UK website compliance with the EU Cookie Directive undertaken by Truste.com undertaken in August 2012

1. TRUSTe PRIVACY INDEX
UK COMPLIANCE AND TRACKING EDITION
Tracking Activity and EU Cookie Directive Compliance for Top UK Websites
Companies adopting wide range of compliance solutions – continuing to deploy varying levels of tracking.
High
12%
PROMINENT
COOKIE NOTICE
3% 6% 3%
AND ROBUST
CONTROLS
17% 23%
51%
COMPLIANCE
MINIMAL
COOKIE NOTICE
AND CONTROLS
11%
37%
NO COOKIE
NOTICE OR
CONTROLS
6% 13% 18%
Low
High TRACKING Low
KEY
20% 36% 44%
Figures in bubbles reflect %
of websites from sample of
231 with corresponding
Compliance/Tracker rating.
Colours of bubbles reflect 50+ THIRD-PARTY 25-50 THIRD-PARTY 0-25 THIRD-PARTY
Compliance ratings. COOKIES COOKIES COOKIES
About the Study
TRUSTe, the leading global provider of data privacy management solutions, conducted an in-depth analysis of the efforts
undertaken by UK websites to address the EU Cookie Directive. The analysis was conducted in July/August 2012 on 231 top
consumer sites, including major travel, entertainment, news, consumer electronics, and e-commerce companies. The analysis
was conducted using TRUSTe’s Tracker/Cookie Monitoring Service in conjunction with website usability tests.
NO COOKIE NOTICE/CONTROLS MEDIUM/HIGH TRACKING
16% Low Tracking 17% High Compliance
33%
49% Medium Tracking Medium Compliance
35% High Tracking
50%
Low/No Compliance
N = 84 websites N = 131 websites
LEARN MORE TRUSTe Research, August 2012 EU: 44 743 647 0089 | www.truste.co.uk US: 888-878-7830 | www.truste.com