This is the pitch we made for TechGarage 2009 in Rome, on May 21st 2009. On that day CriticalCity was awarded the TechGarage Wired Geek Award, the Users's Choice Award and the Best of Show Award.

2. web 2.0 is cool

3. but...

5. are you happy with your city?
really

6. how to change a city?

7. urban-agopuncture

8. R&W city

10. the power of games

11. what is CriticalCity?

12. Real-life Urban Transformation Game

13. how does it work?

14. + 30 pts

15. technology

17. what is a mission?

18. a mission is about...
harnessing citizens’ eneregy exploring the city improving public spaces

19. meeting new friends discovering the hidden citybringing art in the streets
a mission is about...

21. our mission:

22. Changing cities bottom-up through a non-commercial
game of mass collaboration, free of charge and ad-free

23. How to make it profitable?
sustainable

24. STEP 0
criticalcity[URBAN HACKING]
we are
here
STEP 1
STEP 2
STEP 3
selling services
to cities
administrations
users donations
+
freemium
12 months 12-18 months ...
startup
grant
START-UP
EXPANSION
SELF-
SUSTAINABILITY

25. dominate
the
world !

26. our numbers

27. 6months
0€ spent in comunication
500players
30cities
28media appearences

28. milestones achived

29. realized first playable beta
created a community in Milan
won 3 international awards
partnership with the best worldwide reality game designers
clear strategy

30. the future

31. new game mechanics
new fun and interesting missions
new improved web platform
focus on specific urban nodes
internationalization (english version)

32. we are dreaming the future of cities

33. what can you do?

34. help us make this happen
100.000 €
Augusto Pirovano
augusto@criticalcity.org
www.criticalcity.org
by Focus soc. coop.
criticalcity[URBAN HACKING]
criticalcity[URBAN HACKING]