2. UNIVERSAL STUDIOS
The gold and silver lettering connotes their wide
importance and their level of productions (being
one of the oldest production companies) At a
The name gold standard.
‘universal’ The stars could
connotes that be shown as
these films are the actors and
suitable for actresses in
everyone and the movies, as
everyone will if they are the
like them.
stars.
The light behind
the world
connotes that The world may connote
they always shine the company’s dominance
through. and also reaching world
wide.
3. 20TH CENTURY FOX
The sky is a soft purple/pink to connote dreams and
fantasy which their movies could act as the viewers
imagination.
The main lettering
is a golden yellow
to connote
importance. It also
towers over
everything with the
viewer looking up
at it to perhaps
show their
These lights influence on us.
focused on
and around
the lettering
connote a
Hollywood
presents to
draw ‘A NEWS CORPARATION COMPANY’ is in smaller lettering but is still
attention. present due to In 1981, News Corp bought half of the movie studio 20th
Century Fox, buying the other half in 1984.
4. SUMMIT ENTERTAINMENT
A mountain
towers above
others which
connotes their
high importance
‘Summit’ is linked to others.
with a picture of
a mountain to
show huge
greatness.
The main focus
is the lettering
The simple design itself which
could connote connotes that
that they are a this is what they
young company want people to
only founded in focus on the
1991. most.
