A proposal to gamify having a baby

1. Gamify having a baby
Gamification Level 2
Certification Project

2. Purpose of this initiative
• Problem: engage more expectant mothers (audience) with
knowledge and experience about staying and living healthy during
pregnancy
• Provide expectant mothers a fun way to:
• stay healthy
• learn about having a baby
• Earn valuable points for quality prizes
• Get valuable discounts from targeted advertisers
• Share experiences with others
• Share experiences with friends and family
• See leaderboards by various dimensions (age groups, region, etc.)

3. Why do this?
• Applying gamification to this process is a new and exciting way for
expectant mothers to engage, educate, profit, learn, share, and
experience.
• This utilizes the vast network of the internet
• Participation is free and easy if you have a computer or mobile
device.
• Game has a finite limit – 9 months
• The game can bring some structure and management to the baby
process
• This is a great opportunity for advertisers to target expectant mothers
for products and discounts. This is how the game is funded!

4. Game Framework - Process
• A new expectant mother can join the game for each
pregnancy.
• Participants start with zero points for each pregnancy
• The overall game is subdivided into 3 stages (1st, 2nd, 3rd
trimesters)
• Participants can play with their real name or anonymously
• Participants can engage with the broader group if
desired.
• Participants can reach out to friends and family to
participate if desired (directly or via Facebook, etc.)

5. Game Framework - Mechanics
• As the participant earns levels and badges, they accumulate:
• Experience points
• Skill points
• Karma points
• Each of these points can be converted into redeemable points that can
be used to ‘buy’ prizes or discounts for baby needs.
• A participant can answer questions / surveys to learn more about
pregnancy and health at different stages.
• Participant can become and expert in their understanding of the
proper ways and techniques for pregnancy (dieting, exercise,
delivery, etc.)

6. Game Framework - Actions
• Participants earn levels and badges by doing basic, readily
accepted healthy practices for pregnancy.
• Getting a checkup at regular intervals
• Being on a healthy diet
• Exercising
• Getting lab and other tests as needed
• Taking medications as instructed by a physician
• Getting adequate sleep
• Wearing the right clothing
• Research birthing options
• Buying / obtaining safe and recommended furniture, car seats, etc.

7. Game Framework – Socialization
• Participants who opt to share their experience can:
• Write blogs about their experience that are shared with others
• Invite friends and family to participate, see their progress, give Karma
points, contribute to redeemable points
• Share levels, badges, etc. on Facebook with their Facebook friends

8. Game Framework – Incentives
• Experience points – participating in the basic health and welfare part of the
game. The more experience points you have, the more you have followed
the proper basics for a healthy pregnancy
• Skill points – participating in the skill part of the game. The more skill points
you have, the more you understand the details of the pregnancy experience
• Karma points – if you participate in the friends and family sharing, friends and
family can give you karma points (gold stars) for your game
accomplishments
• Redeemable points:
• all points can be converted to redeemable points that can be used to buy
products / get discounts from advertisers / participants.
• Friends and family can ‘contribute’ redeemable points so participant can have a
larger bank of points for products / discounts.

9. Game Framework – Leaderboards
• Leaderboard can show:
• Your various point levels by trimester stage
• Badges earned in each trimester stage
• Where you stand in the various points by
• Region (this could be zip code, state, country, etc.)
• Age range (< 20, 21-29, 30-40, >41)
• Your redeemable points
• Your karma points and who has contributed
• Links to your blog where you share you experiences

10. Player type discussion
• The achiever will enjoy the journey of getting skill and experience
points while learning and participating in the actions towards a
healthy pregnancy experience
• The explorer will enjoy the discovery of tips, tricks and experience
points while enjoying her 9 month within the game
• The socializer will be immersed in the social connections of the game.
She will invite family and friends to participate, will share experiences
and reach out to others to collaborate on various topics
• As this is not a highly competitive game, the killer will be an over
achiever. Her goal is not to beat everyone, but to find ways to get
the highest scores and live the healthiest life style. Not a bad
outcome for the killer