The home care market fared the economic crisis relatively well in 2009; while value growth slowed down it was not by a large extent as consumers only tended to cut back slightly on higher-end products or tried to be more attentive to price promotions of brands instead of simply trading down en masse to private label

1. Home Care in Austria
Report Summary
Discover the latest market trends and uncover sources of future market growth for the
Home Care industry in Austria with research from Euromonitor's team of in-country
analysts.
Find hidden opportunities in the most current research data available, understand
competitive threats with our detailed market analysis, and plan your corporate strategy with
our expert qualitative analysis and growth projections.
The Home Care in Austria market research report includes:
* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Request a Sample for or Inquire before buying the report Austrian Home Care Market
Published: February 2012
Price: Single User License US$ 2400
Our market research reports answer questions such as:
* What is the market size of Home Care in Austria?
* What are the major brands in Austria?
* What is the importance of the trend towards environmentally friendly products in home
care?
* What are the main growth drivers of the home care market in Austria?
Why buy this report?
* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply
functions
This industry report originates from Passport, our Home Care market research database.

2. EXECUTIVE SUMMARY
Home care market strengthens with economic recovery from recession in 2010
The home care market fared the economic crisis relatively well in 2009; while value growth
slowed down it was not by a large extent as consumers only tended to cut back slightly on
higher-end products or tried to be more attentive to price promotions of brands instead of
simply trading down en masse to private label. In 2010, with the stronger economic
situation and in turn consumer sentiment, value growth strengthened further. The main
growth drivers in the home care market in 2010 were liquid laundry detergents and fabric
softeners, air care, toilet care, as well as automatic dishwashing tablets and disinfectants;
very few categories experienced negative growth, with bleach being one.
Major points covered in Table of Contents of this report include:
Home Care in Austria - Industry Overview
Home Care in Austria - Company Profiles
Air Care in Austria - Category Analysis
Bleach in Austria - Category Analysis
Dishwashing in Austria - Category Analysis
Insecticides in Austria - Category Analysis
Laundry Care in Austria - Category Analysis
Polishes in Austria - Category Analysis
Surface Care in Austria - Category Analysis
Toilet Care in Austria - Category Analysis
Explore Comprehensive list of more than 100 Tables & Figures available in the report @
http://www.reportsnreports.com/reports/145567-home-care-in-austria.html
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