1. India Clausen & Lauren Harrison

2. STYLIST PICK – GUESS
SHOE?
 The main concept of ‘Guess Shoe’ is not only that it is short,
snappy an will catch your attention but based on the idea that you are
not sure which shoe and accessories the stylists will pick for.

3. EVENTS
 Fashion Show
 ‘Real Life’ Show Room
 Stylist Consultations
 Meet & Greet with Cheryl Cole
 Cheryl Cole gig

4. PR
 Feature on ‘Britain & Ireland’s Next Top Model’

5. TARGET AUDIENCE
 18-25
 Fashion forward
 Stylish
 Has to have money to afford to shop on the website
 High end looking clothes

6. CONNECTING WITH THE
AUDIENCE
 Facebook
 Twitter
 Blogger
 Official Website
 IPhone App
 QR code