SWOT Analysis & Competitive Analysis of MESSI


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SWOT Analysis & Competitive Analysis of MESSI

  1. 1. Plot No-A/2, Jahurul Islam City, Aftabnagar Main Rd, Dhaka 1219 Bangladesh
  2. 2. Name ID Mahdi Md. Abdullah Sakif 2011-1-10-124 Md. Alamgir Hossain khan 2011-1-10-128 Sanjina Taskin 2011-1-10-115
  3. 3. Messi at the age of 6 Messi Playing for Newell’s old boys”club.
  4. 4. Messi Stated his Barca Carrere as a player of Barca junior team Messi at the age of 15 in Barca Academy
  5. 5. Messi Playing for Barcelona FC Messi Playing for Argentina
  6. 6. Achievements FIFA Ballon d'Or: Consecutively 4 times. World Soccer Player of the Year: 2009, 2011, 2012.  European Golden Shoe (3): 2010, 2012, 2013. UEFA Champions League Top Goalscorer (4): 2009, 2010, 2 011, 2012. UEFA Champions League Forward of the Year : 2009 La Liga Player of the Year (3): 2009, 2010, 2011
  7. 7. Olympic Gold Medal: In 2008 La Liga: 2004– 05, 2005–06, 2008– 09, 2009–10, 2010– 11, 2012–13. Copa del Rey: 2008– 09, 2011–12. UEFA Champions League: 2005– 06, 2008–09, 2010–11.
  8. 8. Strengths SWOT Analysis Opportunities Weaknesses Threats
  9. 9.  Holding on to the ball  Passing  Dribbling  Finishing  Long shots  Key passes  Through balls  Direct free kicks
  10. 10. Confidence Loyalty and dedication to the club and Country. Good Understanding with co-players Good understanding with coach and management. Messi is a very big brand name.
  11. 11. Physical Weak in playing in the air. Not He weakness. aggressive. can’t play equally good in his both foot
  12. 12. Not up to mark in national team Lack of Experience in playing for different club & league. Lack of the leadership quality.
  13. 13. Opportunity to improve his brand value by doing social work, charity. Messi has the Chance to win World cup. Improve in playing equally in both legs. He can be a legendary player. Chance of become a coach or sports management official after retiring from professional play.
  14. 14. Can Can work for FIFA and UN. be the most earning athlete. After retirement, by using his image and stardom, he can move to another profession like business or even politics. Go up in stardom position.
  15. 15. Upcoming Physical His players problem may arise brand image may fall because of the negative activities by the brand he advertises for. Personal issues
  16. 16. Psychological pressure may arise due to 2014 world cup will take place in South America. Because of the fake personating activities in the social network For legal issues, he may fall in problem that may hamper his brand image.
  17. 17. Cristiano Ronaldo Portuguese footballer. Captain of the Portuguese national team. Plays as a forward in Real Madrid.  Won the Ballon d'Or in 2007 and 2008 In 2007 and 2008, Ronaldo was named FWA Footballer of the Year. Second in the Ballon d'Or in 2007, 2009, 2011 and 2012 Ronaldo is regarded to be one of the finest footballers in today's game and as one of the greatest of all time.
  18. 18. Gareth Bale Plays for Real Madrid and the Wales national team as a winger. Known as a free kick specialist. Football League Young Player of the Year: 2007 FAW Young Player of the Year: 2007 FA Cup Player of the Round: 2009–10 5th Round Tottenham Hotspur Young Player of the Year: 2009– 10, 2010–11 Wales Player of the Year Award: 2010, 2011
  19. 19. Neymar Plays for FC Barcelona and the Brazilian national team, as a forward or winger. Young Player of the Year : 2011 FIFA Confederations Cup Golden Ball: 2013 South American Footballer of the Year : 2011, 2012 Olympic Silver Medal: 2012
  20. 20. Wayne Rooney  Plays as a forward for Premier League club Manchester United and the England national team. FWA Footballer of the Year: 2009–10 FIFPro World Young Player of the Year: 2004–05 FIFA Club World Cup Golden Ball: 2008 England Player of the Year: 2008, 2009 Golden Boot Landmark Award 20: 2009–10 FIFA/FIFPro World XI: 2011
  21. 21. Andres Iniesta  plays as a central midfielder for club FC Barcelona and the Spanish national team. UEFA Best Player in Europe Award: 2012 Euro 2012 Player of the Tournament: 2012 UEFA Champions League Best Player: 2011–12 FIFA Ballon d'Or: 2nd place 2010, 4th Place 2011, 3rd Place 2012 IFFHS World's Best Playmaker: 2012 Gold Medal of the Royal Order of Sporting Merit: 2011
  22. 22. Pele: Ronaldo Wayne Rooney Mario Balotelli “Now everyone is talking about Messi, he is a star. But for Messi to be the best ever, he must first become better than Neymar.” “He’s only breaking records because he plays in a great team.” “Messi is a Joke, for me the Best Ever!” “He’s incomplete, he’s no good with his head.”