revenues) 37.0% 34.5% 36.9% 32.1%* 21.9% 28.6% 28.9% 24.9%* Turnover of average capital investment (over rental net revenues) 0.67x 0.55x 0.58x 0.53x 0.53x 0.59x 0.59x 0.61x ROIC 24.8% 18.7% 21.3% 17.0% 11.5% 16.9% 17.1% 15.1% Interest on debt after tax 13.60% 10.90% 8.40% 8.84% 7.59% 7.33% 8.60% 7.05% Spread (ROIC – Interest after tax) - p.p. 11.2 7.8 12.9 8.2 4.0 9.6 8.5 8.1 ROIC and spread reflect the Company’s competitive pricing strategy. 53 * Excludes additional fleet depreciation, following the concept recommended by Stern Stewart
  • 54. GDP elasticity Rental revenues real growth elasticity x GDP Localiza 5.7x Sector GDP 2.9x 2005 2006 2007 2008 2009 2010 2011 Localiza’s competitive advantages resulted in a growth above the industry level. 54
  • 55. Growth and profitability track record Consolidated revenues .4% 2,918.1 R: 24 CAG 2,497.2 1,823.7 1,820.9 1,4 6 8 .1 1,505.5 1,3 2 1.9 CAGR: 15.9% 1,126.2 9 8 0 .8 9 2 2 .4 854.9 8 5 0 .5 634.4 CAGR: 5 15 .7 5 8 8 .8 23.4% 4 5 7 .4 4 4 6 .5 1,4 5 0 .0 2 3 4 .1 2 9 6 .1 4 0 2 .7 3 0 3 .0 1,17 5 .3 2 12 .9 2 2 5 .9 8 4 2 .9 8 9 8 .5 5 3 7 .4 6 5 5 .0 3 3 1.4 4 0 8 .4 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Consolidated Rentals Used car sales Consolidated EBITDA % : 22.6 CAGR 23.9% 821.3 CAGR: 649.5 504.1 469.7 403.5 278.1 311.4 154 152.1 197.8 134.3 149.9 42 62 85.2 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 GDP 3.4 0.0 0.3 4.3 1.3 2.7 1.1 5.7 3.2 4.0 6.1 5.2 -0.6 7.5 2.9 Average 1.9 4.3 Average growth of EBITDA is in line with the average growth of rental revenues 55
  • 56. Ability to sustain: competitive advantages brAAA Aa1.br AA+ (bra) Raising money Buying cars Localiza’s bought 2.3% of the main automakers sales in 2011 Selling cars Renting cars Sales to final consumer 452 locations 71 points of sale Top of Mind brand Additional fleet during peaks of demand Strong know-how Stable management Localiza managed to close the cycle of the rental business through integration, capturing competitive advantages at every step. 56