1. All work in this portfolio was created by a Graphic Artist, Creative
Director and or Writer. Lauren Bostrom contributed to the creative
direction, expansion of concepts, editing and overall project
management.
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2. Coast to Coast Premier Adventure Guidebook
This full-color 35+ page brochure was a collaborative project between Lauren and the highly talented Chris Conerly
(www.seriouslycreative.net). The Adventure Guidebook is used as a sales tool at Private Membership Resorts to sell the top of the line
membership type from Coast to Coast, Coast to Coast Premier. 90% of the copy was written by Lauren.
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4. Good Sam Roadside Assistance Kit Materials
Lauren mocked-up and directed creative and file layout for all Good Sam Roadside print materials for membership kits and renewal
series to support consistency among materials as well as more effectively make use of pre-printed materials and variable laser copy
thus saving money and allowing for more customization.
Blank letterhead with white
Membership card carrier with space to laser fill membership
white space to laser fill mailing information and other
address information and other messaging.
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messaging.
5. Good Sam Roadside Assistance Kit Materials
Membership
card carrier
and invoice
statement
with white
space to laser
fill mailing
address
information
and other
messaging.
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6. Camp Club USA Monthly Member eNewsletter
Camp Club USA launched in January 2006. 2006 goals included enhancing membership benefits. One of the benefits Lauren worked on,
with a creative email group and writer, was the Camp Club USA Monthly Member eNewsletter. Lauren edited and laid-out all content
each month prior to the eNews being emailed to nearly 30,000 members.
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7. Coast to Coast B2B Space Ad & Creative Work Plan
Lauren worked with Chris Conerly on a B2B space ad that was used for a Conference program in which Coast to Coast attended as well
as in an industry publication. As with any new project, Lauren provided a Creative Work Plan to Chris to begin the concept creation
process.
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9. Coast to Coast Lead Generation Project with Winnebago-Itasca Dealers
As a part of a major lead generation project for Coast to Coast with Winnebago Dealerships, Lauren created the concepts and copy for
a lead generation kit. The kit was sent to nearly 300 Winnebago-Itasca dealerships throughout the U.S. and Canada. Not only did
Lauren create the collateral for this program, she managed all operations for the lead generation program.
Window Cling
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