Presentation for mHealth Israel by Amir Lewkowicz, founder and VP Partnerships of Inspire, an online support community for people with serious illness to help one another. Inspire has partnerships with more than 140 industry associations and a community of more than 600,000 users.
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mHealth Israel_Inspire_Amir Lewkowicz
1. Presentation for mHealth Israel
Amir Lewkowicz
Co-Founder & Vice President of Partnerships
December 1, 2014
2. This document is confidential 2
Inspire overview
Inspire builds online health and
wellness communities for patients
and caregivers, in partnership with
national patient advocacy
organizations, and helps life
science organizations connect with
these highly engaged populations.
• 560,000 members
• 180 health communities
• 105 patient advocacy partners
• 8 million posts (+5K/day)
• 1 billion words (+600K/day)
3. This document is confidential 3
Inspire’s audiences
• Patients and caregivers
(members): Inspire offers a
high quality, health-focused,
social network, organized by
disease area.
• Patient advocacy partners:
Inspire offers a free, branded,
online community platform.
• Industry: Inspire offers access
to engage with members for
clinical trial, market research,
and/or marketing initiatives.
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Patients and caregivers
• Using a single sign on, members
can join multiple communities
• Each member has a personal
profile, or ‘InspirePage’
• Members can select additional
health conditions
• Members can join discussions and
write blogs
• Members can add friends, and
choose what to share
• All activity is moderated by Inspire
5. This document is confidential
Industry
5
Clinical Trial Optimization
Market Research (Consumer)
Marketing (DTC)
Pre-Launch, Launch and Post-Launch
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Patient organizations
• Exclusive relationships with 105
organizations.
• Organizations provide authority and trust.
• Organizations promote and link to Inspire.
• Inspire owns the communities.
• In addition to a source of members,
these partnerships have become a
significant differentiator for Inspire.
9. Lessons learned from partnering in healthcare
This document is confidential 9
• Limited resources can lead to innovation.
• Can be a long process.
• Understand and adapt to regulatory environment.
• There needs to be value for you and your partner for it to work.
• Establish infrastructure to support and manage your partners.
• Be transparent with your partners and your members.