LouRosenfeldInterview

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Phone interview with information architect Lou Rosenfeld, February 18. 2010

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LouRosenfeldInterview

  1. 1. A Discussion with Lou Rosenfeld<br />February 18, 2010<br />
  2. 2. About Lou Rosenfeld<br />Independent information architect<br />Publisher of Rosenfeld Media<br /> www.rosenfeldmedia.com<br />Co-author, with Peter Morville, ofInformation Architecture for theWorld Wide Web<br />twitter.com/louisrosenfeld<br />www.louisrosenfeld.com<br />
  3. 3. Upcoming seminars<br />Two seminars with Lou Rosenfeld in Ann Arbor<br />Enterprise Information Architecture<br />Tuesday, March 30, 2010<br />Site Search Analytics for a Better User Experience<br />Wednesday, March 31, 2010<br /> www.merit.edu/rosenfeld<br />Attend both and save<br />Early registration discount by February 25<br />
  4. 4. A cameo appearance<br />Lou appears in A Dinosaur Family Explains Information Architecture<br />See the video at:<br /> bit.ly/dtjgam<br />An entry in the InformationArchitecture Institute’s “Explain IA” contest:<br />iainstitute.org/news/001068.php<br />
  5. 5. EIA <br />Enterprise Information Architecture<br /> Tuesday, March 30, 2010, Ann Arbor<br />Developing a unified web site or intranet for a complex organization is the Holy Grail for many of today&apos;s Internet professionals. This daylong seminar is for web professionals and managers who want to tie together content in a rational, user-centered way, regardless of content ownership issues, cultural hurdles, and turf battles. <br /> www.merit.edu/rosenfeld<br />Early registration discount by February 25<br />
  6. 6. New from Rosenfeld Media<br />Remote Research:<br />Real Users, Real Time, Real Research<br />By Nate Bolt & Tony Tulathimutte<br />In Remote Research, Bolt and Tulathimutte teach you how to design and conduct remote research studies, top to bottom, with little more than a phoneand a laptop.<br />rosenfeldmedia.com/books/remote-research/<br />
  7. 7. Site Search Analytics<br />Site Search Analytics for a Better User Experience<br /> Wednesday, March 31, 2010, Ann Arbor<br />If your web site has a search engine, you&apos;re sitting on an often under-utilized pot of gold: search data that describes what your customers really want from your site, in their own words. Site search analytics helps you understand and benefit from that data, enabling you to better diagnose and solve a multitude of user experience problems. <br /> www.merit.edu/rosenfeld<br />Early registration discount by February 25!<br />
  8. 8. Merit Professional Learning<br />Merit&apos;s Professional Learning program offers a year-round series of classes, workshops, seminars and community meetings. It is designed to promote a high level of accomplishment and awareness among Michigan&apos;s specialists in information technology for research and education.<br />www.merit.edu/learning<br />
  9. 9. A Discussion with Lou Rosenfeld<br />February 18, 2010<br />
  10. 10. About Lou Rosenfeld<br />Independent information architect<br />Publisher of Rosenfeld Media<br /> www.rosenfeldmedia.com<br />Co-author, with Peter Morville, ofInformation Architecture for theWorld Wide Web<br />twitter.com/louisrosenfeld<br />www.louisrosenfeld.com<br />
  11. 11. Upcoming seminars<br />Two seminars with Lou Rosenfeld in Ann Arbor<br />Enterprise Information Architecture<br />Tuesday, March 30, 2010<br />Site Search Analytics for a Better User Experience<br />Wednesday, March 31, 2010<br /> www.merit.edu/rosenfeld<br />Attend both and save<br />Early registration discount by February 25<br />
  12. 12. A cameo appearance<br />Lou appears in A Dinosaur Family Explains Information Architecture<br />See the video at:<br /> bit.ly/dtjgam<br />An entry in the InformationArchitecture Institute’s “Explain IA” contest:<br />iainstitute.org/news/001068.php<br />
  13. 13. EIA <br />Enterprise Information Architecture<br /> Tuesday, March 30, 2010, Ann Arbor<br />Developing a unified web site or intranet for a complex organization is the Holy Grail for many of today&apos;s Internet professionals. This daylong seminar is for web professionals and managers who want to tie together content in a rational, user-centered way, regardless of content ownership issues, cultural hurdles, and turf battles. <br /> www.merit.edu/rosenfeld<br />Early registration discount by February 25<br />
  14. 14. New from Rosenfeld Media<br />Remote Research:<br />Real Users, Real Time, Real Research<br />By Nate Bolt & Tony Tulathimutte<br />In Remote Research, Bolt and Tulathimutte teach you how to design and conduct remote research studies, top to bottom, with little more than a phoneand a laptop.<br />rosenfeldmedia.com/books/remote-research/<br />
  15. 15. Site Search Analytics<br />Site Search Analytics for a Better User Experience<br /> Wednesday, March 31, 2010, Ann Arbor<br />If your web site has a search engine, you&apos;re sitting on an often under-utilized pot of gold: search data that describes what your customers really want from your site, in their own words. Site search analytics helps you understand and benefit from that data, enabling you to better diagnose and solve a multitude of user experience problems. <br /> www.merit.edu/rosenfeld<br />Early registration discount by February 25!<br />
  16. 16. Merit Professional Learning<br />Merit&apos;s Professional Learning program offers a year-round series of classes, workshops, seminars and community meetings. It is designed to promote a high level of accomplishment and awareness among Michigan&apos;s specialists in information technology for research and education.<br />www.merit.edu/learning<br />
  17. 17. A Discussion with Lou Rosenfeld<br />February 18, 2010<br />
  18. 18. About Lou Rosenfeld<br />Independent information architect<br />Publisher of Rosenfeld Media<br /> www.rosenfeldmedia.com<br />Co-author, with Peter Morville, ofInformation Architecture for theWorld Wide Web<br />twitter.com/louisrosenfeld<br />www.louisrosenfeld.com<br />
  19. 19. Upcoming seminars<br />Two seminars with Lou Rosenfeld in Ann Arbor<br />Enterprise Information Architecture<br />Tuesday, March 30, 2010<br />Site Search Analytics for a Better User Experience<br />Wednesday, March 31, 2010<br /> www.merit.edu/rosenfeld<br />Attend both and save<br />Early registration discount by February 25<br />
  20. 20. A cameo appearance<br />Lou appears in A Dinosaur Family Explains Information Architecture<br />See the video at:<br /> bit.ly/dtjgam<br />An entry in the InformationArchitecture Institute’s “Explain IA” contest:<br />iainstitute.org/news/001068.php<br />
  21. 21. EIA <br />Enterprise Information Architecture<br /> Tuesday, March 30, 2010, Ann Arbor<br />Developing a unified web site or intranet for a complex organization is the Holy Grail for many of today&apos;s Internet professionals. This daylong seminar is for web professionals and managers who want to tie together content in a rational, user-centered way, regardless of content ownership issues, cultural hurdles, and turf battles. <br /> www.merit.edu/rosenfeld<br />Early registration discount by February 25<br />
  22. 22. New from Rosenfeld Media<br />Remote Research:<br />Real Users, Real Time, Real Research<br />By Nate Bolt & Tony Tulathimutte<br />In Remote Research, Bolt and Tulathimutte teach you how to design and conduct remote research studies, top to bottom, with little more than a phoneand a laptop.<br />rosenfeldmedia.com/books/remote-research/<br />
  23. 23. Site Search Analytics<br />Site Search Analytics for a Better User Experience<br /> Wednesday, March 31, 2010, Ann Arbor<br />If your web site has a search engine, you&apos;re sitting on an often under-utilized pot of gold: search data that describes what your customers really want from your site, in their own words. Site search analytics helps you understand and benefit from that data, enabling you to better diagnose and solve a multitude of user experience problems. <br /> www.merit.edu/rosenfeld<br />Early registration discount by February 25!<br />
  24. 24. Merit Professional Learning<br />Merit&apos;s Professional Learning program offers a year-round series of classes, workshops, seminars and community meetings. It is designed to promote a high level of accomplishment and awareness among Michigan&apos;s specialists in information technology for research and education.<br />www.merit.edu/learning<br />
  25. 25. A Discussion with Lou Rosenfeld<br />February 18, 2010<br />
  26. 26. About Lou Rosenfeld<br />Independent information architect<br />Publisher of Rosenfeld Media<br /> www.rosenfeldmedia.com<br />Co-author, with Peter Morville, ofInformation Architecture for theWorld Wide Web<br />twitter.com/louisrosenfeld<br />www.louisrosenfeld.com<br />
  27. 27. Upcoming seminars<br />Two seminars with Lou Rosenfeld in Ann Arbor<br />Enterprise Information Architecture<br />Tuesday, March 30, 2010<br />Site Search Analytics for a Better User Experience<br />Wednesday, March 31, 2010<br /> www.merit.edu/rosenfeld<br />Attend both and save<br />Early registration discount by February 25<br />
  28. 28. A cameo appearance<br />Lou appears in A Dinosaur Family Explains Information Architecture<br />See the video at:<br /> bit.ly/dtjgam<br />An entry in the InformationArchitecture Institute’s “Explain IA” contest:<br />iainstitute.org/news/001068.php<br />
  29. 29. EIA <br />Enterprise Information Architecture<br /> Tuesday, March 30, 2010, Ann Arbor<br />Developing a unified web site or intranet for a complex organization is the Holy Grail for many of today&apos;s Internet professionals. This daylong seminar is for web professionals and managers who want to tie together content in a rational, user-centered way, regardless of content ownership issues, cultural hurdles, and turf battles. <br /> www.merit.edu/rosenfeld<br />Early registration discount by February 25<br />
  30. 30. New from Rosenfeld Media<br />Remote Research:<br />Real Users, Real Time, Real Research<br />By Nate Bolt & Tony Tulathimutte<br />In Remote Research, Bolt and Tulathimutte teach you how to design and conduct remote research studies, top to bottom, with little more than a phoneand a laptop.<br />rosenfeldmedia.com/books/remote-research/<br />
  31. 31. Site Search Analytics<br />Site Search Analytics for a Better User Experience<br /> Wednesday, March 31, 2010, Ann Arbor<br />If your web site has a search engine, you&apos;re sitting on an often under-utilized pot of gold: search data that describes what your customers really want from your site, in their own words. Site search analytics helps you understand and benefit from that data, enabling you to better diagnose and solve a multitude of user experience problems. <br /> www.merit.edu/rosenfeld<br />Early registration discount by February 25!<br />
  32. 32. Merit Professional Learning<br />Merit&apos;s Professional Learning program offers a year-round series of classes, workshops, seminars and community meetings. It is designed to promote a high level of accomplishment and awareness among Michigan&apos;s specialists in information technology for research and education.<br />www.merit.edu/learning<br />
  33. 33. A Discussion with Lou Rosenfeld<br />February 18, 2010<br />
  34. 34. About Lou Rosenfeld<br />Independent information architect<br />Publisher of Rosenfeld Media<br /> www.rosenfeldmedia.com<br />Co-author, with Peter Morville, ofInformation Architecture for theWorld Wide Web<br />twitter.com/louisrosenfeld<br />www.louisrosenfeld.com<br />
  35. 35. Upcoming seminars<br />Two seminars with Lou Rosenfeld in Ann Arbor<br />Enterprise Information Architecture<br />Tuesday, March 30, 2010<br />Site Search Analytics for a Better User Experience<br />Wednesday, March 31, 2010<br /> www.merit.edu/rosenfeld<br />Attend both and save<br />Early registration discount by February 25<br />
  36. 36. A cameo appearance<br />Lou appears in A Dinosaur Family Explains Information Architecture<br />See the video at:<br /> bit.ly/dtjgam<br />An entry in the InformationArchitecture Institute’s “Explain IA” contest:<br />iainstitute.org/news/001068.php<br />
  37. 37. EIA <br />Enterprise Information Architecture<br /> Tuesday, March 30, 2010, Ann Arbor<br />Developing a unified web site or intranet for a complex organization is the Holy Grail for many of today&apos;s Internet professionals. This daylong seminar is for web professionals and managers who want to tie together content in a rational, user-centered way, regardless of content ownership issues, cultural hurdles, and turf battles. <br /> www.merit.edu/rosenfeld<br />Early registration discount by February 25<br />
  38. 38. New from Rosenfeld Media<br />Remote Research:<br />Real Users, Real Time, Real Research<br />By Nate Bolt & Tony Tulathimutte<br />In Remote Research, Bolt and Tulathimutte teach you how to design and conduct remote research studies, top to bottom, with little more than a phoneand a laptop.<br />rosenfeldmedia.com/books/remote-research/<br />
  39. 39. Site Search Analytics<br />Site Search Analytics for a Better User Experience<br /> Wednesday, March 31, 2010, Ann Arbor<br />If your web site has a search engine, you&apos;re sitting on an often under-utilized pot of gold: search data that describes what your customers really want from your site, in their own words. Site search analytics helps you understand and benefit from that data, enabling you to better diagnose and solve a multitude of user experience problems. <br /> www.merit.edu/rosenfeld<br />Early registration discount by February 25!<br />
  40. 40. Merit Professional Learning<br />Merit&apos;s Professional Learning program offers a year-round series of classes, workshops, seminars and community meetings. It is designed to promote a high level of accomplishment and awareness among Michigan&apos;s specialists in information technology for research and education.<br />www.merit.edu/learning<br />
  41. 41. A Discussion with Lou Rosenfeld<br />February 18, 2010<br />
  42. 42. About Lou Rosenfeld<br />Independent information architect<br />Publisher of Rosenfeld Media<br /> www.rosenfeldmedia.com<br />Co-author, with Peter Morville, ofInformation Architecture for theWorld Wide Web<br />twitter.com/louisrosenfeld<br />www.louisrosenfeld.com<br />
  43. 43. Upcoming seminars<br />Two seminars with Lou Rosenfeld in Ann Arbor<br />Enterprise Information Architecture<br />Tuesday, March 30, 2010<br />Site Search Analytics for a Better User Experience<br />Wednesday, March 31, 2010<br /> www.merit.edu/rosenfeld<br />Attend both and save<br />Early registration discount by February 25<br />
  44. 44. A cameo appearance<br />Lou appears in A Dinosaur Family Explains Information Architecture<br />See the video at:<br /> bit.ly/dtjgam<br />An entry in the InformationArchitecture Institute’s “Explain IA” contest:<br />iainstitute.org/news/001068.php<br />
  45. 45. EIA <br />Enterprise Information Architecture<br /> Tuesday, March 30, 2010, Ann Arbor<br />Developing a unified web site or intranet for a complex organization is the Holy Grail for many of today&apos;s Internet professionals. This daylong seminar is for web professionals and managers who want to tie together content in a rational, user-centered way, regardless of content ownership issues, cultural hurdles, and turf battles. <br /> www.merit.edu/rosenfeld<br />Early registration discount by February 25<br />
  46. 46. New from Rosenfeld Media<br />Remote Research:<br />Real Users, Real Time, Real Research<br />By Nate Bolt & Tony Tulathimutte<br />In Remote Research, Bolt and Tulathimutte teach you how to design and conduct remote research studies, top to bottom, with little more than a phoneand a laptop.<br />rosenfeldmedia.com/books/remote-research/<br />
  47. 47. Site Search Analytics<br />Site Search Analytics for a Better User Experience<br /> Wednesday, March 31, 2010, Ann Arbor<br />If your web site has a search engine, you&apos;re sitting on an often under-utilized pot of gold: search data that describes what your customers really want from your site, in their own words. Site search analytics helps you understand and benefit from that data, enabling you to better diagnose and solve a multitude of user experience problems. <br /> www.merit.edu/rosenfeld<br />Early registration discount by February 25!<br />
  48. 48. Merit Professional Learning<br />Merit&apos;s Professional Learning program offers a year-round series of classes, workshops, seminars and community meetings. It is designed to promote a high level of accomplishment and awareness among Michigan&apos;s specialists in information technology for research and education.<br />www.merit.edu/learning<br />
  49. 49. A Discussion with Lou Rosenfeld<br />February 18, 2010<br />
  50. 50. About Lou Rosenfeld<br />Independent information architect<br />Publisher of Rosenfeld Media<br /> www.rosenfeldmedia.com<br />Co-author, with Peter Morville, ofInformation Architecture for theWorld Wide Web<br />twitter.com/louisrosenfeld<br />www.louisrosenfeld.com<br />
  51. 51. Upcoming seminars<br />Two seminars with Lou Rosenfeld in Ann Arbor<br />Enterprise Information Architecture<br />Tuesday, March 30, 2010<br />Site Search Analytics for a Better User Experience<br />Wednesday, March 31, 2010<br /> www.merit.edu/rosenfeld<br />Attend both and save<br />Early registration discount by February 25<br />
  52. 52. A cameo appearance<br />Lou appears in A Dinosaur Family Explains Information Architecture<br />See the video at:<br /> bit.ly/dtjgam<br />An entry in the InformationArchitecture Institute’s “Explain IA” contest:<br />iainstitute.org/news/001068.php<br />
  53. 53. EIA <br />Enterprise Information Architecture<br /> Tuesday, March 30, 2010, Ann Arbor<br />Developing a unified web site or intranet for a complex organization is the Holy Grail for many of today&apos;s Internet professionals. This daylong seminar is for web professionals and managers who want to tie together content in a rational, user-centered way, regardless of content ownership issues, cultural hurdles, and turf battles. <br /> www.merit.edu/rosenfeld<br />Early registration discount by February 25<br />
  54. 54. New from Rosenfeld Media<br />Remote Research:<br />Real Users, Real Time, Real Research<br />By Nate Bolt & Tony Tulathimutte<br />In Remote Research, Bolt and Tulathimutte teach you how to design and conduct remote research studies, top to bottom, with little more than a phoneand a laptop.<br />rosenfeldmedia.com/books/remote-research/<br />
  55. 55. Site Search Analytics<br />Site Search Analytics for a Better User Experience<br /> Wednesday, March 31, 2010, Ann Arbor<br />If your web site has a search engine, you&apos;re sitting on an often under-utilized pot of gold: search data that describes what your customers really want from your site, in their own words. Site search analytics helps you understand and benefit from that data, enabling you to better diagnose and solve a multitude of user experience problems. <br /> www.merit.edu/rosenfeld<br />Early registration discount by February 25!<br />
  56. 56. Merit Professional Learning<br />Merit&apos;s Professional Learning program offers a year-round series of classes, workshops, seminars and community meetings. It is designed to promote a high level of accomplishment and awareness among Michigan&apos;s specialists in information technology for research and education.<br />www.merit.edu/learning<br />
  57. 57. A Discussion with Lou Rosenfeld<br />February 18, 2010<br />
  58. 58. About Lou Rosenfeld<br />Independent information architect<br />Publisher of Rosenfeld Media<br /> www.rosenfeldmedia.com<br />Co-author, with Peter Morville, ofInformation Architecture for theWorld Wide Web<br />twitter.com/louisrosenfeld<br />www.louisrosenfeld.com<br />
  59. 59. Upcoming seminars<br />Two seminars with Lou Rosenfeld in Ann Arbor<br />Enterprise Information Architecture<br />Tuesday, March 30, 2010<br />Site Search Analytics for a Better User Experience<br />Wednesday, March 31, 2010<br /> www.merit.edu/rosenfeld<br />Attend both and save<br />Early registration discount by February 25<br />
  60. 60. A cameo appearance<br />Lou appears in A Dinosaur Family Explains Information Architecture<br />See the video at:<br /> bit.ly/dtjgam<br />An entry in the InformationArchitecture Institute’s “Explain IA” contest:<br />iainstitute.org/news/001068.php<br />
  61. 61. EIA <br />Enterprise Information Architecture<br /> Tuesday, March 30, 2010, Ann Arbor<br />Developing a unified web site or intranet for a complex organization is the Holy Grail for many of today&apos;s Internet professionals. This daylong seminar is for web professionals and managers who want to tie together content in a rational, user-centered way, regardless of content ownership issues, cultural hurdles, and turf battles. <br /> www.merit.edu/rosenfeld<br />Early registration discount by February 25<br />
  62. 62. New from Rosenfeld Media<br />Remote Research:<br />Real Users, Real Time, Real Research<br />By Nate Bolt & Tony Tulathimutte<br />In Remote Research, Bolt and Tulathimutte teach you how to design and conduct remote research studies, top to bottom, with little more than a phoneand a laptop.<br />rosenfeldmedia.com/books/remote-research/<br />
  63. 63. Site Search Analytics<br />Site Search Analytics for a Better User Experience<br /> Wednesday, March 31, 2010, Ann Arbor<br />If your web site has a search engine, you&apos;re sitting on an often under-utilized pot of gold: search data that describes what your customers really want from your site, in their own words. Site search analytics helps you understand and benefit from that data, enabling you to better diagnose and solve a multitude of user experience problems. <br /> www.merit.edu/rosenfeld<br />Early registration discount by February 25!<br />
  64. 64. Merit Professional Learning<br />Merit&apos;s Professional Learning program offers a year-round series of classes, workshops, seminars and community meetings. It is designed to promote a high level of accomplishment and awareness among Michigan&apos;s specialists in information technology for research and education.<br />www.merit.edu/learning<br />
  65. 65. A Discussion with Lou Rosenfeld<br />February 18, 2010<br />
  66. 66. About Lou Rosenfeld<br />Independent information architect<br />Publisher of Rosenfeld Media<br /> www.rosenfeldmedia.com<br />Co-author, with Peter Morville, ofInformation Architecture for theWorld Wide Web<br />twitter.com/louisrosenfeld<br />www.louisrosenfeld.com<br />
  67. 67. Upcoming seminars<br />Two seminars with Lou Rosenfeld in Ann Arbor<br />Enterprise Information Architecture<br />Tuesday, March 30, 2010<br />Site Search Analytics for a Better User Experience<br />Wednesday, March 31, 2010<br /> www.merit.edu/rosenfeld<br />Attend both and save<br />Early registration discount by February 25<br />
  68. 68. A cameo appearance<br />Lou appears in A Dinosaur Family Explains Information Architecture<br />See the video at:<br /> bit.ly/dtjgam<br />An entry in the InformationArchitecture Institute’s “Explain IA” contest:<br />iainstitute.org/news/001068.php<br />
  69. 69. EIA <br />Enterprise Information Architecture<br /> Tuesday, March 30, 2010, Ann Arbor<br />Developing a unified web site or intranet for a complex organization is the Holy Grail for many of today&apos;s Internet professionals. This daylong seminar is for web professionals and managers who want to tie together content in a rational, user-centered way, regardless of content ownership issues, cultural hurdles, and turf battles. <br /> www.merit.edu/rosenfeld<br />Early registration discount by February 25<br />
  70. 70. New from Rosenfeld Media<br />Remote Research:<br />Real Users, Real Time, Real Research<br />By Nate Bolt & Tony Tulathimutte<br />In Remote Research, Bolt and Tulathimutte teach you how to design and conduct remote research studies, top to bottom, with little more than a phoneand a laptop.<br />rosenfeldmedia.com/books/remote-research/<br />
  71. 71. Site Search Analytics<br />Site Search Analytics for a Better User Experience<br /> Wednesday, March 31, 2010, Ann Arbor<br />If your web site has a search engine, you&apos;re sitting on an often under-utilized pot of gold: search data that describes what your customers really want from your site, in their own words. Site search analytics helps you understand and benefit from that data, enabling you to better diagnose and solve a multitude of user experience problems. <br /> www.merit.edu/rosenfeld<br />Early registration discount by February 25!<br />
  72. 72. Merit Professional Learning<br />Merit&apos;s Professional Learning program offers a year-round series of classes, workshops, seminars and community meetings. It is designed to promote a high level of accomplishment and awareness among Michigan&apos;s specialists in information technology for research and education.<br />www.merit.edu/learning<br />
  73. 73. A Discussion with Lou Rosenfeld<br />February 18, 2010<br />
  74. 74. About Lou Rosenfeld<br />Independent information architect<br />Publisher of Rosenfeld Media<br /> www.rosenfeldmedia.com<br />Co-author, with Peter Morville, ofInformation Architecture for theWorld Wide Web<br />twitter.com/louisrosenfeld<br />www.louisrosenfeld.com<br />
  75. 75. Upcoming seminars<br />Two seminars with Lou Rosenfeld in Ann Arbor<br />Enterprise Information Architecture<br />Tuesday, March 30, 2010<br />Site Search Analytics for a Better User Experience<br />Wednesday, March 31, 2010<br /> www.merit.edu/rosenfeld<br />Attend both and save<br />Early registration discount by February 25<br />
  76. 76. A cameo appearance<br />Lou appears in A Dinosaur Family Explains Information Architecture<br />See the video at:<br /> bit.ly/dtjgam<br />An entry in the InformationArchitecture Institute’s “Explain IA” contest:<br />iainstitute.org/news/001068.php<br />
  77. 77. EIA <br />Enterprise Information Architecture<br /> Tuesday, March 30, 2010, Ann Arbor<br />Developing a unified web site or intranet for a complex organization is the Holy Grail for many of today&apos;s Internet professionals. This daylong seminar is for web professionals and managers who want to tie together content in a rational, user-centered way, regardless of content ownership issues, cultural hurdles, and turf battles. <br /> www.merit.edu/rosenfeld<br />Early registration discount by February 25<br />
  78. 78. New from Rosenfeld Media<br />Remote Research:<br />Real Users, Real Time, Real Research<br />By Nate Bolt & Tony Tulathimutte<br />In Remote Research, Bolt and Tulathimutte teach you how to design and conduct remote research studies, top to bottom, with little more than a phoneand a laptop.<br />rosenfeldmedia.com/books/remote-research/<br />
  79. 79. Site Search Analytics<br />Site Search Analytics for a Better User Experience<br /> Wednesday, March 31, 2010, Ann Arbor<br />If your web site has a search engine, you&apos;re sitting on an often under-utilized pot of gold: search data that describes what your customers really want from your site, in their own words. Site search analytics helps you understand and benefit from that data, enabling you to better diagnose and solve a multitude of user experience problems. <br /> www.merit.edu/rosenfeld<br />Early registration discount by February 25!<br />
  80. 80. Merit Professional Learning<br />Merit&apos;s Professional Learning program offers a year-round series of classes, workshops, seminars and community meetings. It is designed to promote a high level of accomplishment and awareness among Michigan&apos;s specialists in information technology for research and education.<br />www.merit.edu/learning<br />
  81. 81. A Discussion with Lou Rosenfeld<br />February 18, 2010<br />
  82. 82. About Lou Rosenfeld<br />Independent information architect<br />Publisher of Rosenfeld Media<br /> www.rosenfeldmedia.com<br />Co-author, with Peter Morville, ofInformation Architecture for theWorld Wide Web<br />twitter.com/louisrosenfeld<br />www.louisrosenfeld.com<br />
  83. 83. Upcoming seminars<br />Two seminars with Lou Rosenfeld in Ann Arbor<br />Enterprise Information Architecture<br />Tuesday, March 30, 2010<br />Site Search Analytics for a Better User Experience<br />Wednesday, March 31, 2010<br /> www.merit.edu/rosenfeld<br />Attend both and save<br />Early registration discount by February 25<br />
  84. 84. A cameo appearance<br />Lou appears in A Dinosaur Family Explains Information Architecture<br />See the video at:<br /> bit.ly/dtjgam<br />An entry in the InformationArchitecture Institute’s “Explain IA” contest:<br />iainstitute.org/news/001068.php<br />
  85. 85. EIA <br />Enterprise Information Architecture<br /> Tuesday, March 30, 2010, Ann Arbor<br />Developing a unified web site or intranet for a complex organization is the Holy Grail for many of today&apos;s Internet professionals. This daylong seminar is for web professionals and managers who want to tie together content in a rational, user-centered way, regardless of content ownership issues, cultural hurdles, and turf battles. <br /> www.merit.edu/rosenfeld<br />Early registration discount by February 25<br />
  86. 86. New from Rosenfeld Media<br />Remote Research:<br />Real Users, Real Time, Real Research<br />By Nate Bolt & Tony Tulathimutte<br />In Remote Research, Bolt and Tulathimutte teach you how to design and conduct remote research studies, top to bottom, with little more than a phoneand a laptop.<br />rosenfeldmedia.com/books/remote-research/<br />
  87. 87. Site Search Analytics<br />Site Search Analytics for a Better User Experience<br /> Wednesday, March 31, 2010, Ann Arbor<br />If your web site has a search engine, you&apos;re sitting on an often under-utilized pot of gold: search data that describes what your customers really want from your site, in their own words. Site search analytics helps you understand and benefit from that data, enabling you to better diagnose and solve a multitude of user experience problems. <br /> www.merit.edu/rosenfeld<br />Early registration discount by February 25!<br />
  88. 88. Merit Professional Learning<br />Merit&apos;s Professional Learning program offers a year-round series of classes, workshops, seminars and community meetings. It is designed to promote a high level of accomplishment and awareness among Michigan&apos;s specialists in information technology for research and education.<br />www.merit.edu/learning<br />
  89. 89. A Discussion with Lou Rosenfeld<br />February 18, 2010<br />
  90. 90. About Lou Rosenfeld<br />Independent information architect<br />Publisher of Rosenfeld Media<br /> www.rosenfeldmedia.com<br />Co-author, with Peter Morville, ofInformation Architecture for theWorld Wide Web<br />twitter.com/louisrosenfeld<br />www.louisrosenfeld.com<br />
  91. 91. Upcoming seminars<br />Two seminars with Lou Rosenfeld in Ann Arbor<br />Enterprise Information Architecture<br />Tuesday, March 30, 2010<br />Site Search Analytics for a Better User Experience<br />Wednesday, March 31, 2010<br /> www.merit.edu/rosenfeld<br />Attend both and save<br />Early registration discount by February 25<br />
  92. 92. A cameo appearance<br />Lou appears in A Dinosaur Family Explains Information Architecture<br />See the video at:<br /> bit.ly/dtjgam<br />An entry in the InformationArchitecture Institute’s “Explain IA” contest:<br />iainstitute.org/news/001068.php<br />
  93. 93. EIA <br />Enterprise Information Architecture<br /> Tuesday, March 30, 2010, Ann Arbor<br />Developing a unified web site or intranet for a complex organization is the Holy Grail for many of today&apos;s Internet professionals. This daylong seminar is for web professionals and managers who want to tie together content in a rational, user-centered way, regardless of content ownership issues, cultural hurdles, and turf battles. <br /> www.merit.edu/rosenfeld<br />Early registration discount by February 25<br />
  94. 94. New from Rosenfeld Media<br />Remote Research:<br />Real Users, Real Time, Real Research<br />By Nate Bolt & Tony Tulathimutte<br />In Remote Research, Bolt and Tulathimutte teach you how to design and conduct remote research studies, top to bottom, with little more than a phoneand a laptop.<br />rosenfeldmedia.com/books/remote-research/<br />
  95. 95. Site Search Analytics<br />Site Search Analytics for a Better User Experience<br /> Wednesday, March 31, 2010, Ann Arbor<br />If your web site has a search engine, you&apos;re sitting on an often under-utilized pot of gold: search data that describes what your customers really want from your site, in their own words. Site search analytics helps you understand and benefit from that data, enabling you to better diagnose and solve a multitude of user experience problems. <br /> www.merit.edu/rosenfeld<br />Early registration discount by February 25!<br />
  96. 96. Merit Professional Learning<br />Merit&apos;s Professional Learning program offers a year-round series of classes, workshops, seminars and community meetings. It is designed to promote a high level of accomplishment and awareness among Michigan&apos;s specialists in information technology for research and education.<br />www.merit.edu/learning<br />
  97. 97. A Discussion with Lou Rosenfeld<br />February 18, 2010<br />
  98. 98. About Lou Rosenfeld<br />Independent information architect<br />Publisher of Rosenfeld Media<br /> www.rosenfeldmedia.com<br />Co-author, with Peter Morville, ofInformation Architecture for theWorld Wide Web<br />twitter.com/louisrosenfeld<br />www.louisrosenfeld.com<br />
  99. 99. Upcoming seminars<br />Two seminars with Lou Rosenfeld in Ann Arbor<br />Enterprise Information Architecture<br />Tuesday, March 30, 2010<br />Site Search Analytics for a Better User Experience<br />Wednesday, March 31, 2010<br /> www.merit.edu/rosenfeld<br />Attend both and save<br />Early registration discount by February 25<br />
  100. 100. A cameo appearance<br />Lou appears in A Dinosaur Family Explains Information Architecture<br />See the video at:<br /> bit.ly/dtjgam<br />An entry in the InformationArchitecture Institute’s “Explain IA” contest:<br />iainstitute.org/news/001068.php<br />
  101. 101. EIA <br />Enterprise Information Architecture<br /> Tuesday, March 30, 2010, Ann Arbor<br />Developing a unified web site or intranet for a complex organization is the Holy Grail for many of today&apos;s Internet professionals. This daylong seminar is for web professionals and managers who want to tie together content in a rational, user-centered way, regardless of content ownership issues, cultural hurdles, and turf battles. <br /> www.merit.edu/rosenfeld<br />Early registration discount by February 25<br />
  102. 102. New from Rosenfeld Media<br />Remote Research:<br />Real Users, Real Time, Real Research<br />By Nate Bolt & Tony Tulathimutte<br />In Remote Research, Bolt and Tulathimutte teach you how to design and conduct remote research studies, top to bottom, with little more than a phoneand a laptop.<br />rosenfeldmedia.com/books/remote-research/<br />
  103. 103. Site Search Analytics<br />Site Search Analytics for a Better User Experience<br /> Wednesday, March 31, 2010, Ann Arbor<br />If your web site has a search engine, you&apos;re sitting on an often under-utilized pot of gold: search data that describes what your customers really want from your site, in their own words. Site search analytics helps you understand and benefit from that data, enabling you to better diagnose and solve a multitude of user experience problems. <br /> www.merit.edu/rosenfeld<br />Early registration discount by February 25!<br />
  104. 104. Merit Professional Learning<br />Merit&apos;s Professional Learning program offers a year-round series of classes, workshops, seminars and community meetings. It is designed to promote a high level of accomplishment and awareness among Michigan&apos;s specialists in information technology for research and education.<br />www.merit.edu/learning<br />
  105. 105. A Discussion with Lou Rosenfeld<br />February 18, 2010<br />
  106. 106. About Lou Rosenfeld<br />Independent information architect<br />Publisher of Rosenfeld Media<br /> www.rosenfeldmedia.com<br />Co-author, with Peter Morville, ofInformation Architecture for theWorld Wide Web<br />twitter.com/louisrosenfeld<br />www.louisrosenfeld.com<br />
  107. 107. Upcoming seminars<br />Two seminars with Lou Rosenfeld in Ann Arbor<br />Enterprise Information Architecture<br />Tuesday, March 30, 2010<br />Site Search Analytics for a Better User Experience<br />Wednesday, March 31, 2010<br /> www.merit.edu/rosenfeld<br />Attend both and save<br />Early registration discount by February 25<br />
  108. 108. A cameo appearance<br />Lou appears in A Dinosaur Family Explains Information Architecture<br />See the video at:<br /> bit.ly/dtjgam<br />An entry in the InformationArchitecture Institute’s “Explain IA” contest:<br />iainstitute.org/news/001068.php<br />
  109. 109. EIA <br />Enterprise Information Architecture<br /> Tuesday, March 30, 2010, Ann Arbor<br />Developing a unified web site or intranet for a complex organization is the Holy Grail for many of today&apos;s Internet professionals. This daylong seminar is for web professionals and managers who want to tie together content in a rational, user-centered way, regardless of content ownership issues, cultural hurdles, and turf battles. <br /> www.merit.edu/rosenfeld<br />Early registration discount by February 25<br />
  110. 110. New from Rosenfeld Media<br />Remote Research:<br />Real Users, Real Time, Real Research<br />By Nate Bolt & Tony Tulathimutte<br />In Remote Research, Bolt and Tulathimutte teach you how to design and conduct remote research studies, top to bottom, with little more than a phoneand a laptop.<br />rosenfeldmedia.com/books/remote-research/<br />
  111. 111. Site Search Analytics<br />Site Search Analytics for a Better User Experience<br /> Wednesday, March 31, 2010, Ann Arbor<br />If your web site has a search engine, you&apos;re sitting on an often under-utilized pot of gold: search data that describes what your customers really want from your site, in their own words. Site search analytics helps you understand and benefit from that data, enabling you to better diagnose and solve a multitude of user experience problems. <br /> www.merit.edu/rosenfeld<br />Early registration discount by February 25!<br />
  112. 112. Merit Professional Learning<br />Merit&apos;s Professional Learning program offers a year-round series of classes, workshops, seminars and community meetings. It is designed to promote a high level of accomplishment and awareness among Michigan&apos;s specialists in information technology for research and education.<br />www.merit.edu/learning<br />
  113. 113. A Discussion with Lou Rosenfeld<br />February 18, 2010<br />
  114. 114. About Lou Rosenfeld<br />Independent information architect<br />Publisher of Rosenfeld Media<br /> www.rosenfeldmedia.com<br />Co-author, with Peter Morville, ofInformation Architecture for theWorld Wide Web<br />twitter.com/louisrosenfeld<br />www.louisrosenfeld.com<br />
  115. 115. Upcoming seminars<br />Two seminars with Lou Rosenfeld in Ann Arbor<br />Enterprise Information Architecture<br />Tuesday, March 30, 2010<br />Site Search Analytics for a Better User Experience<br />Wednesday, March 31, 2010<br /> www.merit.edu/rosenfeld<br />Attend both and save<br />Early registration discount by February 25<br />
  116. 116. A cameo appearance<br />Lou appears in A Dinosaur Family Explains Information Architecture<br />See the video at:<br /> bit.ly/dtjgam<br />An entry in the InformationArchitecture Institute’s “Explain IA” contest:<br />iainstitute.org/news/001068.php<br />
  117. 117. EIA <br />Enterprise Information Architecture<br /> Tuesday, March 30, 2010, Ann Arbor<br />Developing a unified web site or intranet for a complex organization is the Holy Grail for many of today&apos;s Internet professionals. This daylong seminar is for web professionals and managers who want to tie together content in a rational, user-centered way, regardless of content ownership issues, cultural hurdles, and turf battles. <br /> www.merit.edu/rosenfeld<br />Early registration discount by February 25<br />
  118. 118. New from Rosenfeld Media<br />Remote Research:<br />Real Users, Real Time, Real Research<br />By Nate Bolt & Tony Tulathimutte<br />In Remote Research, Bolt and Tulathimutte teach you how to design and conduct remote research studies, top to bottom, with little more than a phoneand a laptop.<br />rosenfeldmedia.com/books/remote-research/<br />
  119. 119. Site Search Analytics<br />Site Search Analytics for a Better User Experience<br /> Wednesday, March 31, 2010, Ann Arbor<br />If your web site has a search engine, you&apos;re sitting on an often under-utilized pot of gold: search data that describes what your customers really want from your site, in their own words. Site search analytics helps you understand and benefit from that data, enabling you to better diagnose and solve a multitude of user experience problems. <br /> www.merit.edu/rosenfeld<br />Early registration discount by February 25!<br />
  120. 120. Merit Professional Learning<br />Merit&apos;s Professional Learning program offers a year-round series of classes, workshops, seminars and community meetings. It is designed to promote a high level of accomplishment and awareness among Michigan&apos;s specialists in information technology for research and education.<br />www.merit.edu/learning<br />
  121. 121. A Discussion with Lou Rosenfeld<br />February 18, 2010<br />
  122. 122. About Lou Rosenfeld<br />Independent information architect<br />Publisher of Rosenfeld Media<br /> www.rosenfeldmedia.com<br />Co-author, with Peter Morville, ofInformation Architecture for theWorld Wide Web<br />twitter.com/louisrosenfeld<br />www.louisrosenfeld.com<br />
  123. 123. Upcoming seminars<br />Two seminars with Lou Rosenfeld in Ann Arbor<br />Enterprise Information Architecture<br />Tuesday, March 30, 2010<br />Site Search Analytics for a Better User Experience<br />Wednesday, March 31, 2010<br /> www.merit.edu/rosenfeld<br />Attend both and save<br />Early registration discount by February 25<br />
  124. 124. A cameo appearance<br />Lou appears in A Dinosaur Family Explains Information Architecture<br />See the video at:<br /> bit.ly/dtjgam<br />An entry in the InformationArchitecture Institute’s “Explain IA” contest:<br />iainstitute.org/news/001068.php<br />
  125. 125. EIA <br />Enterprise Information Architecture<br /> Tuesday, March 30, 2010, Ann Arbor<br />Developing a unified web site or intranet for a complex organization is the Holy Grail for many of today&apos;s Internet professionals. This daylong seminar is for web professionals and managers who want to tie together content in a rational, user-centered way, regardless of content ownership issues, cultural hurdles, and turf battles. <br /> www.merit.edu/rosenfeld<br />Early registration discount by February 25<br />
  126. 126. New from Rosenfeld Media<br />Remote Research:<br />Real Users, Real Time, Real Research<br />By Nate Bolt & Tony Tulathimutte<br />In Remote Research, Bolt and Tulathimutte teach you how to design and conduct remote research studies, top to bottom, with little more than a phoneand a laptop.<br />rosenfeldmedia.com/books/remote-research/<br />
  127. 127. Site Search Analytics<br />Site Search Analytics for a Better User Experience<br /> Wednesday, March 31, 2010, Ann Arbor<br />If your web site has a search engine, you&apos;re sitting on an often under-utilized pot of gold: search data that describes what your customers really want from your site, in their own words. Site search analytics helps you understand and benefit from that data, enabling you to better diagnose and solve a multitude of user experience problems. <br /> www.merit.edu/rosenfeld<br />Early registration discount by February 25!<br />
  128. 128. Merit Professional Learning<br />Merit&apos;s Professional Learning program offers a year-round series of classes, workshops, seminars and community meetings. It is designed to promote a high level of accomplishment and awareness among Michigan&apos;s specialists in information technology for research and education.<br />www.merit.edu/learning<br />

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