10. October 29, 2009 – February 28, 2010 FSA Office of External Affairs Training 2010
11. First Issue: Who Maintains FSA’s Website? FSA Office of External Affairs Training 2010
12. “There's too much old information on there making it difficult to find exactly what you're looking for” (Sat: 30) “Give more information in the state website about the county offices....which ones are in disaster areas, what program appts they're taking. Our county committee members etc....” (Sat: 48) “Add Hours of Operation to each county website” (Sat: 63) FSA Office of External Affairs Training 2010
13.
14. Does that person have skills to update content?
16. Most important question: Do I have the right information for my state customers and is it easy to find?FSA Office of External Affairs Training 2010
17. October 29, 2009 – February 28, 2010 K #1 Web Communication Rule: Keep key messages above the page fold. FSA Office of External Affairs Training 2010
19. October 29, 2009 – February 28, 2010 Second Issue: You may have noticed the option to sign-up for email... FSA Office of External Affairs Training 2010
20. October 29, 2009 – February 28, 2010 Benefit to Electronic Distribution of Newsletters: Faster, real-time messagingCritical deadlines that require their attentionEmergency Office ClosuresKey program changes FSA Office of External Affairs Training 2010
21. October 29, 2009 – February 28, 2010 Third Issue:AskFSA@usda.gov FSA Office of External Affairs Training 2010
22. October 29, 2009 – February 28, 2010 For our employees,we have…AskFSAInternal FSA Office of External Affairs Training 2010
23. October 29, 2009 – February 28, 2010 Review of Resources:AskFSA (Public) http://askfsa.custhelp.comAskFSAInternal https://askfsainternal.custhelp.comJeff Kerby – National Web Program Managerjeff.kerby@wdc.usda.gov or askfsa@usda.gov202-720-1593 FSA Office of External Affairs Training 2010
24. Conclusion: Three important Web issues to follow up on… Who maintains your state Web pages and is your information easy to find? Are you promoting eNewsletters? Are you promoting AskFSA found at www.fsa.usda.gov? FSA Office of External Affairs Training 2010
Editor's Notes
Conclusion:Three important Web issues to follow up on…Do you have the right person maintaining your state website, and does that person have the tools and knowledge to do the job well, and furthermore, is the website set up so customers find the information they want easily?Web personnel play a key role in setting up electronic distribution of county and state newsletters. Does your state Web page seek email addresses? Where are the email addresses being sent?AskFSA is a knowledge base found at www.fsa.usda.gov, are you promoting AskFSA as a tool for customers and employees?