This document discusses providing copywriting services for mail order and e-commerce clients. It outlines quality standards for technical, functional, and commercial copy including ensuring facts, meeting specifications, using keywords, and differentiating products. It emphasizes embodying brand values and appealing to the target audience. Samples of consumer and B2B copy are provided for fashion, food, and electrical goods that highlight benefits, features, and call users to action. The company offers high-quality copywriting services from a team of experienced mail order specialists.

1. WORDS THAT SELL Specialist copy for mail order websites and catalogues

2. Clients – multi channel retailers Aspace Cotton Traders Donald Russell House of Bath Kew Gardens Laverstoke Park Lyco Muddy Puddles

3. Copy is salesmanship in words

4. To create a Google-friendly site… “…provide high-quality content on your pages. This is the single most important thing to do.” Source: www.google.com March 2008

5. Quality Standards for Copy Technical Functional Commercial

6. Quality Standards - Technical Technically competent All facts included Specification met Search engine keywords Products differentiated House style

7. Quality Standards - Functional OTIF – On Time & In Full Every product Agreed Word Count Specified Format Date deadline met On budget 99.8% error free (Grammar, Spelling, Punctuation)

8. Quality Standards – Commercial AIDA – The classic formula for a beginning, middle and end Attention – Statement of superiority or key benefit Interest/ Desire – Features stated as benefits Action - Here’s how to get it...

10. Words That Sell – a Single Source Solution High quality copy Team of writers Trained & experienced Mail order specialists Cost effective

11. Copy ‘patches’ Fixed Price ‘Patches’ per product per category overview per page or other as agreed Agreed specification Costs easy to budget & easy to control

12. Consumer copy – luxury goods Over forty separate pieces go to make each one of these classic hand-made loafers, in single or two-tone colourways. They’re meticulously constructed by Italian craftsmen using time-honoured techniques and softest calf leathers personally selected by Baronessa Franchetta. In every way these shoes are a very smart choice.

13. Consumer copy - fashion Sophia Tie-Back Dress This summery button-through dress with embroidered applique is comfortable enough for everyday, yet chic enough for special occasions. It has a very shapely cut, and is made up in a wonderful non-crease fabric with a good weight, so it hangs superbly.

14. Consumer copy – food and drink Expertly butchered, tender, tasty and easy to carve The delicate, sweet flavour of Donald Russell lamb makes a welcome change at any time of the year. Our butchers prepare this roast in a "French Trim” the highest standard of cut. It comes ‘kitchen ready’ with very little fat so you get a lot more meat for your money

15. B2B copy – electrical goods Atom Pendant Light Unusual, contemporary light fitting Designer lighting for less 21 glass shade bubbles Bright halogen lighting Polished chrome centre Add amazing chemistry to your room with this Atom Pendant Light This striking design features a polished chrome nucleus surrounded by twenty-one perfect glass bubbles, each housing a bright halogen capsule bulb for a dazzling and lively lighting effect. Polished Chrome Finish Polished chrome is durable with a highly reflective surface, and is extremely popular in contemporary lighting. This halogen ceiling pendant makes a statement in any contemporary bar, ultra-modern lounge or nightclub. Halogen Lighting The Atom Pendant Light comes complete with twenty-one 10 Watt G4 Low Voltage Halogen Capsule Bulbs, one for each bubble. Sharp, bright-white halogen lighting is popular in contemporary light fittings, and has the added advantage of being fully dimmable. Lyco for Innovation An eye-catching design like this is usually reserved for interior designers, but with our team of Buyers you can now have the latest lighting products like this at great value prices.

16. www.wordsthatsell.co.uk specialist mail order copy