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Golf1
1.
すばらしい案を考えてもらう 宣伝もしてもらう
2.
• 今回のコトナスの募集とは別に、 ゴルフ場に足を運びたくなるような案を募集す る。
• →結果の判定はfacebookの“いいね”の数と する。 • 一番多く“いいね”を集めた人を優勝とし、賞 金を用意する。
3.
• どんないいことがあるか •
→“いいね”を集めるために、企画者たちは、 口コミやネット、SNSを駆使して企画案を広め る。
4.
• →その結果、 – ゴルフ場へ行くことのメリットが広まったり
– ゴルフに対する関心が高まったり – 案がおもしろければ、注目され、その案の企画の 宣伝にもなる
5.
• また、 •
優勝者の案は必ずしも採用する必要はない し、 • 票の少なかった案を採用することも可能。 • 最悪、ありきたりの案しか出てこなかったとし ても、宣伝効果は失われない。
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