1. The Unseen
Leila Alimadadi, Lucy Fitzsimmons and Jordan Harrison

3. Film Synopsis
 Young boy as the protagonist.
 Scary going ons around the family house.
 Family are unaware of the boy being possessed, just find his
behavior strange and abnormal
 Father goes missing one night and is found dead.
 Mother must work out the cause behind his death; senses
something about her child.
 Calls for an exorcism by a local vicar on the child.
 Mother is left screaming for help, young child stands and
stares at her…

4.  Our teaser trailer will last around 1 minute –
typical of most teaser trailers to be short in
length in order to create hype and excitement for
the film.
 We aim to film around 30 minutes of footage
which will give us enough footage to be able to
cut down and edit when producing our teaser
trailer.

5. USP
In order to make our film different from most
other horror films, we are considering to
incorporate the following features in order to
create the film’s USP:
The use of a ordinary average household and
family – relatable to our viewers (target
audience) and prime location.
Using real home videos to make it realistic
Sub genre of supernatural.

6. Similar Horror Front
Covers/posters.
These film posters would be similar to our horror film as each of them show a young child as
the main protagonist. The Paranormal Activity 4 poster used a handheld camera for the main
image, which is what we plan to do throughout the film. The Orphan and The Grudge main
protagonist is using direct address, which attracts the audience and makes it look more scary
and is what our group are planning to use for our front cover.

7. Similar horror front
covers/posters.
These front covers/posters are similar to what our groups will be like as on The Blair Witch
Project they used a handheld camera for the main image which our group will be using
throughout our trailer. Case 39 and The Others both have similar front covers, the main
protagonists face is lit up by a light and both their facial expressions are nervous like they’re
expecting something to happen.

10. Masthead Ideas 2
1
4
3
5
These are the 5 different fonts that we have shortlisted from www.dafont.com. After our pitch we will
be asking you to vote for your favourite font using www.pollanywhere.com in order to gain opinions
and feedback from members of our target audience – including you!

11. Character Profiles
Child (boy) – Protagonist. The Villian
Mother – The antagonist. The Hero
Father – Victim
Vicar – The helper
Police officers – The dispatchers
Mother’s Friend – The donor
According to Propp’s theory, our cast adhere the convention of the different
characters, although not all character roles from his theory relate to our film.

12. Actor Profiles
 Casting for our protagonist
Criteria: Young boy who will be able to act innocent as well
as mysterious and strange.
Actor 1: Tom Fitzsimmons (Age 12)
Actor 2: Joe Turone (Age 14)
Actor 3: Jordan Harrison (Age 15)

13. Location Ideas
 We have decided to use just the one central
location of an isolated house as this will be
where all the action will take place.
 Shots of the surroundings will also be used.
 From looking at similar horrors to ours, we
noticed that they also use the one main
location where everything happens.

14. Visual Aesthetics: Trailer
 Camera shots such as close up, master
shots, point of view to create tension and fear
as audiences watch the trailer.
 Dark, gloomy shadows and lightening to
evoke fear in the audience
 Fast pace editing adding intensity of viewing.

15. Marketing and Advertising.

16. Marketing USP
 As part of our marketing campaign, we are going
to create a QR code which you scan on most
mobile phones. The code that is scanned creates
‘The Unseen scene’ app for phones.
 Within the app, people will be able to create their
own horror film clip based on our film. E.g. pick
their own characters
 The app also allows you to record your own voice
and create your own scary ring tone.
 The app will also give you a certain password and
if used in the exclusive time period, it will take
15% off the price of the film at the cinema.

17. Publishers
 Who do we want to publish our film?
Films similar to the ‘The Unseen’ that the
company have produced and distributed.
 Why?
• UK media company, creating and distributing commercially driven
independent cinema – suitable for our film.
• Smaller company – wouldn’t be competing with high budget films of similar
genre.
• Well built brand reputation
• The Unseen would fit will within their product portfolio
• Similar films to ours – however ours would be unique in that it has…

18. Analysis of feedback – Focus
Group
 Conducted a small focus
group, presenting 3 horror trailers
similar to the trailer we aim to produce.
 Audience were given a handout with a
series of questions.
 After the viewings of the
trailers, questions were asked in order
to gain feedback and suggestions
about our own ideas.

19. Analysis Continued…
 Idea of using a child protagonist
 Use of home videos
 Using a hand held camera

20. Budgeting- Hollywood Film Budget
• Screen Rights
• Screenplay
• Producers
• Director
• Actors
• Production Costs
• Visual Effects
• Music

21. Our Film Budget
 For our teaser trailer, we have a very limited budget
so we have had to cut costs to almost nothing.
 Camera provided.
 Actors who are willing to work for free.
 Our own sounds and music we do not need rights to
use.
 Special Effects: Premiere Pro
 Free costume and make-up
 We are the directors.
 The only cost we will have to consider in production
is transport to locations.

22. Thank you for your time
and we will welcome
any feedback or
suggestions!