2. Form Labels Work Best AboveThe Field
Users Focus On Faces
Quality Of Design Is An Indicator Of
Credibility
Most Users Do Not Scroll
Blue IsThe Best Color For Links
3. The Ideal Search Box Is 27-Characters Wide
White Space Improves Comprehension
Effective UserTesting Doesn’t HaveTo Be
Extensive
Informative Product Pages HelpYou Stand Out
Most Users Are BlindTo Advertising
4. UX Matters found
that the idea
position for labels
is above the field.
5. OnWeb pages, we tend to focus on people’s faces
and eyes than text.
6. One interesting finding
of these studies is that
users really do judge a
book by its cover… or
rather, a website by its
design.
7. Jakob Nielsen’s study on
how much users scroll
(in Prioritizing Web
Usability), He said :
only 23% of visitors scroll
on their first visit to a
website.
77% of visitors won’t
scroll;
16% scrolling on their
second
8. The first consideration is
contrast
Secondly, they should
stand out from the color
of the rest of the text
And finally, research
shows that sticking to
blue for links is best.
9. The study found that the
average search box is 18-
characters wide.The data
showed that 27% of queries were
too long to fit into it.
Extending the box to 27
characters would accommodate
90% of queries.
10. A study (Lin, 2004) found
that good use of white
space between
paragraphs and in the left
and right margins
increases comprehension
by almost 20%.
11. Jakob Nielsen’s study on
the ideal number of test
subjects in usability tests
found that tests with just
five users would reveal
about 85% of all problems
with your website
12. Make the information
easy to digest. Make
the page scanable by
breaking up the text into
smaller segments and
using plenty of sub-
headings.
13. The implication of this is not
only that users will avoid ads
but that they’ll avoid anything
that looks like an ad, even if
it’s not an ad. Some heavily
styled navigation items may
look like banners, so be careful
with these elements.