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New                       Traditional

Social Media – Twitter,   TV
Facebook, YouTube

Podcasts                  Magazines

Online Pre-roll           Promotional Contests


Smartphone application
   Magazines
   TV
   Social Media
   Pre-Roll
   Smartphone Applications
   Podcast
   Promo Contest
 National reach




 Maxim, SI, Urban Male, The Hockey News


 TSN.ca, NHL.com, Yahoo Sports Canada, CTV
  Sports
 Toronto, Montreal, Vancouver, Calgary, Halifax



           -
http://www.youtube.c
om/watch?v=keC6Pw0
m10Q
•
Axe Effect Kenny,Zach,Colin,Greg&Lucas Slide Deck
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Axe Effect Kenny,Zach,Colin,Greg&Lucas Slide Deck

  • 1.
  • 2.
  • 3.
  • 4. New Traditional Social Media – Twitter, TV Facebook, YouTube Podcasts Magazines Online Pre-roll Promotional Contests Smartphone application
  • 5. Magazines  TV  Social Media  Pre-Roll  Smartphone Applications  Podcast  Promo Contest
  • 6.  National reach  Maxim, SI, Urban Male, The Hockey News  TSN.ca, NHL.com, Yahoo Sports Canada, CTV Sports
  • 7.  Toronto, Montreal, Vancouver, Calgary, Halifax -
  • 8.
  • 9.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
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