Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
MASTERING THE PIP: CLAIM SUPPORT Presented by: Lambros Kromidas, Ph.D. V.P., Product Integrity Coty Inc.
<ul><li>Disclaimer </li></ul><ul><li>“ The viewpoints expressed in this presentation are those of the author and do not ne...
<ul><li>Ask some simple questions about claims and give some simple answers </li></ul><ul><li>My view on what an effective...
What Are Claims? <ul><li>“… effect claimed for the cosmetic product…” (Dir. 76/768/EEC,Article 7a, 1(g).) </li></ul>
What Are Claims? <ul><li>As per COLIPA: </li></ul><ul><li>“ a cosmetic claim is any public information – primarily provide...
What Are Claims? <ul><li>Claims are statements, not mandatory, made about a product on the package and advertising for the...
These Are Not Claims. <ul><li>Stating the function of the product </li></ul><ul><li>Cautionary/warning statements </li></u...
Why Are Claims Made? <ul><li>Inform the Consumer </li></ul><ul><li>Stay Competitive </li></ul>
What are Some Types and Examples of Claims? <ul><li>Obvious claims </li></ul><ul><ul><li>“ Fire Red” Lipstick </li></ul></...
<ul><li>Formula/Ingredient claims </li></ul><ul><ul><li>“ Contains Aloe” </li></ul></ul><ul><ul><li>“ Contains Aloe, known...
Why Do Claims Need Substantiation? <ul><li>“…proof of the effect claimed for the cosmetic product, where justified by the ...
What Types of Claims Need Substantiation and PIP Support? YES YES Performance Claims YES/NO NO Formula Claims NO NO [Emoti...
What is the Role of Legal/Regulatory in Substantiating Claims? <ul><li>Determine if cosmetic claims fall within the parame...
Who is Responsible for Substantiating Claims? <ul><li>Marketing </li></ul><ul><li>Product Development </li></ul><ul><li>Pr...
Two Categories of Claims and How they are Substantiated <ul><li>Subjective  </li></ul><ul><ul><li>Based on consumer opinio...
What Type of Claims Need to be Accounted for in the PIP? <ul><li>Not advertising claims </li></ul><ul><li>Only claims foun...
Thank You!
Upcoming SlideShare
Loading in …5
×

Mastering The PIP (Product Information Package) Claim Support

2,386 views

Published on

  • Be the first to comment

  • Be the first to like this

Mastering The PIP (Product Information Package) Claim Support

  1. 1. MASTERING THE PIP: CLAIM SUPPORT Presented by: Lambros Kromidas, Ph.D. V.P., Product Integrity Coty Inc.
  2. 2. <ul><li>Disclaimer </li></ul><ul><li>“ The viewpoints expressed in this presentation are those of the author and do not necessarily reflect those of EU Competent Authorities or Coty, Inc.” </li></ul>
  3. 3. <ul><li>Ask some simple questions about claims and give some simple answers </li></ul><ul><li>My view on what an effective Claim Support section should look like </li></ul>Presentation: Two Parts 1 2
  4. 4. What Are Claims? <ul><li>“… effect claimed for the cosmetic product…” (Dir. 76/768/EEC,Article 7a, 1(g).) </li></ul>
  5. 5. What Are Claims? <ul><li>As per COLIPA: </li></ul><ul><li>“ a cosmetic claim is any public information – primarily provided for marketing purposes – on the content, nature, the effect, the properties, or the efficacy of the product.” </li></ul><ul><li>(Guidelines for the evaluation of the efficacy of cosmetic products. Second edition, 2001) </li></ul>
  6. 6. What Are Claims? <ul><li>Claims are statements, not mandatory, made about a product on the package and advertising for the purpose of promoting the sale of that product. </li></ul>
  7. 7. These Are Not Claims. <ul><li>Stating the function of the product </li></ul><ul><li>Cautionary/warning statements </li></ul><ul><li>Use instructions </li></ul><ul><li>Net content, expiration date, PAO, etc. </li></ul>
  8. 8. Why Are Claims Made? <ul><li>Inform the Consumer </li></ul><ul><li>Stay Competitive </li></ul>
  9. 9. What are Some Types and Examples of Claims? <ul><li>Obvious claims </li></ul><ul><ul><li>“ Fire Red” Lipstick </li></ul></ul><ul><ul><li>“ 2 in 1” Hair & Body Wash </li></ul></ul><ul><li>Puffery claims </li></ul><ul><ul><li>“ Perfectly moisturized” </li></ul></ul><ul><ul><li>“ Deliciously perfumed” </li></ul></ul><ul><ul><li>“ Luxury/Serious Colour Care” </li></ul></ul><ul><li>[Emotive claims] </li></ul><ul><ul><li>L’Oreal (hair product)  “Because I’m worth it.” </li></ul></ul>
  10. 10. <ul><li>Formula/Ingredient claims </li></ul><ul><ul><li>“ Contains Aloe” </li></ul></ul><ul><ul><li>“ Contains Aloe, known to hydrate the skin” </li></ul></ul><ul><ul><li>“ Oil free” </li></ul></ul><ul><li>Performance claims </li></ul><ul><ul><li>Hypoallergenic </li></ul></ul><ul><ul><li>Dermatologist Tested </li></ul></ul><ul><ul><li>Ophthalmologist Tested </li></ul></ul><ul><ul><li>Suitable for contact lens wearers </li></ul></ul><ul><ul><li>Instantly boosts hydration levels by over X% </li></ul></ul><ul><ul><li>SPF 15 </li></ul></ul><ul><ul><li>In 2 weeks, consumers perceive a 74% decrease in fine lines and wrinkles </li></ul></ul>What are Some Types and Examples of Claims?
  11. 11. Why Do Claims Need Substantiation? <ul><li>“…proof of the effect claimed for the cosmetic product, where justified by the nature of the effect or product…” (Dir. 76/768/EEC,Article 7a, 1(g).) </li></ul><ul><li>All claims need to be truthful and you need to support that truth </li></ul>
  12. 12. What Types of Claims Need Substantiation and PIP Support? YES YES Performance Claims YES/NO NO Formula Claims NO NO [Emotive Claims] NO NO Puffery Claims NO NO Obvious Claims PIP Support Substantiation
  13. 13. What is the Role of Legal/Regulatory in Substantiating Claims? <ul><li>Determine if cosmetic claims fall within the parameters of the cosmetic definition </li></ul><ul><li>Determine if cosmetic claims are truthful </li></ul>
  14. 14. Who is Responsible for Substantiating Claims? <ul><li>Marketing </li></ul><ul><li>Product Development </li></ul><ul><li>Product Testing </li></ul>
  15. 15. Two Categories of Claims and How they are Substantiated <ul><li>Subjective </li></ul><ul><ul><li>Based on consumer opinion </li></ul></ul><ul><ul><ul><li>“ In 2 weeks, consumers perceive a X% decrease in fine lines and wrinkles” </li></ul></ul></ul><ul><ul><ul><li>“ Long wearing” </li></ul></ul></ul><ul><li>Objective </li></ul><ul><ul><li>Based on instrumental measurements </li></ul></ul><ul><ul><ul><li>“ Instantly boosts hydration levels by over X%” </li></ul></ul></ul><ul><ul><ul><li>“ Biodegradable” </li></ul></ul></ul>
  16. 16. What Type of Claims Need to be Accounted for in the PIP? <ul><li>Not advertising claims </li></ul><ul><li>Only claims found on the product’s packaging </li></ul><ul><ul><li>but not Obvious claims, </li></ul></ul><ul><ul><li>Puffery claims, </li></ul></ul><ul><ul><li>or Emotive claims. </li></ul></ul><ul><ul><li>Formula claims </li></ul></ul><ul><ul><li>Performance claims </li></ul></ul>
  17. 17. Thank You!

×