Cannon focuses its advertising on promoting its up-to-date technology. It offers a wide range of cameras and printers at different price levels. Cannon partners with other companies and has a large market share in camera resolution, lenses, and sensors.

1. Cannon client research
The main method to cannon’s advertising is to
always be up to date with the new technology and
always promoting it. They also have almost all
different levels of cameras and printers.
One of cannons ways of being involved with lots
of levels of cameras and having such a wide
range of things is by partnering with other big
companies. Cannon also has a huge lead in
resolution and lens and sensors.