Download to read offline
Uploaded byUSDA Farm Service Agency
Stateofthewebcctraininggreen 100430164543-phpapp02
This document discusses communicating with the public via the FSA website. It addresses three main issues: 1) Who maintains state FSA websites and how easy information is to find, 2) Promoting eNewsletter signups to provide faster messaging, and 3) Promoting the AskFSA question submission portal on the FSA website for customers and employees. The document provides feedback from customers on state websites and encourages reviewing website content and usability.
Stateofthewebcctraininggreen 100430164543-phpapp02
- 1. Communicating via theWebFSA Office of External Affairs Training 2010
- 2. December 1996TodayFSA Officeof External Affairs Training 2010
- 3. FSA Office ofExternal Affairs Training 2010
- 4. Monthly VisitsFSA Officeof External Affairs Training 2010
- 5. VIRTUAL FSA OFFICEFSAOffice of External Affairs Training 2010
- 6. Canadiansuse our sitedailyOur site visitors are internationalFSA Office of External Affairs Training 2010
- 7. FSA Office ofExternal Affairs Training 2010
- 8. FSA Office ofExternal Affairs Training 2010
- 9. FSA Office ofExternal Affairs Training 2010
- 10. October 29, 2009– February 28, 2010FSA Office of External Affairs Training 2010
- 11. First Issue:Who MaintainsFSA’s Website?FSA Office of External Affairs Training 2010
- 12. “There's too muchold information on there making it difficult to find exactly what you're looking for” (Sat: 30)“Give more information in the state website about the county offices....which ones are in disaster areas, what program appts they're taking. Our county committee members etc....” (Sat: 48)“Add Hours of Operation to each county website” (Sat: 63)FSA Office of External Affairs Training 2010
- 13. States Who maintainsyour state’s Web pages?
- 14. Does thatperson have skills to update content?
- 15. Who reviewssite for “common look and feel?”
- 16. Most importantquestion: Do I have the right information for my state customers and is it easy to find?FSA Office of External Affairs Training 2010
- 17. October 29, 2009– February 28, 2010K#1 Web Communication Rule:Keep key messages above the page fold.FSA Office of External Affairs Training 2010
- 18. FSA Office ofExternal Affairs Training 2010
- 19. October 29, 2009– February 28, 2010Second Issue:You may have noticed the option to sign-up for email... FSA Office of External Affairs Training 2010
- 20. October 29, 2009– February 28, 2010Benefit to Electronic Distribution of Newsletters: Faster, real-time messagingCritical deadlines that require their attentionEmergency Office ClosuresKey program changesFSA Office of External Affairs Training 2010
- 21. October 29, 2009– February 28, 2010Third Issue:AskFSA@usda.govFSA Office of External Affairs Training 2010
Editor's Notes
- #22 Conclusion:Three important Web issues to follow up on…Do you have the right person maintaining your state website, and does that person have the tools and knowledge to do the job well, and furthermore, is the website set up so customers find the information they want easily?Web personnel play a key role in setting up electronic distribution of county and state newsletters. Does your state Web page seek email addresses? Where are the email addresses being sent?AskFSA is a knowledge base found at www.fsa.usda.gov, are you promoting AskFSA as a tool for customers and employees?