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Natural or Nothing: Why you should stop using a synthetic hair colour TODAY

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A presentation by the folks at Krya on how you can use natural herbs to safely colour and maintain your hair, and just why synthetic hair colours are so harmful to hair.

Published in: Health & Medicine
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Natural or Nothing: Why you should stop using a synthetic hair colour TODAY

  1. 1. Natural or Nothing : why you should stop using chemical hair colours today From the tree hugging folks at krya
  2. 2. Let’s face it, We (human beings) LOVE Colour krya : authentic ayurvedic skin and hair care
  3. 3. We love playing with colour krya : authentic ayurvedic skin and hair care
  4. 4. We love eating colourful foods krya : authentic ayurvedic skin and hair care
  5. 5. We love drinking colourful drinks krya : authentic ayurvedic skin and hair care
  6. 6. And We LOVE Colouring our Hair krya : authentic ayurvedic skin and hair care
  7. 7. BUT..... krya : authentic ayurvedic skin and hair care
  8. 8. We are going to spend the next few minutes sharing our research with you krya : authentic ayurvedic skin and hair care
  9. 9. And tell you exactly why a synthetic colour is HORRIBLE for you krya : authentic ayurvedic skin and hair care
  10. 10. And HORRIBLE for your Hair ! krya : authentic ayurvedic skin and hair care
  11. 11. And why you should choose the krya natural hair colour instead krya : authentic ayurvedic skin and hair care
  12. 12. All About your hair krya : authentic ayurvedic skin and hair care
  13. 13. Human hair is made up of the following parts krya : authentic ayurvedic skin and hair care
  14. 14. The outer part of the hair which gives hair its gloss, shine and smoothness is made up of layered cuticles krya : authentic ayurvedic skin and hair care Layered cuticles give hair gloss, shine and smoothness
  15. 15. The cuticles are arranged like the scales of a fish . These overlapping scales protect the hair cortex, distribute protective oils through the hair krya : authentic ayurvedic skin and hair care Overlapping scale pattern
  16. 16. When the cuticles are in good heath, the hair is naturally strong, smooth, glossy and can grow to a longer length without breaking krya : authentic ayurvedic skin and hair care Natural gloss due to intact cuticle structure and presence of right quantity of natural sebum
  17. 17. Keratin (the protein hair is made of) has a special bond called the di-sulphide bond which gives it its natural texture and strength krya : authentic ayurvedic skin and hair care
  18. 18. krya : authentic ayurvedic skin and hair care Keratin (the protein that makes up hair) is strong because of the disulphide bond. This gives hair its strength and elasticity and allows you to plait it, braid it and style it without breaking it
  19. 19. krya : authentic ayurvedic skin and hair care Healthy hair will not break if you pull it, brush it, twist it, comb it, tie it up, or wash it. That is because of the di-sulphide bond
  20. 20. Healthy hair is strong enough to withstand “hammer force”. This means that using a hammer with force on hair will not break it ! krya : authentic ayurvedic skin and hair care
  21. 21. Strong healthy hair is weakened by aggressive synthetic colours . krya : authentic ayurvedic skin and hair care
  22. 22. The way a chemical colour deposits on hair itself causes damage krya : authentic ayurvedic skin and hair care
  23. 23. To make a colour “permanent”, the synthetic colour has to be injected into the shaft of your hair. krya : authentic ayurvedic skin and hair care
  24. 24. To enter the hair shaft, the chemical colour firsts forcibly lifts up the hair cuticle and keeps it there for the 30 – 45 minutes it takes to complete the hair colouring process krya : authentic ayurvedic skin and hair care Ouch! Forceful pulling of cuticles to allow the chemical colour to enter hair shaft
  25. 25. After the colouring, the cuticle is allowed to go back to its normal state. If you do this frequently, this severely damages the cuticle krya : authentic ayurvedic skin and hair care
  26. 26. To get an even colour on your hair, your hair is first bleached and turned white to give a chemical hair colour an even canvas to work on krya : authentic ayurvedic skin and hair care
  27. 27. This forcible cuticle lifting + hair bleaching makes hair unhealthy, dry and straw like krya : authentic ayurvedic skin and hair care
  28. 28. Repeated synthetic colouring leads to gaps in the cuticles of your hair and fraying of the hair fibres like this krya : authentic ayurvedic skin and hair care Damaged frayed hair fibres Cuticles and scales misaligned, standing in odd positions Hair centre shaft left unprotected because of damaged cuticles
  29. 29. These gaps will make hair look dull, feel rough and break at the places where there is damage krya : authentic ayurvedic skin and hair care Hair literally hanging on by a thread – rough, unaligned, broken, coarse and weak
  30. 30. Persistent colouring makes hair unable to further absorb synthetic colour as the cuticle can no longer be lifted and set back properly krya : authentic ayurvedic skin and hair care
  31. 31. As frequent hair colouring damages the cuticles, the hair is no longer able to allow colour application krya : authentic ayurvedic skin and hair care
  32. 32. At this stage, your salon stylist will tell you that your hair is too damaged for hair colour and tell you to go for deep conditioning / hair spa / keratin treatment krya : authentic ayurvedic skin and hair care
  33. 33. So how do natural colours work? krya : authentic ayurvedic skin and hair care
  34. 34. The use of plants to dye hair, skin and textiles is an ancient practice krya : authentic ayurvedic skin and hair care
  35. 35. Henna was commonly used in ancient Egypt to colour and condition hair krya : authentic ayurvedic skin and hair care
  36. 36. Ancient India used a wide variety of plant, mineral and animal based dyes to colour hair, skin and textiles krya : authentic ayurvedic skin and hair care
  37. 37. krya : authentic ayurvedic skin and hair care Neeli (Indigofera tinctoria) is an ayurvedic herb and a dye giving plant recognised from atleast 1000 BC in India . It is an anti fungal, and healing herb.
  38. 38. krya : authentic ayurvedic skin and hair care Manjishta (Rubia cordifolia) is an ayurvedic herb and a dye giving plant which was used to dye fabric & possibly hair as early as 3000 BC . It is complexion enhancing, pitta reducing, and moisturises skin and hair.
  39. 39. krya : authentic ayurvedic skin and hair care Henna (Lawsonia inermis) is an ayurvedic herb and a dye giving plant which has been used from ancient times to dye skin and hair. It is pitta reducing, anti fungal and conditioning.
  40. 40. krya : authentic ayurvedic skin and hair care Amla (Phyllanthus emblica) is an ayurvedic herb and a dye giving plant which has a long, rich and hoary history in India. Amla is tridosha balancing, an elixir for health, and a rasayana (rejuvenating & anti aging) for skin and hair.
  41. 41. krya : authentic ayurvedic skin and hair care The krya natural hair colour is a combination of these ancient, safe and powerful hair herbs .
  42. 42. How do natural colours work on your hair? krya : authentic ayurvedic skin and hair care
  43. 43. Unlike synthetic colours, the krya natural hair colour forms a bond with the natural cysteine in the hair cuticle. krya : authentic ayurvedic skin and hair care Colour deposition on hair cuticle
  44. 44. krya : authentic ayurvedic skin and hair care Quick colour deposition, quicker hair damage Synthetic hair colours Slow colour deposition, no hair damage Synthetic colours act fast and damage hair. Natural colours are slower and gentler on hair, and protect it .
  45. 45. krya : authentic ayurvedic skin and hair care Synthetic colours are damaging on skin and scalp, often producing allergic reactions. The krya natural hair colour is safe to work with and you can use your bare hands to apply colour on hair. .
  46. 46. krya : authentic ayurvedic skin and hair care A natural colour gives you a rich, subtle colour with minute shade variations on your hair. The final shade depends upon how your hair works with the colour and is very personal.
  47. 47. krya : authentic ayurvedic skin and hair care Unlike synthetic hair dyes, the krya natural hair colour is made of hair health restoring, renowned ayurvedic herbs.
  48. 48. krya : authentic ayurvedic skin and hair care Transitioning to the krya natural hair colour - watchouts
  49. 49. krya : authentic ayurvedic skin and hair care The krya natural hair colour needs to be used in a particular way. Please follow our instructions for best results. 1.
  50. 50. krya : authentic ayurvedic skin and hair care A natural colour takes a lot more time to transfer compared to a synthetic hair colour. So slow down and enjoy the process. 2.
  51. 51. krya : authentic ayurvedic skin and hair care A natural colour has a narrower colour palette. The colour you achieve will always be linked to your base colour. 3.
  52. 52. krya : authentic ayurvedic skin and hair care If you have been using synthetic colours, excessively shampooing or not oiling your hair, it is likely your cuticular structure is damaged. 4.
  53. 53. krya : authentic ayurvedic skin and hair care If your cuticular structure is damaged, you may need 2 – 3 applications of the krya hair colour to achieve the desired shade 4a.
  54. 54. krya : authentic ayurvedic skin and hair care If your cuticular structure is damaged, please use the krya Damage repair hair system to heal your hair along with the krya hair colour. 4b.
  55. 55. krya : authentic ayurvedic skin and hair care krya natural hair colour – Consumer Feedback received
  56. 56. krya : authentic ayurvedic skin and hair care “Love the subtle shade. Love how my hair feels after” – SD, Gurgaon “Good things are worth waiting for. Thank you for this product “– PS, Chennai “I am your customer for life. I love the Krya Natural Hair colour”– SS, Mumbai “Greys, what greys? Three thumbs up! “– KG, Chennai “I would dread colouring my hair with a synthetic colour because of the severe hairfall. The Krya natural hair colour gave me no hairfall at all!” – AA, Bangalore “My mum suffered severe chemical reactions with synthetic dyes. Really thrilled to be using this safe product” - VP, Ahmedabad
  57. 57. Explore the krya natural hair colour range here: http://bit.ly/kryanaturalhaircolourrange
  58. 58. About krya krya is an independent, young Indian consumer products company founded on the principles of environmental sustainability, and providing safe, toxin free and synthetics-free skin, hair and home care products. All our products are made using organically grown or forest collected grains, lentils, herbs, fruits, vegetables and flowers and cold pressed, organic oils. Read more about us and our work here – www.krya.in

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