For more on this presentation and to view a video featuring the highlights of the 2011 Healthy Living Bloggers Survey, visit http://katywidrick.com and http://jessruns.com.
5. Healthy Living Blogger Survey
62 Questions
Basic Stats, Blogging History and Future, Income,
etc.
394 Responses
See Where You Fit In...and Where You Can Stand
Out!
6. WHAT IS
A BRAND?
You don't BRAND yourself once and
call it done – you refine, revamp and
return to your brand with every post.
Think “if this were the day that The
New York Times/Oprah Winfrey/my
grandmother saw my blog, would it
fulfill my mission statement?”
9. STOP
DO A BLOG ASSESSMENT
Is the design clean and easy to understand?
10. STOP
DO A BLOG ASSESSMENT
Is the design clean and easy to understand?
Is it easy to navigate?
11. STOP
DO A BLOG ASSESSMENT
Is the design clean and easy to understand?
Is it easy to navigate?
Would the average person understand your blog’s name, tagline
and what’s in your navigation bar?
12. STOP
DO A BLOG ASSESSMENT
Is the design clean and easy to understand?
Is it easy to navigate?
Would the average person understand your blog’s name, tagline
and what’s in your navigation bar?
Would people recognize your blog just by looking at it, without
knowing the URL?
16. ACTION ITEMS
Start with a mission statement
What’s your blog all about?
Long and short version
17. ACTION ITEMS
Start with a mission statement
What’s your blog all about?
Long and short version
18. ACTION ITEMS
Start with a mission statement
What’s your blog all about?
Long and short version
Add a clear About page
Mission statement should be clear on this page
Include a current photo
19. ACTION ITEMS
Start with a mission statement
What’s your blog all about?
Long and short version
Add a clear About page
Mission statement should be clear on this page
Include a current photo
20. ACTION ITEMS
Start with a mission statement
What’s your blog all about?
Long and short version
Add a clear About page
Mission statement should be clear on this page
Include a current photo
Make it easy for people to contact you
Include email address and Twitter handle on a Contact Page
24. ACTION ITEMS
Use categories to illustrate blog’s mission
Breaking content into groups makes it easy for readers to know
exactly what they’re getting from your blog
25. ACTION ITEMS
Use categories to illustrate blog’s mission
Breaking content into groups makes it easy for readers to know
exactly what they’re getting from your blog
Examples: Recipes, Workouts, Photography, etc.
29. OFFER OPTIONS!
RSS feeds for individual
categories, authors, tags, etc.
Options:
http://example.com/category/
categoryname/feed
30. OFFER OPTIONS!
RSS feeds for individual
categories, authors, tags, etc.
Options:
http://example.com/category/
categoryname/feed
http://example.com/author/
authorname/feed/
31. OFFER OPTIONS!
RSS feeds for individual
categories, authors, tags, etc.
Options:
http://example.com/category/
categoryname/feed
http://example.com/author/
authorname/feed/
Burn separate feeds in Feedburner
32. OFFER OPTIONS!
RSS feeds for individual
categories, authors, tags, etc.
Options:
http://example.com/category/
categoryname/feed
http://example.com/author/
authorname/feed/
Burn separate feeds in Feedburner
Consider a plugin or custom
graphics
34. WHAT’S IN A NAME?
Are you happy with your blog
name? URL?
35. WHAT’S IN A NAME?
Are you happy with your blog
name? URL?
Change is OK!
36. WHAT’S IN A NAME?
Are you happy with your blog
name? URL?
Change is OK!
Grab your name(s) across
social networks: NameChk, User
Name Check and Know Em
37. WHAT’S IN A NAME?
Are you happy with your blog
name? URL?
Change is OK!
Grab your name(s) across
social networks: NameChk, User
Name Check and Know Em
Do you own your own domain?
38. WHAT’S IN A NAME?
Are you happy with your blog
name? URL?
Change is OK!
Grab your name(s) across
social networks: NameChk, User
Name Check and Know Em
Do you own your own domain?
Self host?
39. WHAT’S IN A NAME?
Are you happy with your blog
name? URL?
Change is OK!
Grab your name(s) across
social networks: NameChk, User
Name Check and Know Em
Do you own your own domain?
Self host?
The good...and the bad
43. What They Did Right
Weren’t Afraid to Stand Out or Be Laughed At
Identifiable -- You Know Their Names!
Had the Potential to Go Viral
Made You Want to Go Back for More
Gave You a Reason to Share With Friends
46. BLOGGING RESUME/MEDIA KIT
Public or private
Remember your credentials, set goals and inspire confidence in
readers, journalists, advertisers and more
47. BLOGGING RESUME/MEDIA KIT
Public or private
Remember your credentials, set goals and inspire confidence in
readers, journalists, advertisers and more
Key points:
48. BLOGGING RESUME/MEDIA KIT
Public or private
Remember your credentials, set goals and inspire confidence in
readers, journalists, advertisers and more
Key points:
Years in business Areas of expertise Press Coverage
Testimonials Statistics/Ad Rates Contact Information
49. EXAMPLES
Templates:
http://www.mombloggersclub.com/page/
media-kit-template-for-mom
http://www.scribd.com/doc/12759264/
Media-Kit-Template
Word Processing Software
Pages (Mac)
Power Point
54. COLLABORATE
Guest blogging:
Reach out to bloggers that cover your topic and offer to write a post
for them
Be very specific about what you plan to write about and why it would
benefit the other blogger’s community
55. COLLABORATE
Guest blogging:
Reach out to bloggers that cover your topic and offer to write a post
for them
Be very specific about what you plan to write about and why it would
benefit the other blogger’s community
Don’t blast the same email to several bloggers; make sure you know
what the blogger you’re pitching covers, and write your email
accordingly
58. COLLABORATE
Moderate a live chat:
Find a chat around your area of interest and offer to moderate
(#fitblog is a great option!)
59. COLLABORATE
Moderate a live chat:
Find a chat around your area of interest and offer to moderate
(#fitblog is a great option!)
It will be up to you to ask the questions, guide the chat and keep
conversation flowing
60. COLLABORATE
Moderate a live chat:
Find a chat around your area of interest and offer to moderate
(#fitblog is a great option!)
It will be up to you to ask the questions, guide the chat and keep
conversation flowing
It’s a good way to get your name known within a community
64. COLLABORATE
Work with reporters:
Offer to be a source to reporters working on stories about your blog
topic
HARO is a great free way to find reporters who are looking for
sources (http://helpareporter.com/)
65. COLLABORATE
Work with reporters:
Offer to be a source to reporters working on stories about your blog
topic
HARO is a great free way to find reporters who are looking for
sources (http://helpareporter.com/)
ProfNet is a pay service similar to HARO; new ProfNet Connect lets
experts set up free profiles that reporters can search to find experts
in specific areas (http://profnet.com)
68. BLOGGING BUDDIES
Reach out for commenting, sharing, etc.
Buddies support, spread the word and help you find new readers
69. BLOGGING BUDDIES
Reach out for commenting, sharing, etc.
Buddies support, spread the word and help you find new readers
Make sure you have a site that will be sticky!
70. BLOGGING BUDDIES
Reach out for commenting, sharing, etc.
Buddies support, spread the word and help you find new readers
Make sure you have a site that will be sticky!
Google Groups, Facebook Groups, Email Chains
74. QUANTITATE
Know who is reading/subscribing and what they do when they’re
there
Analytics (Wordpress/Blogger stats, Google Analytics, Feedburner,
etc.)
75. QUANTITATE
Know who is reading/subscribing and what they do when they’re
there
Analytics (Wordpress/Blogger stats, Google Analytics, Feedburner,
etc.)
Once you figure out what gets people to visit, comment, etc., you
can customize your posts, schedule, etc.!
78. QUANTITATE
Set up a regular blogging schedule
Your readers will come to know when to expect your posts
79. QUANTITATE
Set up a regular blogging schedule
Your readers will come to know when to expect your posts
If you write on different topics, you can designate certain days for each
80. QUANTITATE
Set up a regular blogging schedule
Your readers will come to know when to expect your posts
If you write on different topics, you can designate certain days for each
Having a schedule will keep you organized
81. QUANTITATE
Set up a regular blogging schedule
Your readers will come to know when to expect your posts
If you write on different topics, you can designate certain days for each
Having a schedule will keep you organized
Use Google Calendar -- it can send you reminders with topics and any
notes
82. QUANTITATE
Set up a regular blogging schedule
Your readers will come to know when to expect your posts
If you write on different topics, you can designate certain days for each
Having a schedule will keep you organized
Use Google Calendar -- it can send you reminders with topics and any
notes
Schedule can be flexible
85. QUANTITATE
Calls to action:
If you want your readers to do something, make it clear what they need to
do and how to do it
86. QUANTITATE
Calls to action:
If you want your readers to do something, make it clear what they need to
do and how to do it
If you’re looking for feedback/advice, end your post with a question for
people to comment
87. QUANTITATE
Calls to action:
If you want your readers to do something, make it clear what they need to
do and how to do it
If you’re looking for feedback/advice, end your post with a question for
people to comment
If you’re trying to get more people to subscribe to your emails or follow you
on Twitter, ask them to do it
88. QUANTITATE
Calls to action:
If you want your readers to do something, make it clear what they need to
do and how to do it
If you’re looking for feedback/advice, end your post with a question for
people to comment
If you’re trying to get more people to subscribe to your emails or follow you
on Twitter, ask them to do it
Use action words like “Subscribe here” “Follow me” “Friend me” “Leave a
comment”
98. LISTEN
Respond to comments:
Use a comment plugin that lets
you respond by email
Have your comments emailed
to you so you can monitor them
and respond quickly and easily
99. LISTEN
Respond to comments:
Use a comment plugin that lets
you respond by email
Have your comments emailed
to you so you can monitor them
and respond quickly and easily
100. LISTEN
Respond to comments:
Use a comment plugin that lets
you respond by email
Have your comments emailed
to you so you can monitor them
and respond quickly and easily
Disqus, Intense Debate,
CommentLuv and WordPress
plugins are all options
107. MANAGE EFFICIENTLY
Publish in more than one place:
Write your content once, publish in lots of places
Do you have your posts publish to Twitter, Facebook, other social
networks?
108. MANAGE EFFICIENTLY
Publish in more than one place:
Write your content once, publish in lots of places
Do you have your posts publish to Twitter, Facebook, other social
networks?
Life span on Twitter: < 1 hour
Tweetwhen.com
109. MANAGE EFFICIENTLY
Publish in more than one place:
Write your content once, publish in lots of places
Do you have your posts publish to Twitter, Facebook, other social
networks?
Life span on Twitter: < 1 hour
Tweetwhen.com
Visibility on Facebook: < 1%
110. MANAGE EFFICIENTLY
Publish in more than one place:
Write your content once, publish in lots of places
Do you have your posts publish to Twitter, Facebook, other social
networks?
Life span on Twitter: < 1 hour
Tweetwhen.com
Visibility on Facebook: < 1%
Do your posts go out in an email to subscribers?
114. MANAGE EFFICIENTLY
Facebook page for your blog:
You need to do more than just re-post your blog posts
Make it interactive; Ask questions, let your fans vote on your next workout or
recipe, get them involved
115. MANAGE EFFICIENTLY
Facebook page for your blog:
You need to do more than just re-post your blog posts
Make it interactive; Ask questions, let your fans vote on your next workout or
recipe, get them involved
Share photos; You can only publish so many photos in one post -- share extra on FB
116. MANAGE EFFICIENTLY
Facebook page for your blog:
You need to do more than just re-post your blog posts
Make it interactive; Ask questions, let your fans vote on your next workout or
recipe, get them involved
Share photos; You can only publish so many photos in one post -- share extra on FB
Video outtakes; Share the polished version on your blog, share outtakes, bloopers
or just short clips on FB
117. MANAGE EFFICIENTLY
Facebook page for your blog:
You need to do more than just re-post your blog posts
Make it interactive; Ask questions, let your fans vote on your next workout or
recipe, get them involved
Share photos; You can only publish so many photos in one post -- share extra on FB
Video outtakes; Share the polished version on your blog, share outtakes, bloopers
or just short clips on FB
Most important; Make it a rich experience, more than what people would get
on your blog.
119. WHEN TO PUBLISH
Specific time of day you publish matters less
than publishing on a consistent schedule
120. WHEN TO PUBLISH
Specific time of day you publish matters less
than publishing on a consistent schedule
Pick mornings, afternoons, evenings
and stick with it so your readers know
when to expect your posts
121. WHEN TO PUBLISH
Specific time of day you publish matters less
than publishing on a consistent schedule
Pick mornings, afternoons, evenings
and stick with it so your readers know
when to expect your posts
122. WHEN TO PUBLISH
Specific time of day you publish matters less
than publishing on a consistent schedule
Pick mornings, afternoons, evenings
and stick with it so your readers know
when to expect your posts
In general, publishing early is good
123. WHEN TO PUBLISH
Specific time of day you publish matters less
than publishing on a consistent schedule
Pick mornings, afternoons, evenings
and stick with it so your readers know
when to expect your posts
In general, publishing early is good
People tend to read blogs in the
morning before their day starts
124. WHEN TO PUBLISH
Specific time of day you publish matters less
than publishing on a consistent schedule
Pick mornings, afternoons, evenings
and stick with it so your readers know
when to expect your posts
In general, publishing early is good
People tend to read blogs in the
morning before their day starts
125. WHEN TO PUBLISH
Specific time of day you publish matters less
than publishing on a consistent schedule
Pick mornings, afternoons, evenings
and stick with it so your readers know
when to expect your posts
In general, publishing early is good
People tend to read blogs in the
morning before their day starts
Tues., Wed., and Fri. are most popular days
126. WHEN TO PUBLISH
Specific time of day you publish matters less
than publishing on a consistent schedule
Pick mornings, afternoons, evenings
and stick with it so your readers know
when to expect your posts
In general, publishing early is good
People tend to read blogs in the
morning before their day starts
Tues., Wed., and Fri. are most popular days
127. WHEN TO PUBLISH
Specific time of day you publish matters less
than publishing on a consistent schedule
Pick mornings, afternoons, evenings
and stick with it so your readers know
when to expect your posts
In general, publishing early is good
People tend to read blogs in the
morning before their day starts
Tues., Wed., and Fri. are most popular days
Tweet your links multiple times for most
effect
135. MANAGE EXPECTATIONS
You have a good blog!
But you can always improve something
Pick one or two small changes to start with so you aren’t overwhelmed
136. MANAGE EXPECTATIONS
You have a good blog!
But you can always improve something
Pick one or two small changes to start with so you aren’t overwhelmed
137. MANAGE EXPECTATIONS
You have a good blog!
But you can always improve something
Pick one or two small changes to start with so you aren’t overwhelmed
Monitor those changes to see how they impact your numbers
138. MANAGE EXPECTATIONS
You have a good blog!
But you can always improve something
Pick one or two small changes to start with so you aren’t overwhelmed
Monitor those changes to see how they impact your numbers
139. MANAGE EXPECTATIONS
You have a good blog!
But you can always improve something
Pick one or two small changes to start with so you aren’t overwhelmed
Monitor those changes to see how they impact your numbers
Understand it will take time for you to see big changes in readership,
comments or subscribers
142. THE BAD WITH THE GOOD
No Press is Bad Press?
Bad comments/press:
143. THE BAD WITH THE GOOD
No Press is Bad Press?
Bad comments/press:
React quickly,
transparently and
definitively; Provide *all*
sides and provide a place
for safe discussion
144. THE BAD WITH THE GOOD
No Press is Bad Press?
Bad comments/press:
React quickly,
transparently and
definitively; Provide *all*
sides and provide a place
for safe discussion
Have a basic crisis
management plan at the ready
145. THE END
Katy Widrick Jess Milcetich
katywidrick.com jessruns.com
@kwidrick @jessmilcetich
146. Credits
Downloads made possible by:
Music: “Born This Way” by Lady Gaga (available on iTunes)
“Ice Ice Baby” by Vanilla Ice (available on iTunes)
Photos: 123rf.com
Makeover Blog Examples:
http://theconcreterunner.com/
http://ahealthyjd.com/
(courtesy http://bloggenie.ca)