Factors involved in undertaking a user research might sometimes result in the research going out of budget. Hence, this slideshow provides tips to conduct user research on a budget. www.koruux.com

1. USER RESEARCH ON
BUDGET

2. When User Research is conducted, the
factor of paramount importance is the
Budget.
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3. ● Diverse factors like user
interviews, contextual inquiries
can cause User Research to go
out of budget.
● Or splurging on these factors
for all projects might not be
financially viable.

4. Thus, to undertake user research
despite budget constraints, following
tips can be used.
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5. 1. List out assumptions
and confirm them

6. ● The assumptions about the
user should be listed out; based
on their demographics, habits or
preferences.
● Running a survey with questions
or examining existing customer
data; can be used to confirm
the assumptions.

7. 2. Make use of customer
support data

8. ● Customer support data
comprising requests/complaints
by the user could be analyzed.
● Else, interviewing customer
support executives can also
provide you with raw data. The
collected customer support data
can then be used to confirm
your assumptions.

9. 3. Focus Groups

10. ● Focus Groups is an alternative to
conducting user interviews.
● The interviews are conducted in
groups; hence it is time-saving.
● A mediator facilitates discussions
and an observer documents the
Focus group.
● The information gathered is
analyzed later.

11. Importance of User Research

12. ● User research provides invaluable
data on the behaviors, attitudes,
and pain points of the users.
● Decisions based on user data
ensures effective design
solutions and a strong project
outcome.

13. Koru is a specialized Enterprise UX Design
company. We partner with technology
companies in B2B space to help them
increase the ROI from their products
through our expertise in UX.
Some of the core UX problems that we
help our clients with include-
‐ Migrating legacy systems
‐ Building a product from scratch
‐ UX overhaul and scaling of an existing
product
Koru UX Design
www.koruux.com

14. Thank you!
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Koru UX Design