The cost of app unresponsiveness is real. Google and Amazon have found that app unresponsiveness has led to decreased revenue and reputation damage. Learn how app performance impacts return on investment and how a mobile delivery network can help you thrill your mobile app users.

1. Making the Business Case
How App Performance Impacts ROI

2. Users expectations
are getting shorter and
shorter, and the mobile
infrastructure is not built
for that kind of speed.
Tom Leighton, CEO
Akamai

3. The cost of app unresponsiveness is real

4. Google found that a 500 millisecond slowdown led to a 20%
decrease in ad revenue.

5. Amazon reported that a 100
millisecond slowdown — one
tenth of a second — can mean
a 1% decrease in revenue.
1%1/10
DECREASE
REVENUE
SECOND
SLOWDOWN
=

6. Just two years later, studies revealed that introducing a mere
500-millisecond network delay increases user frustration by
25%.

8. Protect your company’s reputation

9. If an app is slow to load, it will often prompt users to delete the
app.

10. 84% of users will abandon an app if it fails more than twice.

11. As a result, 20% of apps are used once and then abandoned.

13. When users delete your app, it costs you money.

15. Slow apps also lead to negative online reviews, which can
prevent new users from downloading your app.

17. ©2014 Kwicr. All rights reserved.
To solve the problems associated slow mobile apps we need
a new category of service — one that provides users with the
content they want, when and where they want it — even in
traditionally tricky venues like sports arenas or train stations.
To learn more about how a Mobile Delivery Network can help
you thrill your users, visit:
www.kwicr.com
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