2.  Lina Mustikawati D2C009012
 Krisna Adriyanto D2C009018
 Annisa Kusumawardhani D2C009022
 Yolan Enggiashakeh D2C009026
 Diandini Nata P D2C009047
 Rizky Amalya H D2C009051
 Kurniawan Akbar D2C009054
 Zulinda Vidiatama D2C009055

3. Key Message : Communication Undip will be on
the top of audience‟s mind
Tagline : Speak it out, Shout it loud
Positioning : Communication studies and its
students able to communicate
their ideas. Not only speak out
their ideas but also make all ideas
happen and become „something
loud‟.

4.  Demography
Sex : Female and Male
Age : 18 - 24 year
Education : Senior High School Fresh
Graduate and College Students
SES :A–B
 Geography
Living : Central Java
 Psychographic
Life Style : Following the Trends, and Expressive

5. Sticker on car‟s backside
Size
Width : 18 cm
Height : 8 cm
Materials
Fill Font : Scotlet
Outline : Reflective Sticker
“Kiwa Lite”
Cutting Sticker Made

6. Illustration
a. UNDIP Communications looks like
“megaphone” with “sound wave”
b. Speak it Out, Shout it Loud! Looks like “sound
wave”

7.  Distinct
 Clear
 Powerful
 Attractive

8. • Cheerful
• Ambitious
• Success
• Warm
Orange • Brave
• Intelligent
• Technology
• Elegant
Grey • Modern

9. Why must “18 cm x 8 cm?”
 Easy to see
 Easy to read

10. Sound wave
 Medium to speak loud  Illustrates our
message essential
a. Eye-Catching
b. Attractive