Signworld Owners, as well as many other sign companies around the country have used older forms of signage as inspiration for their modern day offerings.

1. Iconic Signage And It’s Place In The
Modern Day Sign Arena
Most of you, but not all of you, either aren’t old enough to have gone to a baseball game in the
30’s or a Johnny Cash concert in the late 50’s, or, you don’t live close enough to the home of one
of the largest music scenes in Nashville, TN, to have seen or even know what a Hatch Show
Print is. But, Hatch Show Prints, a printing icon in Nashville was founded in 1879 and has been
producing event posters that have captured the imagination with their simplistic design and old
school look.
The technology used at this Nashville-based
printing house has never changed, only the faces
of the customers: from Elvis Presley to Elvis
Costello, Johnny Cash to Bruce Springsteen,
Etta James to Kid Rock, the Carter Family to
Taylor Swift, and many others. While Hatch
Show Prints’ name is synonymous with the
music business, its posters promoting football
and baseball games, state fairs, stock car races,
and picture shows reflect the originality of American Pop Culture.
Like all other forms of art, the posters and signs of Hatch Show Print are designed to make us
stop, admire and enjoy the originality put into each print. Most signs today are meant to capture
your imagination, entice your senses and compel you to purchase something that is going to
make you a better person or happier. But Hatch Show Prints are loaded with snappy graphics,
punchy titles, humor and irony. It’s ultimately what makes them irresistible. Hatch Show
Prints, is still a working letterpress and design shop, creating posters today using the same
letterpress methods as yesterday.
Sign companies of today, utilizing modern technology are able to duplicate the iconic look
created by Hatch Show Prints and bring an old-school flavor to modern day signage. Whether
your future customers are an ice cream stand, a concert hall or any event company utilizing
promotional advertising, Hatch-style printed signage is sure to capture the imagination of their
existing customer-base and more importantly attract new customers who will be drawn to its Pop
Culture based appearance.
http://www.signworld.org/