Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Traversing Traditional Media
Presented by Linda Bilben
The average person
sees 3,000 ads per day
3,000 x 365 = over
one million impressions
per year
7:1 media to advertising
credibility ratio
– Forrester Research
If media consumption
was dying, you would be
starving
The media landscape
is changing:
collaboration vs.
information transmission
What’s your story?
What’s your story?
• Have a mixed-media strategy
• Build measurable objectives
• Know your audience
• Allocate resources
•...
Build your message
Build your message
• Establish your topic
• Be first, or establish a trend
• Develop an anecdote
• Build an interesting qu...
Mondonation
Vancouver Canadians
Walmart
Be the expert
• Offer ideas, expertise
• Pitch columns
• Letters to the editor
• Opinion-editorials
• Commentary
Be the expert
• Be prepared
• Be media trained
Do your research
• Customization is key
Think like a journo
Think like a journo
• News is 24/7
• Always on deadline
• Story = brand equity
• Instant experts
Think like a journo
They need:
• Reaction
• Information
• Confirmation
To pitch or release?
Reach out and
______ someone
If at first you don’t
succeed . . .
Linda Bilben
Reputations
590 – 333 Seymour Street
Vancouver, BC
bilben@reputations.com
604-689-8801
Find me on Twitter (@l...
Upcoming SlideShare
Loading in …5
×

Traversing Traditional Media

472 views

Published on

Published in: News & Politics, Business
  • Be the first to comment

Traversing Traditional Media

  1. 1. Traversing Traditional Media Presented by Linda Bilben
  2. 2. The average person sees 3,000 ads per day
  3. 3. 3,000 x 365 = over one million impressions per year 7:1 media to advertising credibility ratio – Forrester Research
  4. 4. If media consumption was dying, you would be starving
  5. 5. The media landscape is changing: collaboration vs. information transmission
  6. 6. What’s your story?
  7. 7. What’s your story? • Have a mixed-media strategy • Build measurable objectives • Know your audience • Allocate resources • Measure ROI
  8. 8. Build your message
  9. 9. Build your message • Establish your topic • Be first, or establish a trend • Develop an anecdote • Build an interesting quote • Offer 2 to 3 supporting points • Create visuals to support
  10. 10. Mondonation
  11. 11. Vancouver Canadians
  12. 12. Walmart
  13. 13. Be the expert • Offer ideas, expertise • Pitch columns • Letters to the editor • Opinion-editorials • Commentary
  14. 14. Be the expert • Be prepared • Be media trained
  15. 15. Do your research • Customization is key
  16. 16. Think like a journo
  17. 17. Think like a journo • News is 24/7 • Always on deadline • Story = brand equity • Instant experts
  18. 18. Think like a journo They need: • Reaction • Information • Confirmation
  19. 19. To pitch or release?
  20. 20. Reach out and ______ someone
  21. 21. If at first you don’t succeed . . .
  22. 22. Linda Bilben Reputations 590 – 333 Seymour Street Vancouver, BC bilben@reputations.com 604-689-8801 Find me on Twitter (@lbilben) or LinkedIn

×