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#MM17PL
Sebastian Klett
Agile on a fixed budget
#MM17PL
• Business Analyst and Solutions Architect @
• Magento Enterprise Partner in the Asia-Pacific region
• 80+ developers from 21 nations and 4 locations
About me
About the talk
• Not a silver bullet
• Not following a strict framework
#MM17PL
A new Magento 2 site is like ...
#MM17PL
The initial struggle
How can we solve this problem?
#MM17PL
A superpower is an exceptional or
extraordinary power or ability that helps a
hero to solve problems that seem
impossible for common people
Use Superpowers !
#MM17PL
#MM17PL
• Reliable project dimensions
• Allows competitive bidding
• “Agency rips us off” thinking
• Easier reporting
• “I know what we want”
• More control
… are some reasons,
why clients want a
waterfall approach,
and do not like agile.
#MM17PL
Looking at a waterfall…
vs.
Niagara Falls (CAN) Niagara Falls (NZ)
#MM17PL
• Too much initial investment
• Requirements unclear
• “I told you before” problem
• Good ideas are threats
• Changes are not welcome
• Unsatisfying
• Lack of collaboration
Issues with a waterfall
approach ...
#MM17PL
Contracts are about protection Agile is about trust
#MM17PL
MoSCoWed
Product
Backlog
RFP or
Project Brief
Create
initial
backlog
Sprint wise
releases with
demo to
client
Interactive
prototypes
MVP with
fixed budget
and timeline
CR becomes
a ER
Incremental
releases
Ongoing
development
An agile project approach simplified...
Kickoff
Refine backlog
and breakdown
phases
#MM17PL
First Contract - Discovery
Second Contract - MVP
Third Contract - Additional Features
FP + FS
FP + FS
FB + VS
The agile contract ...
#MM17PL
Critical elements
• Estimation
• Initial time, budget and customer vision
• Ship often and early
• Build first what creates most value
• Welcome change: Reprioritise, reorder, redo features
• Sticking to the process
#MM17PL
The difference for your projects
Scoping
Design and
analysis
Development
and testing
UAT and bug
fixes
Deployment
and closing
vs.
10% of effort 20% of effort 45% of effort 20% of effort 5% of effort
10% of effort
scoping
85% of effort
Design, analysis, development, testing
and continuous deployment
5% of effort
or closing the
project
#MM17PL
Before the project
• Discovery with client based on RFP or
workshop
• High-level estimates based on Epics
• UI and UX kickoff
• Wireframe prototypes
The agile approach
During the project
• Sprint planning
• Daily scrum
• Backlog grooming
• Sprint review
• Sprint retrospective
#MM17PL
• Inspect current platform
• Shopping flow
• Transaction flow
• Focus on MVP
• Empower native Magento 2 functionality
• Refine features during the project
• Don't forget the obvious
Gathering requirements
#MM17PL
• Estimate epics/stories based on story points
• Change costs become exchange costs
• High complexity needs high clarity
• Early MVP release
• MoSCoW principle
The backlog
Must (70%)
Should (30%)
Could (20% Buffer)
Won`t
Out of Scope
#MM17PL
• Based on backlog and SP
• Cost per SP
• Velocity based on Team and used to
calculate project length
• Fixed budget means fixed amount of
SP
Timeline and costs
#MM17PL
Agency
• Developers can get right into the project
• Empowers developers
• Faster deliveries with feedback from client
• Reduces risk & frustration with clients
• Collaboration with customer
How everyone can benefit
Customers
• Able to see progress quickly
• Allows scope changes
• Able to align backlog with their needs
• Ongoing testing and shorter UAT
• Collaboration with agency
#MM17PL
• A long acceptance test phase at the end
• Unwanted features
• Big bang releases
• Surprised customers
• Long handover periods
• Ongoing budget discussions
What you can get rid off
#MM17PL
• Estimation for M2 not based on long-term experience
• Unknown issues with Magento 2
• Clients need to get used to the process
• ...
Remaining problems ...
vs.
#MM17PL
Sebastian Klett
Business Analyst @ Balance Internet
linkedin.com/in/sebastianklett
Thank you !

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Agile Magento Projects on a fixed budget

  • 2. #MM17PL • Business Analyst and Solutions Architect @ • Magento Enterprise Partner in the Asia-Pacific region • 80+ developers from 21 nations and 4 locations About me About the talk • Not a silver bullet • Not following a strict framework
  • 3. #MM17PL A new Magento 2 site is like ...
  • 4. #MM17PL The initial struggle How can we solve this problem?
  • 5. #MM17PL A superpower is an exceptional or extraordinary power or ability that helps a hero to solve problems that seem impossible for common people Use Superpowers !
  • 7. #MM17PL • Reliable project dimensions • Allows competitive bidding • “Agency rips us off” thinking • Easier reporting • “I know what we want” • More control … are some reasons, why clients want a waterfall approach, and do not like agile.
  • 8. #MM17PL Looking at a waterfall… vs. Niagara Falls (CAN) Niagara Falls (NZ)
  • 9. #MM17PL • Too much initial investment • Requirements unclear • “I told you before” problem • Good ideas are threats • Changes are not welcome • Unsatisfying • Lack of collaboration Issues with a waterfall approach ...
  • 10. #MM17PL Contracts are about protection Agile is about trust
  • 11. #MM17PL MoSCoWed Product Backlog RFP or Project Brief Create initial backlog Sprint wise releases with demo to client Interactive prototypes MVP with fixed budget and timeline CR becomes a ER Incremental releases Ongoing development An agile project approach simplified... Kickoff Refine backlog and breakdown phases
  • 12. #MM17PL First Contract - Discovery Second Contract - MVP Third Contract - Additional Features FP + FS FP + FS FB + VS The agile contract ...
  • 13. #MM17PL Critical elements • Estimation • Initial time, budget and customer vision • Ship often and early • Build first what creates most value • Welcome change: Reprioritise, reorder, redo features • Sticking to the process
  • 14. #MM17PL The difference for your projects Scoping Design and analysis Development and testing UAT and bug fixes Deployment and closing vs. 10% of effort 20% of effort 45% of effort 20% of effort 5% of effort 10% of effort scoping 85% of effort Design, analysis, development, testing and continuous deployment 5% of effort or closing the project
  • 15. #MM17PL Before the project • Discovery with client based on RFP or workshop • High-level estimates based on Epics • UI and UX kickoff • Wireframe prototypes The agile approach During the project • Sprint planning • Daily scrum • Backlog grooming • Sprint review • Sprint retrospective
  • 16. #MM17PL • Inspect current platform • Shopping flow • Transaction flow • Focus on MVP • Empower native Magento 2 functionality • Refine features during the project • Don't forget the obvious Gathering requirements
  • 17. #MM17PL • Estimate epics/stories based on story points • Change costs become exchange costs • High complexity needs high clarity • Early MVP release • MoSCoW principle The backlog Must (70%) Should (30%) Could (20% Buffer) Won`t Out of Scope
  • 18. #MM17PL • Based on backlog and SP • Cost per SP • Velocity based on Team and used to calculate project length • Fixed budget means fixed amount of SP Timeline and costs
  • 19. #MM17PL Agency • Developers can get right into the project • Empowers developers • Faster deliveries with feedback from client • Reduces risk & frustration with clients • Collaboration with customer How everyone can benefit Customers • Able to see progress quickly • Allows scope changes • Able to align backlog with their needs • Ongoing testing and shorter UAT • Collaboration with agency
  • 20. #MM17PL • A long acceptance test phase at the end • Unwanted features • Big bang releases • Surprised customers • Long handover periods • Ongoing budget discussions What you can get rid off
  • 21. #MM17PL • Estimation for M2 not based on long-term experience • Unknown issues with Magento 2 • Clients need to get used to the process • ... Remaining problems ... vs.
  • 22. #MM17PL Sebastian Klett Business Analyst @ Balance Internet linkedin.com/in/sebastianklett Thank you !