TRUSTe PRIVACY INDEX                               UK COMPLIANCE AND TRACKING EDITIONTracking Activity and EU Cookie Direc...
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UK Compliance With The EU Cookie Directive

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UK website compliance with the EU Cookie Directive undertaken by Truste.com undertaken in August 2012

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UK Compliance With The EU Cookie Directive

  1. 1. TRUSTe PRIVACY INDEX UK COMPLIANCE AND TRACKING EDITIONTracking Activity and EU Cookie Directive Compliance for Top UK WebsitesCompanies adopting wide range of compliance solutions – continuing to deploy varying levels of tracking. High 12% PROMINENT COOKIE NOTICE 3% 6% 3% AND ROBUST CONTROLS 17% 23% 51% COMPLIANCE MINIMAL COOKIE NOTICE AND CONTROLS 11% 37% NO COOKIE NOTICE OR CONTROLS 6% 13% 18% Low High TRACKING Low KEY 20% 36% 44% Figures in bubbles reflect % of websites from sample of 231 with corresponding Compliance/Tracker rating. Colours of bubbles reflect 50+ THIRD-PARTY 25-50 THIRD-PARTY 0-25 THIRD-PARTY Compliance ratings. COOKIES COOKIES COOKIESAbout the StudyTRUSTe, the leading global provider of data privacy management solutions, conducted an in-depth analysis of the effortsundertaken by UK websites to address the EU Cookie Directive. The analysis was conducted in July/August 2012 on 231 topconsumer sites, including major travel, entertainment, news, consumer electronics, and e-commerce companies. The analysiswas conducted using TRUSTe’s Tracker/Cookie Monitoring Service in conjunction with website usability tests. NO COOKIE NOTICE/CONTROLS MEDIUM/HIGH TRACKING 16% Low Tracking 17% High Compliance 33% 49% Medium Tracking Medium Compliance 35% High Tracking 50% Low/No Compliance N = 84 websites N = 131 websitesLEARN MORE TRUSTe Research, August 2012 EU: 44 743 647 0089 | www.truste.co.uk US: 888-878-7830 | www.truste.com

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