Tamar engaged Liberate Media in mid-November 2009 to revitalise its PR campaign and reposition the brand as a rapidly-growing international agency with a leading vision in Natural Search and social media. Liberate Media’s ongoing campaign work includes leading the brand-building Tamar Political Search Index project, which is the subject of this case study.

1. Tamar Political Search Index Case Study By Liberate Media

2. Tamar Tamar is a search and social conversion agency, combining extensive expertise in natural search engine optimisation with conversion-focused design and social media to generate more online sales for brands such as B&Q, Lloyds TSB, The AA and RBS

3. What is the Political Search Index (PSI)? The Tamar Political Search Index (PSI) was conceived as a newsworthy and topical method of positioning the agency as an innovator in Natural Search, with the knowledge and expertise to challenge current practices in the sector. In the run up to the UK’s general election the PSI was an excellent opportunity to examine in detail how the major political parties were engaging with their voters online.

5. PSI 2: focused on how the political parties were failing to protect their online reputations

7. Specialist vertical sectors of interest

8. Digital and marketing trade titles

9. Pre determined and researched blogs

11. The Results – On Sky News for the second time!

12. More Results Click on the image to see a selection of coverage.

13. “The Liberate Media team are the most proactive PR team I’ve ever worked with, responsive and (most importantly) accessible and full of great ideas. It’s been a pleasure working with you!” Tanya Goodin, CEO, Tamar

14. More about Liberate Media Liberate Media blends online PR with offline PR expertise to form a uniquely positioned social media agency. We bring together senior experts in PR, journalism, social media and web development, from a variety of industry sectors. Our consultants are experienced at helping brands to reach and connect with their audiences through a creative fusion of traditional and social media PR techniques. www.liberatemedia.com www.liberatemedia.com/blog hello@liberatemedia.com