2. Apple Store - Did you know?
Apple stores have no signage or naming?
Just one internationally recognised symbol
Less than 50% of customers make a purchase
3. Apple Store - What does this imply?
More exclusive club, if you don’t know what the
symbol means you shouldn’t be here
Global recognition of symbol regardless of language
People may be making purchases of apple
components through internet forwarding companies
or other non official routes.
4. Apple Store - Opportunities
Drop even more of the language specific elements of
apple advertising like product names. Just brand
them all by symbols.
Provide in house financing and lay-buy to encourage
impulse buying.
5. Moochi - Did you know
Moochi is an ice cream outlet that uses an open front
of store to encourage people to enter and provide
more room for its marketing material
When groups of more than 2 people enter the store it
is unlikely for every member of the group to
purchase something.
6. Moochi - What does this imply?
Many customers
Not all converted into sales
7. Moochi - Opportunities
A “get a 3rd for half price” or some other bonus for
buying in groups would help improve conversion
rates for groups of 3 or more people that enter the
store.
8. Breadtop - Did you know?
Uses glass containers to display
its fresh pastry outside the shop
Doors are generally open
Staff are fluent in at least two
languages
Staff have a very high rate of
purchase > 90%
