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Column • ouTBounD InVESTmEnT




Growth spurt
China's outbound investment is both rising and maturing
By Chen Aihua and Laure Deron




                              I    n the last two years, the development
                                   of Chinese outbound direct invest-
                                   ment (ODI) has stepped up signifi-
                              cantly. This is partly because policy-mak-
                              ers swiftly adapted the legal framework,
                                                                             ODI among 7,000 Chinese enterprises
                                                                             in 2007. As such, China is now the fifth-
                                                                             largest global investor, up from its 12th-
                                                                             place ranking two years ago.
                                                                                 Some of the ODI comes from private-
                              allowing the country's massive €1.8 tril-      owned enterprises which invest abroad
                              lion of foreign reserves to be utilised at a   with business-driven agendas – such
                              time when many economies are under a           as developing new markets or seeking
                              capital crunch.                                lower production costs. Many expect, for
                                  China delegated the authority to ap-       example, that recent workers' demands
                              prove outbound investments to the Min-         will eventually lead to an increase in
Chen Aihua is an              istry of Commerce's (MOFCOM) provin-           wages and production costs in China.
associate at Gide loyrette    cial agencies, and refined guidelines for          According to a Nottingham Universi-
nouel in Beijing. Her         administrative procedures in 2009. Reg-        ty study, private firms that lack access to
specialties include mergers   ulatory conditions were widened, allow-        state-backed credit channels are invest-
and acquisitions, foreign
                              ing foreign currency to be released for        ing overseas to take advantage of funds
direct investment and
                              overseas investment and financial tools        in international capital markets. Green-
corporate law.
                              – such as the credit-support mechanism,        field investments, with their ensuing de-
                              or the reimbursement of incurred fees in       velopment of sales channels abroad, are
                              certain strategic industries – to be more      preferred methods of investment.
                              readily available.                                 At the same time, Chinese companies
                                  Although fewer regulations were im-        are increasingly willing to embark on
                              posed in 2010, several government agen-        global mergers and acquisitions (M&A).
                              cies reaffirmed their willingness to help      This is a result of their growing experi-
                              Chinese companies invest abroad. The           ence and a move away from some of the
                              State Administration of Taxation, for          rigid management methods that led to
                              example, announced some measures to            high-profile failures. Chinese electron-
                              adjust tax policies, standardise tax pro-      ics manufacturer TCL, for example, lost
                              cedures and strengthen tax treaties. In        €150 million as a result of its acquisition
                              October 2010, the State Administration         of Thomson Electronics.
Laure Deron is an
                              of Foreign Exchange also launched pilot            Companies in China now pay great-
associate at Gide loyrette
nouel in Beijing. She is
                              policies in selected provinces that al-        er attention to post-deal management.
a member of the Paris         lowed export earnings to be deposited in       There is greater emphasis on integrat-
Bar and her practice          overseas bank accounts, instead of being       ing the target company by keeping the
mainly focuses on foreign     repatriated to China.                          local team and using professional advi-
investment, international                                                    sors throughout the process. As one CEO
restructuring, and mergers    Making changes                                 said to us before signing the agreements
and acquisitions.             The result of these changes have been          for an important acquisition: "We don't
                              impressive: MOFCOM figures show                want a situation where we purchased a
                              that China's ODI totalled €41.6 billion        reputable restaurant but could not retain
                              in 2009, while 12,000 Chinese enter-           any of the good cooks."
                              prises invested in 177 nations and re-             The increase in M&A transactions is
                              gions worldwide. This is a substantial         mostly a result of a massive flow of state-
                              increase from the €19.5 billion of total       driven ODI. The above policies have par-

26 December 2010 | EuroBiz
ticularly benefited state-owned enter-                                            ernment on Rare Earth Elements
prises, which form the vast majority                                              (REE) initiated at the end of 2009
of China-based multinationals and                                                 created fears that China will manage
overseas investors. Their main moti-                                              its strategic assets in an increasingly
vation for going global is usually to                                             protectionist manner. The shortage
acquire strategic assets like valuable                                            in REE could further weaken produc-
technology, knowledge and access to                                               tion companies abroad, resulting in
natural resources.                                                                a greater number of available targets
                                                                                  for Chinese ODI willing to trade a
Target regions                                                                    guaranteed source of supply for a
Asian countries are the preferred des-                                            Chinese stake.
tinations for ODI. However, accord-                                                   China's business community, which
ing to a recent KPMG report, large                                                prioritises economics and not politics,
companies with annual revenues of        reliable regulatory environment.         is aware of European concerns over
more than €110 million are also look-       The noticeable rise of China as       the sudden increased inflow of Chi-
ing to Europe for future investments.    a key world investor has been met        nese capital. The country's outbound
In the EU, the China Council for the     with mixed feelings. For example,        investors are therefore anxious to be
Promotion of International Trade         some argue that the recent signing       seen as willing to learn from past mis-
found that Chinese investors mainly      of a protocol to stimulate Chinese       takes, demonstrated by management
target Germany, France and the Unit-     investments in Greece is an attempt      improvements and a willingness to
ed Kingdom. That said, they realise      by China to use its financial might to   adapt to local environments. Mean-
that more recent member states also      garner EU support for the country's      while, China's business leaders aim
provide opportunities by granting        global political ambitions.              for sustainable development – all
easier access to a unified market with      At the same time, the tightening      the while hoping to alleviate worries
a single currency and a highly-valued    of export rules by the Chinese gov-      about their global ambitions. ■




                                                                                                   EuroBiz | December 2010 27

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China's outbound investment rising and maturing

  • 1. Column • ouTBounD InVESTmEnT Growth spurt China's outbound investment is both rising and maturing By Chen Aihua and Laure Deron I n the last two years, the development of Chinese outbound direct invest- ment (ODI) has stepped up signifi- cantly. This is partly because policy-mak- ers swiftly adapted the legal framework, ODI among 7,000 Chinese enterprises in 2007. As such, China is now the fifth- largest global investor, up from its 12th- place ranking two years ago. Some of the ODI comes from private- allowing the country's massive €1.8 tril- owned enterprises which invest abroad lion of foreign reserves to be utilised at a with business-driven agendas – such time when many economies are under a as developing new markets or seeking capital crunch. lower production costs. Many expect, for China delegated the authority to ap- example, that recent workers' demands prove outbound investments to the Min- will eventually lead to an increase in Chen Aihua is an istry of Commerce's (MOFCOM) provin- wages and production costs in China. associate at Gide loyrette cial agencies, and refined guidelines for According to a Nottingham Universi- nouel in Beijing. Her administrative procedures in 2009. Reg- ty study, private firms that lack access to specialties include mergers ulatory conditions were widened, allow- state-backed credit channels are invest- and acquisitions, foreign ing foreign currency to be released for ing overseas to take advantage of funds direct investment and overseas investment and financial tools in international capital markets. Green- corporate law. – such as the credit-support mechanism, field investments, with their ensuing de- or the reimbursement of incurred fees in velopment of sales channels abroad, are certain strategic industries – to be more preferred methods of investment. readily available. At the same time, Chinese companies Although fewer regulations were im- are increasingly willing to embark on posed in 2010, several government agen- global mergers and acquisitions (M&A). cies reaffirmed their willingness to help This is a result of their growing experi- Chinese companies invest abroad. The ence and a move away from some of the State Administration of Taxation, for rigid management methods that led to example, announced some measures to high-profile failures. Chinese electron- adjust tax policies, standardise tax pro- ics manufacturer TCL, for example, lost cedures and strengthen tax treaties. In €150 million as a result of its acquisition October 2010, the State Administration of Thomson Electronics. Laure Deron is an of Foreign Exchange also launched pilot Companies in China now pay great- associate at Gide loyrette nouel in Beijing. She is policies in selected provinces that al- er attention to post-deal management. a member of the Paris lowed export earnings to be deposited in There is greater emphasis on integrat- Bar and her practice overseas bank accounts, instead of being ing the target company by keeping the mainly focuses on foreign repatriated to China. local team and using professional advi- investment, international sors throughout the process. As one CEO restructuring, and mergers Making changes said to us before signing the agreements and acquisitions. The result of these changes have been for an important acquisition: "We don't impressive: MOFCOM figures show want a situation where we purchased a that China's ODI totalled €41.6 billion reputable restaurant but could not retain in 2009, while 12,000 Chinese enter- any of the good cooks." prises invested in 177 nations and re- The increase in M&A transactions is gions worldwide. This is a substantial mostly a result of a massive flow of state- increase from the €19.5 billion of total driven ODI. The above policies have par- 26 December 2010 | EuroBiz
  • 2. ticularly benefited state-owned enter- ernment on Rare Earth Elements prises, which form the vast majority (REE) initiated at the end of 2009 of China-based multinationals and created fears that China will manage overseas investors. Their main moti- its strategic assets in an increasingly vation for going global is usually to protectionist manner. The shortage acquire strategic assets like valuable in REE could further weaken produc- technology, knowledge and access to tion companies abroad, resulting in natural resources. a greater number of available targets for Chinese ODI willing to trade a Target regions guaranteed source of supply for a Asian countries are the preferred des- Chinese stake. tinations for ODI. However, accord- China's business community, which ing to a recent KPMG report, large prioritises economics and not politics, companies with annual revenues of reliable regulatory environment. is aware of European concerns over more than €110 million are also look- The noticeable rise of China as the sudden increased inflow of Chi- ing to Europe for future investments. a key world investor has been met nese capital. The country's outbound In the EU, the China Council for the with mixed feelings. For example, investors are therefore anxious to be Promotion of International Trade some argue that the recent signing seen as willing to learn from past mis- found that Chinese investors mainly of a protocol to stimulate Chinese takes, demonstrated by management target Germany, France and the Unit- investments in Greece is an attempt improvements and a willingness to ed Kingdom. That said, they realise by China to use its financial might to adapt to local environments. Mean- that more recent member states also garner EU support for the country's while, China's business leaders aim provide opportunities by granting global political ambitions. for sustainable development – all easier access to a unified market with At the same time, the tightening the while hoping to alleviate worries a single currency and a highly-valued of export rules by the Chinese gov- about their global ambitions. ■ EuroBiz | December 2010 27