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What happens when you order Flash sales sites must have adequate information technology systems to keep track of all this information
Information Systems Triangle
Information Collected ,[object Object],[object Object],[object Object],[object Object],[object Object]
Use of Data ,[object Object],[object Object],[object Object],[object Object]
How this Industry Started ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Is It Worth It? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Flash Sales: Electronics ,[object Object],[object Object],[object Object],[object Object]
Travel Deals  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
  "Seventy percent of the people who buy from us tell us that they had no intention of traveling," he says.  CNN travel
Clothing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
RueLaLa ,[object Object],[object Object],[object Object],[object Object]
One Kings Lane ,[object Object]
Discussion Questions ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Flash sales

Editor's Notes

  1. Contact Information  that allows us to communicate with you, such as your name, postal addresses, email addresses, social media website user account names, telephone numbers, or other addresses at which you receive communications from or on behalf of Groupon. Relationship Information  that helps us to understand who you are and what types of offers you might like. This includes lifestyle information; location information related to your state/province, city, or neighborhood; areas of interest, the types of deals that interest you, information collected from social media interactions (such as via Facebook Connect); demographic information (e.g., birth date, age, gender); information about persons for whom you have purchased deal vouchers (“GROUPONs”) as gifts or who have bought GROUPONs as gifts for you; and information about friends who refer you or who you have referred. Transaction Information  about how you interact with Groupon, such as the GROUPONs you view, purchase and redeem; other information about how you use our Sites, email, other communications, and applications; and how you interact with Groupon merchants, business partners, and service providers. Financial Account Information  as needed to process payments for GROUPONs that you buy, such as your credit or debit card number, expiration date, and card verification number. Mobile Location Information  to help us offer you real-time deals nearby, if you have activated one of our mobile applications and permitted your mobile or other location-aware device to transmit location data.
  2. Operate and improve our Sites; Facilitate orders for GROUPONs, including their purchase and redemption; Provide customer support, including to our merchants or business partners; Fulfill requests for Groupon services; Communicate and provide additional information that may be of interest to you about Groupon and our merchants and business partners, such as Groupon news, special offers and coupons, announcements, and marketing materials; Send you reminders, technical notices, updates, security alerts and support and administrative messages service bulletins, or marketing; Provide advertisements to you through the Sites, email messages, text messages, applications, or other methods of communication; Administer surveys, sweepstakes, contests, or other promotional activities or events sponsored by us or our partners; Manage our everyday business needs such as Site administration, forum management, fulfillment, analytics, fraud prevention, enforcement of our corporate reporting obligations, Terms of Use or to comply with the law, and Allow you to apply for a job, post a video or sign up for special offers from third parties through the Site.