Demand for converted flexible packaging in the US is expected to exceed $18 billion in 2015. Gains will reflect a rebound in the US economy and will be supported by cost, performance and source reduction advantages over most rigid packaging formats.

1. Converted Flexible Packaging Market to 2015
Published:October 2011
No.Of Pages:422
Price:US $ 5100
Report Summary
US demand to exceed $18 billion in 2015
Demand for Converted Flexible Packaging Market to 2015 in the US is expected to exceed
$18 billion . Gains will reflect a rebound in the US economy and will be supported by cost,
performance and source reduction advantages over most rigid packaging formats. Rising
demand for convenience-oriented and other further processed food items, which often use
more costly higher barrier packaging materials for extended shelf life, will also propel
growth. Converted flexible packaging’s source reduction capabilities will be increasingly
advantageous in light of initiatives by major retailers and packaged goods firms to evaluate
the packaging used by their suppliers in terms of eco-friendliness and cost reduction.
Pouches to exhibit aboveaverage annual gains Above-average gains for pouches will be
driven by continued conversions to standup pouches and healthy gains for flat pouches in a
number of markets. Demand will also benefit from the presence of convenience features
(e.g., zippers,spouts) and the emergence of new applications and product types, such as
flat-bottomed, side-gusseted pouches and hybrid pouch/folding carton products. In addition,
stick pouches will experience rapid growth in single-portion packaging uses based on
advantages of product differentiation and portability. Growth for bags will increase at a
faster pace than in the 2005-2010 period based on an expected recovery in the US economy
from the 2007-2009 recession.However, gains will lag the overall converted flexible
packaging average due to the maturity of many applications along with competition from
pouches and rigid packaging. While demand for paper bags and sacks will be constrained by
performance limitations relative to plastic bags and sacks, growing efforts by packaged
goods firms to demonstrate their commitment to sustainability will lead to some degree of
renewed interest in paper, which possesses such qualities as renewability, recyclability and
compostability.
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Table Of Contents
INTRODUCTION xiii
I. EXECUTIVE SUMMARY 1
II. MARKET ENVIRONMENT 4
General 4
Macroeconomic Outlook 5
Demographic & Household Trends 9
Consumer Income & Spending 12

2. Food & Beverage Industry Overview 15
Consumer Preferences 17
Distribution Trends 19
Retail Sales Outlook 21
Packaging Trends 23
Performance 26
Aesthetics 27
Competitive Packaging Materials 28
Pricing Trends 31
Technological Developments 35
Environmental & Regulatory Factors 40
International Outlook 43
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