A parking app with a unique value proposition

2. ParkD Unique Value Proposition
Can I Park Here Without Getting a Ticket?
Making life easier for everybody, beginning with Seattle

3. ParkD Unique Value Proposition
Can I Park Here Without Getting a Ticket?
Most drivers get a parking ticket, often more than once
Making life easier for everybody, beginning with Seattle
Up to 85% of traffic jams are due to someone looking
for parking somewhere

4. User Journey 1 - Can I Park Here?
Landing Page
The user taps the target
button when they have
found a parking spot and
they want to check if and
how they can park there
safely without getting a
ticket

5. User Journey 1 - Can I Park Here?
Landing Page
Using the GPS location
of the user, the
location of the car is
shown on map. User
changes the location
by moving the icon if
necessary and
confirms the location
by tapping it.
Upon confirmation the
car is marked on map.

6. User Journey 1 - Can I Park Here?
Landing Page
The user is asked
for how long the
car is going to be
parked.

7. User Journey 1 - Can I Park Here?
Landing Page
When the user enters the
intended parking duration,
system checks permissions
and gives the user
instructions with the
option to pay through the
app if necessary.
The parking sign locations
are shown on map, so the
user can double check
instructions. This is where
we start to establish trust
with the users.

8. User Journey 2 – Where Can I Park?
Landing Page
The user enters their
final destination in
the search box

9. User Journey 2 – Where Can I Park?
Landing Page
The user is presented with
different options from 7+
sources in 1 interface;
parking spaces reserved for
unrestricted (free) parking,
time limited, paid or other
types of spaces including
disabled, bike and
motorbike.
They can filter in or out
using the buttons

10. User Journey 2 – Where Can I Park?
Landing Page
Participating
parking lots
reserve spots for
the user, on their
own terms.
The user can also
see ride sharing
services’ targeted
offers.

11. User Journey 2 – Where Can I Park?
Upon being presented with full options,
the user can change their destination to
be close to their preferred parking
option. New destination is stored as
navigation destination, and the original
destination is stored as final destination.
Thus we know exactly when the user
starts looking for parking, follow their
exact fingerprint, and exactly where they
end up find parking.

12. User Journey 2 – Where Can I Park?
Upon parking and the user is
back to scenario 1, the user
is prompted with a review.
Clean, exact parking
behaviour data, together
with the review, will
enable us to give
estimations on time and
location, and create
customer profiles.

13. ParkD User Personas
Local drivers struggling to keep up with the city scape that changes daily
and do not want to get a ticket.
Professionals, like salespeople, driving to all corners of the city.
Recent transplants unfamiliar with where parking spaces are.
Commuters from nearby cities looking to decrease hassle.
Tourists who want to minimize the time spent trying to find parking and
make use of all that the city has to offer like a seasoned local.
In total we are looking at 500 thousand individual users for Seattle alone,
who will download and use it from once a month, to few times a day.

14. Revenue Streams as MVP
Commissions for diverting customers
• Pay by Phone / Pay by App
• Parking Lots to utilize in Off-Peak hours
• Ride Share services
Fees for offering a targeted campaign channel
• Ride share services

15. Revenue Streams as Full Product
• Premium Users – $50-80/year
• Continuous car tracking and statistics
• Hot zones for stolen or damaged cars
• Ability to track other cars in the household
• Consulting fees
• City of Seattle
• Ride share services
• Marketing agencies
• Vale services, complementing premium services
• Parking Availability Data

16. Why ParkD is unique?
• We have better UX
• Clear, insightful combination of over 7 websites and apps
• We alone have users’ trust
• They can confirm our results
• We alone collect specific user parking behavior data
• Exactly where they wanted to go, where they ended up parking
• Exactly how long it took them to find parking
• Observe their unique behavior (fingerprint) while looking for parking

17. The Plan
Build brand awareness
• The Stranger of Parking – Making life just a little bit easier for
everyone
• Flyers in popular areas
• Mentions in Seattle Weekly, the Stranger, GeekWire
• Parking lots
• Rental car agencies

18. The Plan
Train the AI models
• Mapping of parking spaces, Zoning, Clustering parking difficulty and
Forecasting time and parking space
Increase parking lot participaton
Build and launch premium version
• Where Can I Park Safely, and Track My Car
• Vale services