The Viability of Segways for College Students

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- The document discusses research conducted on expanding the target market for Segway scooters to include college students. - An online survey of VT students asked questions about customizing Segways, willingness to pay and use them on campus, and how features like payment plans could influence purchases. - Results found students would customize colors/decals but weren't willing to pay the $4000-5000 market price. Few said they would buy one and most wanted to test drive first. Parking and gas savings did not strongly influence willingness to purchase.

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