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Pitch Deck.ppt
- 1. COAL ASH BRICKS ENERTAG Private Limited COLLEGE OF ELECTRICAL AND MECHANICAL ENGINEERING, NUST
- 2. Our product provides solution to : • High construction cost(Saves up to 32%) • High utility bills(Saves 15-23%) • Energy crisis of our country • Soil erosion 2 MARKET NEED
- 3. Opportunity Size & Competition: • Pakistan is world’s third largest producer of bricks, after China and India. According to an estimate, Pakistan’s annual brick production is 100billion/Year. • Our competitors are the clay brick makers in Pakistan.
- 4. Our Solution & Economic Benefit: Coal Ash bricks will benefit its customers in three ways. • It costs 4.75Rs/brick while clay brick is 7Rs/brick. • It will save 15-23% electricity and gas bills. • It will prevent fertile soil erosion hence reducing requirement of fertilizer. 4
- 5. Business model and Go to Market Strategy: • FIRST YEAR COAL ASH BRICK MANUFACTURING UNIT IN SHEIKHUPURA • 2.4 MILLION BRICKS IN THE FIRST YEAR • CONTRACTS WITH CONSTRUCTORS • SECOND YEAR TWO NEW BRICK MANUFACTURING UNITS IN FAISALABAD AND SIALKOT • INCREASING PRODUCTION OF BRICKS 5 PLANNING PHASE (COMPLETE) Seminars for constructors and Contractors Start Manufacturing the bricks Start selling bricks, directly to customers. Contracts with constructors Expanding the business
- 6. Financials: • First year we plan =2.4 million bricks. • Initial investment = 5.5 million (first year). • Each brick earns 1.5Rs profit. • Net profit (first annum) • 2.4million x 1.5Rs= 3.7 million Rs. • SECOND year we plan = 7.2 million bricks. • Estimate of the second year profit is about 10.8 million Rs. • Third year profit to a value of 13 million Rs (increasing the capacities of the installed manufacturing units.) • Exit strategy: Merger with Butt Bricks Company, Lhr.
- 7. “The business of coal ash brick is highly promising in Pakistan.” (TEAM ENERTAG) THANK YOU Q & A
Editor's Notes
- The key points of this presentation are given…!! Elevators pitch: We are team ENERTAG from College Of Electrical and mechanical engineering NUST. And we are introducing the business of manufacturing COAL ASH BRICKS in Pakistan. Our aim is to reduce the Construction costs to a value where everyone can afford to make a home for himself. By introducing the coal ash bricks in Pakistan we can reduce the construction costs up to 37% of current value. Other than being low-cost these bricks are high in strength and thermal insulation. These bricks use coal ash (an industrial waste) as raw material hence prevents soil depletion. World knows this brick as ecofriendly Brick. With the customer Form common man to the Head of state And with the Market Affecting Each Individual, The Business of coal Ash Brick is highly Promising In Pakistan.
- Hence in this huge market size, its very easy to accommodate a low cost and high quality brick…!!!
- Coal ash brick has direct and indirect benefits. . . The direct benefits are, that it is low cost, it will help reduce the utility bills, it will prevent fertile soil erosion. . The indirect benefits are huge: One plant of coal ash bricks of our proposed capacity will: save 7000tons of top soil, about 600 tons of CO2 emission, and 2000 tons of ground and air pollution. . Its unique advantage is that one plant of our brick will earn carbon credits of about 90,000 to 100,000
- After completing the planning phase our first step will be conducting seminars for local contractors, convincing them to use energy efficient bricks. Then we will be opening our first coal ash brick manufacturing unit in Sheikhupura which is an industrial area and the raw material is easily available. We are going to sale 9 million bricks in the first year. Each brick costs us 3.5Rs while we will be selling it directly to the consumer at the rate of 4Rs per brick. This will give a net profit of 4.5million Rs. Next year we will be opening two new brick manufacturing units in Faisalabad and Sialkot. This will increase the production to 27million bricks. Excluding all expenses the net profit will be 13.5Lac.
- Beyond these years we intend to expand our business in all over the country and through a chain of partners overcoming the brick market of Pakistan.