The document outlines various outdoor and in-store advertising strategies to promote an interactive experience called "Interactive" located at Oasis Center. These strategies include placing cutouts of aliens on the Oasis Center roof and in pots to look like they are coming from a crashed UFO. It also proposes branding flags, buses, cabs, and other vehicles. In-store strategies involve branding within Oasis Centre to drive customers to Interactive. Radio advertisements would promote summer discounts for Interactive in the first two weeks of summer break.