2nd powerpoint slids

1. Violin English School
Kyle McCormick

2. The Problem
•
Taiwanese pre-school and elementary school
students need a fun, unique way to enhance their
learning experience and environment for English
speaking cram schools offered in Taiwan. My
Violin/English school will offer them an alternative way
to learn English, through learning the Violin. The more
senses you get involved in a learning process, the more
one is to retain in the end, and playing a string
instrument like the Violin, strengthens your
reading, writing, and opens your mind to unlimited
potential and adventure.

3. The Problem Cnt.
• I have seen the stress filled nights and ever so long days of
the average Taiwanese student. Every day besides Sunday
is all about learning; math, social studies, history, and
English (especially English) is crammed down their throats
so they can keep up with, and stay ahead of, intellectual
competition throughout the world. What they tend to lose
out on is a more well rounded learning experience, where
classroom learning is fun, filled with music, good feelings
and an atmosphere where students look forward to going.
Creating an English teaching cram school that teaches
English through teaching the Violin creates a new
classroom experience, offereing Taiwanese parents a place
to enroll their childeren where they can learn a string
instrument and the English language all in one.

5. Company Name: Violish
Kyle McCormick
• Mission- Establish new way to learn English
• Vision- Introduce a successful concept
• Values-
Responsibility, Integrity, Passion, Leadership
• Strategy- Relaxed, Fun and teamwork
environment

6. Industry Analysis
• The English teaching Industry in which I will be
entering is extremely popular with the majority
of Taiwanese Families.
• 80% of elementary students attend cram schools
• English is very important to the Taiwanese people
knowing that it is essential for the international
business world.
• Music is also important in their culture and highly
valued.

7. Target Market
• Elementary school students
• The younger children of Taiwan, are the people
who need to be offered an alternative learning
technique.
• This way, I can attract and retain committed and
interested students for a longer time
• High school students are too busy studying for
college to participate in the program I plan on
creating

8. Competition
• Competing Schools ;Strengthsand Weakness
• 1. Hess-
– Large with many franchised locations
– Curriculum and too many teachers
• 2. Giraffe
– Popular (strength)
– Curriculum (weakness)
• 3. Joy
– Large (strength)
– Curriculum (weakness)
• 4. Sesame Street
– Very Popular (strength)
– Dying down (weakness)
•

9. SWOT
• Strength- My Violin/English school will stand out amongst the large chain, and
small privately owned English schools, because of the uniqueness and genuine
love of music and language that will eminent from me and my staff. Students will
learn a string instrument, as well as real, American English, from an American,
born and raised, and study out of a book written by an American author.
• Weakness- We will be small and new, so our presence will not be well advertised,
by being small is not always a bad problem to have.
• Opportunities- I feel that I have the opportunity to truly change the idea of cram
school, and formulate a new, much more enjoyable and effective way to teach
English. I will make a name for myself, and establish a credible school that
provides people the opportunity to try something different.
• Threats- I think there are few threats towards my Cram school and me. There is
always the threat of failure, or getting a bad or negative review from parents or
students, but my objective would be to have fun and I’m pretty good at doing so. I
know my students will get something out of the classes I teach and I can’t wait to
give them an opportunity to learn.