1. What forces drive human
The biggest force is SECURITY (2 bottom layers)

2. From pre-history to modern
• We seek for our own safety by keep building
things around us:
– Social structure
– Materials
SELF

3. We still feel unsafe
• Modern society problem: we build everything
around us, but still feel unsafe
• Reason: the more we reach out, the more we
collide with others.

4. Example of MMA
• MMA
– We think that we’re safe if we can fight
– We go to fight club and learn fight techniques by fighting
each other
– Your body built up, and so as your opponent’s
– You end up much MORE injured that you gain in health.
– You end up watching professional bloody fight to satisfy
your WRATH.
– Look at professional MMA fighter. They supposed to have a
good life with a good health, not other wise.
– So the driven motive is true, but the approach is WRONG.

5. The origin of MMA
• It all started with this guy
– Everybody wants to be Bruce Lee
– It’s 1/billion chance
• Born that way
• Willing to fight and be fought
• Practice 8 hours/day
– But what if I said there is a easy method for every
ordinary people to be 20% of Bruce?
• Have an intellectual job
• Never fight, but ready to defend
• Easy to do (in terms of time, money)

6. Kung Fu Forms!

7. Problem
• Difficult to find the right master (1/billion of
the chance). Get the wrong one -> failed.
• The master has to be there everyday to teach
you how to fight by not fighting.
• But legends are true! (1 man can fight 100
enemies and he is not a regular fighter)
Easy to find a
“fight club”

8. The time is right
• Kinect is mature.
• Gather the best training
• Cheap
• Be there every time every place to practice
• Learn to fight without fighting

9. New generation
Not everyone wants to fight but everyone wants
to be strong.

10. The Best Sport
• Kung Fu has another name: Chinese Sport.
• Market is huge
– Every kids wants to practice.
– Millions of adults from Africa, India, Russia, USA want to practice
• It’s the best sport:
• Practice 10minutes/day, no equipment, no special setup, no opponent (cheap)
• Can keep doing that even when 70s
• No direct competition
• Practice every part of the body
• Very good defensive skill
• Useful when you travel – can be practiced on the way.
• The market for martial training (fee only) is 1.2billion/year
– Can be bigger

11. 7 Sins
• Reid Hoffman:
– Facebook: Ego
– Zynga: Sloth
– LinkedIn: Greed
Kungly: WRATH
Let’s people express their anger in a non-violent
form.

12. Development
• 6 months to the market, 34.800USD

13. Sales
• As bundle: 200USD w/ Kinect on Amazon,
eBay.
• As download: free from website.
• Add on / in app purchase for new/advanced
contents: 5USD/piece.

14. We are actively looking for
Cooperation
contact@kungly.com