This report provides the results for the Skincare market in Italy from Canadean’s unique, highly detailed and proprietary study of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.

1. Consumer Trends in the Skincare Market in Italy, 2011
Report Summary
This report provides the results for the Skincare market in Italy from Canadean’s unique, highly
detailed and proprietary study of consumers’ Consumer Packaged Goods (CPG) consumption
habits, and forms part of an overall series covering all CPG product markets.
Its coverage includes, but is not limited to, consumption behaviours, the extent to which
consumer trends influence their consumption and the value of the market these trends influence,
brand and private label choices as well as retailer choices. Much of this information can also be
analyzed by specific consumer group, providing hard and fast data on consumers and markets at
the product category level.
Summary
Marketers in the Skincare market in Italy face a major challenge. Understanding market size and
segmentation is valuable, but the keys to effective targeting is knowing just how valuable
specific consumer groups are, and being able to quantify the impact of consumer trends.
This report provides integrated data on consumer trends, consumer groups and market data
which show exactly the size of consumer groups, how much of the Skincare market in Italy they
account for and which consumer trends drive their behaviour, and as such allows marketers to
develop strong growth strategies.
Request a Sample for or Inquire before buying the report @
http://www.reportsnreports.com/reports/143506-consumer-trends-in-the-skincare-market-in-
italy-2011.html
Scope
* Consumers’ uptake of products and the influence of consumer trends are fundamental causes of
change in markets – and as such marketers need to know what these trends are and be able to
quantify their influence in the market.
* This report provides highly detailed insight into exactly who the consumer is and how the latest
consumer trends are changing the market by examining over 20 consumer trends and the share of
sales across over 30 consumer groups.
Major points covered in Table of Contents of this report include:
1 Introduction
2 Consumer Segmentation, Group Value and Trend Influence
3 Consumption Analysis

2. 4 Brand vs. Private Label Choices
5 The Share of Consumers influenced by Trends
6 Consumption Impact: Market Valuation
7 Retailer Choice, Switching and Category Share
8 Appendix
List of Tables
List of Figures
Explore Tables of content available in the report Consumer Trends in the Skincare Market in
Italy , 2011
Report Details:
Published: January 2012
No.OF Pages: 99
Price: Single User License – US$ 7495 Corporate User License US$ 14990
Contact:
Priyank Tiwari
7557 Rambler road,
Suite 727, Dallas, TX 75231
Tel: +1-888-391-5441
sales@reportsandreports.com
Visit our Market Research Blog @ http://www.reportsnreportsblog.com/
Connect With Us: