2. ✤ Title of Article: Women as Sex Objects and Victims in
Print Advertisements.
✤ Author’s name: Julie M. Stankiewicz and Francine
Rosselli.
✤ Date of Publication: 15 January 2008
✤ Journal Title: Sex Roles.
3. Questions or Goals..
✤ How often are women
represented as sex objects?
✤ How often are women
represented as victims?
✤ How often are women
represented as sex objects and
victims at the same time?
✤ How often are women
represented as aggressors?
4. Method..
✤ 58 Magazines were selected,
that targeted a diverse group of
readers.
✤ All the pictures of women, and
women’s body parts were
measured.
✤ Concept clarification: of full-
page advertisements; and
definitions of women as sex
objects, victims, and aggressors.
5. Findings..
✤ One in two advertisements that
featured women, portrayed
women as sex objects.
✤ 9.51% of advertisements
portrayed women as victims
(most times as victims and sex
objects at the same time)
✤ 7% of advertisements portrayed
women as aggressors (most
times as aggressors and sex
objects at the same time)
6. Limitations..
✤ Magazines targeted to
adolescent boys were excluded.
✤ The increase of women’s
images was not examined.
✤ No focus on other forms of
advertisement (television,
billboards, internet)
