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StreetSmart
1. Street
Smart
Concept Proposal for a more streamlined bangalore city transport system
Pallavi Manchi
Kriti Chaudhary
Arjun Gehlot
with,
Michelle Cherian
User Experience Design Srishti School of Art & Design - 2008
3. Street
Smart Overview
StreetSmart, an interactive trip advisor for com-
muters, is a proposed solution to streamline
the traffic in Bangalore City and provide Banga-
loreans with information and options for their
commuting problems. More often than not, due
to insufficient transit information, commuters
are unaware about transport facilities and ser-
vices available in the city and do not know of the
choices available to them. While commuters suf-
fer, the transport authorities too are at the losing
end since they are not able to run their services
at optimum levels. Thus, this service helps both
the involved stake holders – transport authorities
can spread information about their services while
commuters are able to make more informed
decisions, shorten times spent in traffic and
reduce anxiety and stress. This can further have
important implications for congestion relief in
transportation networks and lay the grounds for
better integration of various transport systems in
Bangalore.
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4. Street
Smart Technology Incorporated
StreetSmart is a Flash/Java based program, front
end provided for users on a cell phone that ties
itself to an informative and searchable server
based database & is powered by technology like
GPRS which is more likely to be found on many
cell phones. Real time tracking of cell phones
would be done by routing the incoming calls
through data sent to cell phone towers, triangu-
lating the phone’s position within a few hundred
yards; thus providing a more feasible option than
a GPS device.
StreetSmart can also be synchronized to Google
Calendars to send you SMS alerts of upcoming
events/ reminders, also providing solutions by
searching its database and offering transport
options. Information can also be shared between
people so that new places are being constantly
discovered and new options explored. In this
sense, StreetSmart is a social enabler that en-
courages communication between various people
in the community.
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5. Neha is a college student, originally from Delhi. She stays at a hostel in
Indiranagar and travels to Hosur Road to attend lectures everyday. << >>
One more
semester and then I
can go back home
to Delhi!
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6. Having promised her mother incense sticks and Mysore silk saris before the
break, a day prior to her departure, she ventures out to buy the things. << >>
I’ve heard of
Cauvery Emporium.
That’s where I think I
should go.
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7. She hits MG road by an auto. Unfortunately, the emporium is shut and she
doesn’t know of any other ones. She doesn’t have too much cash to explore. << >>
What now!?
Maybe StreetSmart
can help!
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8. So, she starts up StreetSmart on her phone, to find a solution to her problem.
<< >>
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9. On the home page, she chooses to search for locations.
<< >>
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10. StreetSmart gives Neha an option to search for emporiums in the current
location, or define her area of choice. She also can choose from her tags. << >>
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11. The system gives her a list of emporiums, and she spots a well known
emporium on double road. << >>
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12. She then looks for transport alternatives to get to Double road.
<< >>
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13. The service prioritizes the transport alternatives according to personal
preferences. It also displays additional information in the form of icons. << >>
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14. The service then displays the route taken by the bus, with its details.
<< >>
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15. There is an option for Neha to navigate through the map and tag routes,
places and buses, for later reference. << >>
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16. Neha can also upload maps that she wants, and keep updating her location
during the course of her journey. << >>
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17. Her map is now successfully uploaded.
<< >>
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20. And so, Neha is able to buy the gifts she wanted, at Dakshina. While she was
doing so, her StreetSmart beeps. << >>
Oh! It’s an alert
about that pen I
wanted!
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21. Neha loves stationery and has been wanting to buy a Lamy pen for herself.
She’d set an alert to remind herself to buy it and now, her alert is calling her. << >>
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22. Neha loves stationery and has been wanting to buy a Lamy pen for herself.
She’d set an alert to remind herself to buy it and now, her alert is calling her. << >>
Oh yeah! I Must stop
at William Penn and
pick up my Lamy pen.
StreetSmart can tell me
how to get there.
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23. So, she pulls out her StreetSmart and finds a solution to her problem.
<< >>
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24. StreetSmart does a search according to predefined labels, and displays
details of available stores. << >>
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25. The details of the selected store is displayed.The service also displays
transport options at this point. << >>
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28. Once done, she walked home, thrilled with her purchase. She had finally got
what she had always longed for. << >>
That was great!
Now, I better
start packing.
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29. At home, Neha starts packing for her trip back home. The only thing that’s
worrying her now is the distance to the new airport. << >>
It’s so far and I have
no clue how to get to
the new airport!
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35. Neha breathes a sigh of relief, as she doesn’t have to face another dreaded
auto ride all the way to Hebbal, or an expensive cab ride to get there. << >>
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36. She takes her flight and reaches Delhi with the sandalwood and saris, and
looks forward to her vacation. << >>
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37. Viji is a home maker with a husband working at an IT firm, and enthusiastic
kids. Her hobbies include art, meeting friends, maintaining home, cooking etc. << >>
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38. Her only disadvantage is that she can’t drive and depends on other modes of
transport. Viji doesn’t mind traveling by bus, but cannot manage two kids. << >>
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39. One afternoon, before dropping her children off at dance class, Viji logs onto
the street smart web page and navigates to her inbox. << >>
Hmm... I wonder if
Sanjana has shared
with me the art store
tags i wanted...
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47. Viji heads out and drops off her children at dance class in Rajajinagar. She
gets an Auto and heads to the art store. << >>
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48. On the way she realizes she doesn’t know how to get to the coffee shop.
So she pulls out her phone to try and get help. << >>
Now, how do I get
from the art store
to the coffee shop?
Street Smart will
help.
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50. So, she pulls out her StreetSmart and finds a solution to her problem.
<< >>
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51. Viji chooses the transport option, from the application’s main menu.
<< >>
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52. She does a search from Mount Carmels road to R T Nagar, and chooses the
fastest way to get there. << >>
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53. The service lists the results in this fashion. It suggest Viji to walk, as R T
NAgar is a one way and is a high traffic prone area. << >>
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54. When Viji selects the Walk option, it gives details of the mode of transport,
and displays the route map. She chooses to tag this for later reference. << >>
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56. Viji then chooses to upload the route map, so that she can constantly update
her location during the walk. This will help her walk in the right direction. << >>
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60. She reaches the art store and picks up her art material. Feeling very excited,
she starts walking towards the coffee shop. << >>
Ah! I can finally get
started on my exciting
new art project! I
can’t wait to tell Anita
all about it.
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61. She reaches the coffee shop well in time, and catches up with her friend.
She finishes just in time to pick up the kids. << >>
It’s great
catching up
with you!
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62. She picks the children up, catches an auto from the auto stand she went to
earlier and reaches home to spend some time with her children. << >>
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63. Street
Smart Interaction details
> Scenario 1
Scene 1
Scene 2
Scene 3
> Scenario 2
Website
Scene 1
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64. Street
Smart
Scenario 01
Interaction Scene 01
Note: To navigate through the persona’s interaction, click on
the highlighted button.
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Volvo 368 - Next at 2:45 pm
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74. P
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77. Street
Smart
Scenario 01
Interaction Scene 02
Note: To navigate through the persona’s interaction, click on
the highlighted button.
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78. You have one new
alert message.
View Snooze
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79. Reminder
Buy Lamy Safari
before leaving for
Delhi.
Choose to search here,
Current Bangalore
Location Map
to Home
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80. Search for
label Lamy
Safari?
Confirm Change
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William Penn, Jaynagar
4th Block Ph No: 080-26782492
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William Penn, Jaynagar
4th Block Ph No: 080-26782492
Main Menu
Update Current Location
Upload Map
Exit Tag This
Menu Back
83. rs an
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St ri H
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Your map has
been up-
loaded!
W enn
ill
P
ia
m
William Penn, Jaynagar
4th Block Ph No: 080-26782492
Tag This
Menu Back
84. rs an
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St ri H
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William Penn, Jaynagar
4th Block Ph No: 080-26782492
Main Menu
Update Current Location
Upload Map
Exit Tag This
Menu Back
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Fare - Rs 150
Frequency - 30 Minutes
Duration - 1.5 Hours
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Volvo BIAS No 12 - 24X7 Service
Fare - Rs 150
Frequency - 30 Minutes
Duration - 1.5 Hours
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Volvo BIAS No 12 - 24X7 Service
Fare - Rs 150
Frequency - 30 Minutes
Duration - 1.5 Hours
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Menu Back
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Volvo BIAS No 12 - 24X7 Service
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Duration - 1.5 Hours
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Exit Tag This
Menu Back
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