2. ο The conventions of a music
video of Rock or Metal genre are
the following;
ο Most likely be a live performance
rather than a narrative
ο High contrast, so a lot of lighting
ο The band members wearing dark
clothing
ο Band members having piercings
or tattoos
ο Editing pace depending on the
pace of the song, although most
likely fast because Rock songs
tend to be quite upbeat
3. ο Most likely to be a
Narrative to tell the story
of the song, so many
links between the lyrics
and the visuals
ο The artist always present
so there is also a lot of lip
synching
ο Appeals to the younger
audience as there is a lot
of dancing and is very
light-hearted
4. ο Often very dark
ο Both, performance as
well as Narrative
ο Artist not always present
ο Often filmed in black and
white
ο Sometimes filmed as a
piece of art to make it
look very nice and clever
with other meanings
(intertextual context)
5. ο Artist almost always
present, so lip synching is
also very frequent
ο Fast-paced editing
ο A βfunβ music video with
bright colours which
appeals to younger audience
ο The song is likely to be
modern and therefore the
artists clothing would be
also bright and modern
6. ο Mixture between
performance and
narrative
ο Mainly edited quickly to
the beat
ο Often filmed in retro
colours, for example
Calvin Harris in the
bottom right picture
