2. ABOUT NORTHEND
● LARGEST TARGET GROUP: 23-35
● WORKING CLASS (MIDDLE INCOME TO
AFFLUENT)
● JOB HOLDERS. ENTREPRENEURS.
FREELANCERS.
● HIP. URBAN
● VISITS 2-4 TIMES A WEEK
● CASUAL VISIT
● FOR WORK
● FOR A DATE
● HANGOUT WITH FRIENDS
● ARRANGED MARRIAGE MEETINGS
● BUSINESS MEETING
DEMOGRAPHIC
PSYCHOGRAPHIC
BEHAVIOR