Capstone Pratt Institute Design Management
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Enabling sustainable shipping practices in e-commerce
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Capstone Pratt Institute Design Management
- 1. Fernanda Galmez Olga Solano Deidre Washington Viktoriya Yen Larissa Yoshiura
- 2. DREAM TEAMGraphic Designer Industrial Designer Experiential Curator Business Manager Marketing Profesional WHO WE ARE FERNANDA GALMEZ OLGA SOLANO DEIDRE WASHINGTON VIKTORIYA YEN LARISSA YOSHIURA
- 3. AGENDA DISCOVER Problem Statement Meet Julia and Chris Existing Solution DEFINE Opportunity DESIGN The Rise of an Idea DELIVER Investment and ROI Implementation Plan WHAT YOU WILL FIND
- 4. video
- 5. MEET OUR TARGET TARGET DISCOVER PASSIONATES MAINSTREAMERS
- 6. JULIA ORDWAY DEFINE 32 years old / Single / Post - Graduated / Designer at Digital Agency in NYC / HHI $80K DISCOVER
- 8. JULIA ORDWAY RECYCLING BEHAVIORS RECYCLES WHEN IT IS EASY AWARE THERE IS A PROBLEM INFLUENCED BY PEER PRESSURE JULIA ORDWAY DISCOVER SHOPPING BEHAVIORS Hulu Netflix Spotify UBER SPEED VARIETY QUALITY SHOPPING WITH HAPPINESS SHOPPING NEW THINGS SAVES TIME
- 9. CHRIS HARVEY DEFINE 45 years old / Married / PhD / Political Scientist at UN NYC / HHI $ 150K DISCOVER
- 16. POTENTIALPOTENTIAL There is a need to reduce shipping package waste DEFINE OPPORTUNITY
- 17. POTENTIALOPPORTUNITY People are looking for sustainable alternatives and governments are demanding change There is a need to reduce shipping package waste DEFINE
- 18. POTENTIALOPPORTUNITY There is a need to reduce shipping package waste People are looking for sustainable alternatives and governments are demanding change Closed Loop shipping package DEFINE
- 19. POTENTIAL OPPORTUNITY CURRENT E-COMMERCE MARKETPLACE No Offers In Intersections Of Interest For Our Target Primary Target Secondary Target convenience impact social status quality BOTH DEFINE
- 20. THE RISE OF AN IDEA 5 LADIES & 1 IDEA DESIGN
- 21. THE RISE OF AN IDEA 5 LADIES & 1 IDEA DESIGN
- 22. DESIGN
- 27. VOLDE B2B FAIR TRADE / ORGANIC PRODUCTS / CLOSED LOOP DESIGN
- 28. VOLDE B2B FAIR TRADE / ORGANIC PRODUCTS / CLOSED LOOP brands that are aligned with our concept DESIGN
- 29. VOLDE B2B 1. Sign a contract 3. Delivery of Repack 2. Programers API coding 4. Set of tests and pilots 6. Customer places order 7. Retailers fulfill the order/s 8. Return the packages9. Amount of sales (2% fee) 5. Launch of the Website DESIGN
- 32. VOLDE B2C $59.99 $6.99 25% Annual Fee Monthly Fee Less expensive than the traditional e-commerce marketplaces DESIGN
- 34. VOLDE B2C 1. Register online 3. Selection of sustainable brands 2. Annual Fee Monthly Fee 4. Check out 5. Retailers pack with Repack 6. Product delivered7. The product is unpacked 8. Fold and mail the package 9. Receives a “thank you”email DESIGN
- 35. VOLDE INVESTMENT AND ROI Initial Investment: $1.2 million marketing technology DELIVER
- 36. VOLDE INVESTMENT AND ROI Initial Investment: $1.2 million ROI Year 3 DELIVER
- 38. CO2 EMISSIONS IMPACT Approximate -27% CO2 Reduced use of materials DELIVER EPA WARM, 2013
- 39. COMMERCIAL
- 40. THANK YOU!