Waterford Lakes Taste of Orlando: Sponsorship opportunities 2015 Annual Food Festival Features Local Restaurants, Live Music and Children’s Activities http://www.gameplanmedia.info/taste-of-orlando-2015/ Restaurants from both Waterford Lakes Town Center and Orlando are teaming up again for the popular AnnualTaste of Orlando. The event is an all-day family food festival featuring delectable tastes and beverage sampling. The community will also enjoy free live music, a local business expo, fabulous shopping, and children’s events which will include face painting and bounce houses. The Waterford Lakes open-air corridor, aromas of Mexican, Italian, Seafood and backyard cuisines will fill the streets and captivate the senses of guests, who will be invited to sample fares from more than 30 different restaurants! Proceeds from Taste of Orlando will benefit Simon Youth Foundation, specifically young people in East Orlando. Participation will help provide college scholarships for at-risk youth in the local community. Contact Game Plan Media attention: Laura Burk at 407-900-1915 or e-mail Laura@GamePlanMedia.info for special Early Bird Pricing

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WATERFORD LAKES
TOWN CENTER

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2015 TASTE OF ORLANDO®
SPONSORSHIP OPPORTUNITIES

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15th ANNUAL TASTE OF ORLANDO®
NOVEMBER 15, 2014

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TASTE OF ORLANDO® 2014 VENDOR FEEDBACK
“The event was awesome! You guys did a great job.”
~Lynne Sadowski, Medifast Weight Control Centers
“It was our fourth busiest Saturday since opening. After the event ended, many guests came in to dine with us. We thought the event was a great
success.”
~Tim Mahler, Cooper’s Hawk Winery & Restaurant
“Great event! After the event, I returned to the store to finish my shift and saw at least 4 groups of new customers shopping in the store that I had directly
interacted with at the event!”
~Kathy Rzepka, Buckle
“Thanks so much for having us at the event! It was a lot of fun getting connected with the east side of Orlando...normally we just go to events in the Lake
Nona area, but we were happy to be a part of such a fun event! Thanks again!”
~Rachelle Smith, Active Living Acupuncture
“This was our first time attending the Taste of Orlando event. This event was very well organized and was impressed with security and frequent servicing
of trash, etc... We got a lot of traction - some attendees were already our guests and had a lot more new faces that were made aware of our food and the
brand.”
~Giriam Patel, Fresh To Order
“The 2014 Taste of Orlando was a great opportunity for us to meet guests face-to-face and distribute samples of our new THRIVE Iced Coffee
product. Multiple attendants commented that they were not aware Chick-fil-A even served iced coffee. We also heard enthusiasm from those attendants
about the event in general. The turnout at this year's event was one of the best we have seen. We gave away over 40 gallons of iced coffee and could
have used more. Thanks to the Waterford Lakes Town Center for putting together a fantastic event!”
~Jason Vargas, Chick-fil-A

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PROPERTY DETAILS
• Average Monthly Shopper Visits: 90,000
• Trade-Area Population: 279,040
• Average Annual Household Income: $63,892
• Median Age: 30.5
• Anchor Stores: Ashley Furniture Homestore, Bed, Bath & Beyond, Best Buy,
JoAnn Fabrics, LA Fitness, PetsMart, Office Max, Regal Cinema 20,
ROSS Dress for Less, Super Target, TJ Maxx
• Inline Stores: 90+
• Facebook Followers: 8,900 (December 2014)
• Newly Opened Stores:
Cooper’s Hawk Winery & Restaurant, Fresh To Order, Body Alive
Nutrition, Glam Dry Salon and Simply Mac
• Coming Soon:
Marlow’s Tavern, Kay Jewelers and Little Greek

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TASTE OF ORLANDO® AT WATERFORD LAKES
TOWN CENTER
Event Overview:
• Food sampling by Orlando restaurants
• Activities and live entertainment throughout the day
• Local business expo
• Special in-store events and offers from retailers and restaurants
• Interactive cooking demonstrations
• Charity tie-in through restaurant partnerships
• Kids entertainment area with rock climbing wall, trackless train, face
painting and more
Sponsorship Opportunities:
• Logo and brand inclusion in media purchased for the event
• Logo and brand inclusion on event menu/flyer
• Complimentary Adult wristband and “Taste Tab” tickets
• Signage on property to promote event and your brand
• Event participation through tent location at the event
• Conduct sampling, giveaways, and other consumer outreach
On a select Saturday in November 2015, from 11:00 a.m. to 4:00 p.m., Waterford Lakes Town Center will host the
16th Annual Taste of Orlando® event. The event, which historically draws thousands of guests includes:

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TASTE OF ORLANDO® AND
Taste of Orlando® is a fund-raising event and includes restaurant sampling, a local
business expo, live concerts and entertainment venues. Thousands of local residents
flock to this popular event, which provides area businesses the opportunity to make
contact with many potential customers.
Proceeds from the event benefit the Simon Youth Foundation, a non-profit organization
which exists to foster and improve educational opportunities, career development, and
life skills for at-risk youth.

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EVENT HIGHLIGHTS ~ IN DEPTH
Restaurant Sampling Booths
• FREE for restaurants to set up and participate
• Waterford Lakes Town Center to provide 15’ x 15’ space with one table
and two chairs (vendors are responsible for providing own tent)
• Electric will be provided by Waterford Lakes Town Center
• Restaurant must comply with local and state health code laws
» Restaurants will be required to provide a copy of their business license
prior to set up
• Restaurants set up booths to sample signature menu items
• Restaurants should plan on at least 1,500 samples
• Only guests with a wristband will be able to receive the menu item
Cooking Demonstrations
• Preparing signature dishes and on stage presentations
• This is an additional opportunity for a restaurant to consider doing
Entertainment
• LIVE music during event hours
• Local radio personality appearances
• Activities and bounce houses for children
Best Tastings
• Guests will help a restaurant to win Best Tasting by supporting the partner restaurant
with taste tabs
• The restaurants who collect the most taste tabs throughout the day have the opportunity
to win a Simon Mall AMEX Giftcard; $300 for first place, $200 for second place and $100
for third place

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EVENT PROMOTION ~ ADVERTISING
Electronic
• Promoted on Waterford Lakes Town Center website, social media, email
blasts, and text messages
• Shared with East Orlando Chamber, Avalon Park and other community
groups for additional outreach
• Web banners on local publication web sites
Print
• Print advertising to potentially include magazine ads, press releases and
newspaper ads
• Promotional flyers distributed at local networking events and at participating
restaurants
Radio
• LIVE promotional radio reads for in market outreach will be secured
through iHeart Media to promote the event two weeks prior
• Promoted daily on XL106.7 Johnny’s House morning show two weeks prior
to the event with on air event wristband giveaways
• Opportunity for participating restaurants to visit iHeart Media offices with
menu offerings and interview LIVE on air week of event
On-Site Advertising
• 22X28 Signs throughout Waterford Lakes Town Center to promote the
event
• Sidewalk Standee at Property Management Office promoting wristband
sales
• Boulevard Banner to promote the event (space permitting)
• Event Barricade Banners recognizing sponsors

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TASTE OF ORLANDO® GOURMET LEVEL SPONSORSHIP
(EXCLUSIVE ~ ONE AVAILABLE)
Sponsorship Details:
• Logo inclusion on all on site materials which advertise the event, includes 22” x 28” signs, event flyers, retailer
newsletter, tenant/restaurant communication and local web site
• Mentions on all event radio advertising (promoted heavily on eight local iHeart Media radio stations)
• Link, logo and inclusion on the Taste of Orlando URL domain (www.thetasteoforlando.com)
• Two months of media inclusion in e-blasts
• Social media mentions on Facebook, Twitter and Instagram
• Logo inclusion in all print and web advertising including Central Florida Lifestyle Magazine, Orlando Weekly, Baldwin
Park Living, Winter Park Observer, Central Florida Future, Orlando Sentinel, My City Eats, Insight Magazine and
Seminole Voice
Event Participation:
• Complimentary tent spaces/displays at the event – Up to five (5) 15x15 spaces
• 20 Adult Wristbands and 100 Complimentary “Taste Tabs” for the event
• Mentions by DJ throughout the event
• Three 5’ x 3.5’ Barricade Banners displayed at the event
• Logo inclusion in printed event map noting sponsor location
Additional Advertising:
• Distribution of information about the business for a two month time period from the Property Management Office
• Additional signage: 5 - 22” x 28” poster signs to be displayed throughout the property for two months (October 1 –
November 30, 2015)
• Link to advertisers web site from Waterford Lakes Town Center event page for three (3) months
Gourmet Level Sponsorship Investment $10,000 ($103,750 value)

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TASTE OF ORLANDO® CULINARY LEVEL SPONSORSHIP
(TWO AVAILABLE)
Sponsorship Details:
• Logo inclusion on all on site materials which advertise the event, includes 22” x 28” signs, event flyers, retailer
newsletter, tenant/restaurant communication and local web site
• Mentions on all event radio advertising (promoted heavily on eight local iHeart Media radio stations)
• Link, logo and inclusion on the Taste of Orlando URL domain (www.thetasteoforlando.com)
• Two months of media inclusion in e-blasts
• Social media mentions on Facebook, Twitter and Instagram
• Logo inclusion in all print and web advertising including Central Florida Lifestyle Magazine, Orlando Weekly, Baldwin
Park Living, Winter Park Observer, Central Florida Future, Orlando Sentinel, My City Eats, Insight Magazine and
Seminole Voice
Event Participation:
• Complimentary tent spaces/displays at the event – Up to three (3) 15x15 spaces
• 15 Adult Wristbands and 75 Complimentary “Taste Tabs” for the event
• Mentions by DJ throughout the event
• Two 5’ x 3.5’ Barricade Banners displayed at the event
• Logo inclusion in printed event map noting sponsor location
Additional Advertising:
• Distribution of information about the business for a two month time period from the Property Management Office
• Additional signage: 3 - 22” x 28” poster signs to be displayed throughout the property for two months (October 1 –
November 30, 2015)
• Link to advertisers web site from Waterford Lakes Town Center event page for three (3) months
Culinary Level Sponsorship Investment $7,500 ($80,250 value)

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TASTE OF ORLANDO® BISTRO LEVEL SPONSORSHIP
(THREE AVAILABLE)
Sponsorship Details:
• Logo inclusion on all on site materials which advertise the event, includes 22” x 28” signs, event flyers, retailer
newsletter, tenant/restaurant communication and local web site
• Mentions on all event radio advertising (promoted heavily on eight local iHeart Media radio stations)
• Link, logo and inclusion on the Taste of Orlando URL domain (www.thetasteoforlando.com)
• Two months of media inclusion in e-blasts
• Social media mentions on Facebook, Twitter and Instagram
• Logo inclusion in all print and web advertising including Central Florida Lifestyle Magazine, Orlando Weekly, Baldwin
Park Living, Winter Park Observer, Central Florida Future, Orlando Sentinel, My City Eats, Insight Magazine and
Seminole Voice
Event Participation:
• Complimentary tent spaces/displays at the event – Up to three (3) 15x15 spaces
• 10 Adult Wristbands and 50 Complimentary “Taste Tabs” for the event
• Mentions by DJ throughout the event
• One 5’ x 3.5’ Barricade Banner displayed at the event
• Logo inclusion in printed event map noting sponsor location
Additional Advertising:
• Distribution of information about the business for a two month time period from the Property Management Office
• Additional signage: 3 - 22” x 28” poster signs to be displayed throughout the property for one month (October 2015)
• Link to advertisers web site from Waterford Lakes Town Center event page for one (1) month
Bistro Level Sponsorship Investment $5,000 ($44,750 value)

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TASTE OF ORLANDO® CAFE LEVEL SPONSORSHIP
(THREE AVAILABLE)
Sponsorship Details:
• Logo inclusion on all on site materials which advertise the event, includes 22” x 28” signs, event flyers, retailer
newsletter, tenant/restaurant communication and local web site
• Mentions on all event radio advertising (promoted heavily on eight local iHeart Media radio stations)
• Link, logo and inclusion on the Taste of Orlando URL domain (www.thetasteoforlando.com)
• Two months of media inclusion in e-blasts
• Social media mentions on Facebook, Twitter and Instagram
• Logo inclusion in all print and web advertising including Central Florida Lifestyle Magazine, Orlando Weekly, Baldwin
Park Living, Winter Park Observer, Central Florida Future, Orlando Sentinel, My City Eats, Insight Magazine and
Seminole Voice
Event Participation:
• Complimentary double tent space/display at the event – Up to two (2) 15x15 spaces
• 6 Adult Wristbands and 30 Complimentary “Taste Tabs” for the event
• Mentions by DJ throughout the event
• Logo inclusion in printed event map noting sponsor location
Additional Advertising:
• Distribution of information about the business for a one month time period from the Property Management Office
• Link to advertisers web site from Waterford Lakes Town Center event page for one (1) month
Cafe Level Sponsorship Investment $2,500 ($22,350 value)

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TASTE OF ORLANDO® TEA ROOM LEVEL SPONSORSHIP
(UNLIMITED AVAILABILITY)
Sponsorship Details:
• Logo inclusion on all on site materials which advertise the event, includes 22” x 28” signs, event flyers, retailer
newsletter, tenant/restaurant communication and local web site
• Mentions on all event radio advertising (promoted heavily on eight local iHeart Media radio stations)
• Link, logo and inclusion on the Taste of Orlando URL domain (www.thetasteoforlando.com)
• Two months of media inclusion in e-blasts
• Social media mentions on Facebook, Twitter and Instagram
• Logo inclusion in all print and web advertising including Central Florida Lifestyle Magazine, Orlando Weekly, Baldwin
Park Living, Winter Park Observer, Central Florida Future, Orlando Sentinel, My City Eats, Insight Magazine and
Seminole Voice
Event Participation:
• Complimentary tent space/display at the event –One (1) 15x15 space
• 4 Adult Wristbands and 20 Complimentary “Taste Tabs” for the event
• Mentions by DJ throughout the event
• Logo inclusion in printed event map noting sponsor location
Tea Room Level Sponsorship Investment $1,500 ($8,000 value)

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TASTE OF ORLANDO® KIDS ENTERTAINMENT AREA
SPONSORSHIP (THREE AVAILABLE)
Sponsorship Details:
• Logo inclusion on all on site materials which advertise the event, includes 22” x 28”
signs, event flyers, retailer newsletter, tenant/restaurant communication and local web
site
• Mentions on all event radio advertising (promoted heavily on eight local iHeart Media
radio stations)
• Link, logo and inclusion on the Taste of Orlando URL domain
(www.thetasteoforlando.com)
• Two months of media inclusion in e-blasts
• Social media mentions on Facebook, Twitter and Instagram
• Logo inclusion in all print and web advertising including Central Florida Lifestyle
Magazine, Orlando Weekly, Baldwin Park Living, Winter Park Observer, Central Florida
Future, Orlando Sentinel, My City Eats, Insight Magazine and Seminole Voice
Event Participation:
• Complimentary tent spaces/displays at the event – Up to three (3) 15x15 spaces
• 10 Adult Wristbands and 50 Complimentary “Taste Tabs” for the event
• Mentions by DJ throughout the event
• One 5’ x 3.5’ Barricade Banner displayed at the event
• Logo inclusion in printed event map noting sponsor location
Kids Entertainment Area Sponsorship Investment
$3,500 ($39,200 value)
Waterford Lakes Town Center to provide rock climbing wall, trackless train,
bounce houses and face painting with attendants for interactive kids area during event

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TASTE OF ORLANDO® BUDWEISER BUILD-A-BAR
TAILGATING EXPERIENCE SPONSORSHIP
(EXCLUSIVE ~ ONE AVAILABLE)
Sponsorship Details:
• Logo inclusion on all on site materials which advertise the event, includes 22” x 28”
signs, event flyers, retailer newsletter, tenant/restaurant communication and local web
site
• Mentions on all event radio advertising (promoted heavily on eight local iHeart Media
radio stations)
• Link, logo and inclusion on the Taste of Orlando URL domain
(www.thetasteoforlando.com)
• Two months of media inclusion in e-blasts
• Social media mentions on Facebook, Twitter and Instagram
• Logo inclusion in all print and web advertising including Central Florida Lifestyle
Magazine, Orlando Weekly, Baldwin Park Living, Winter Park Observer, Central Florida
Future, Orlando Sentinel, My City Eats, Insight Magazine and Seminole Voice
Event Participation:
• Complimentary tent space/display at the event – One (1) 15x15 space
• 10 Adult Wristbands and 50 Complimentary “Taste Tabs” for the event
• Mentions by DJ throughout the event
• One 5’ x 3.5’ Barricade Banner displayed at the event
• Logo inclusion in printed event map noting sponsor location
Budweiser Build-A-Bar Sponsorship Investment
$4,000 ($42,450 value)
Waterford Lakes Town Center to provide set up, beverages and bartenders
(Proceeds from sale of alcoholic beverages to be donated to local charity)

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PROPERTY MAP

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CONTACT INFORMATION
JAMIE FRASER
Director of Marketing & Business Development
WP GLIMCHER
Waterford Lakes Town Center
413 N. Alafaya Trail
Orlando, FL 32828
Phone 407.737.2866
Fax 407.737.7283
jamie.fraser@wpglimcher.com
wpglimcher.com