Many business owners already know that social media has the potential to reach people all around the...

1. Connecting And Courting Customers With Social Media
Marketing
Many business owners already know that social media has the potential to reach people all around
the world. What you may not realize is that the sites you're using already can also work for your
marketing endeavors, as well. Continue reading to find tips to help make your social media
marketing campaigns profitable.
Look closely at any social marketing companies you may want to hire to expand your presence. For
starters, their black hat techniques are often seen as spam and will degrade your reputation. Some
of these companies create fake accounts on social networks using bots and proxy servers. Because
these services use abusive tactics, your message is generally not seen by too many real people, as
the view counts are fake and the fraudulent accounts are generally terminated fairly quickly.
Monitor your competitors on social media sites. Spend a little time looking at what your top five
competitors are doing out there in the social media world. Look at which social sites they are most
active on, what kind of content they are publish, how many fans they have and how they promote
their site and what they have to offer.
Have a reveal tab on your Facebook page: only your friends or followers will be able to see it.
Encourage people to 'like' your page so they can have access to this unique content. You could for
instance reveal a unique coupon code to the Facebook users who have 'liked' your page.
Sign up for Twitter. Get as many followers as you can by signing up for blogging sites like
Tweepi.com. Using a site like this makes it easier for people to find you on Twitter. Tweet regularly
about other bloggers. You should also automate your tweets so they aren't forgotten about by your
followers.
Continually interact with your customers. Comment on blog posts, reply to Facebook statuses and
answer questions posted to your wall. Avoiding getting into personal discussions with your
customers, stick to product or industry related issues only.
Try to map out your objectives and goals for participation when starting a social media marketing
campaign. Make them available throughout the company so that everyone within the organization is
on the same page. Results from social media marketing will be more productive and better focused
when all activities are aligned and working towards the same goals.
Post on Twitter as frequently as possible. Volume is critical when it comes to Twitter. Your posts

2. must be of high quality, but you must post frequently. Rather than one long tweet, post several
shorter ones.
Having contests and photo voting on your site is a good way to get visitors more involved with your
site. Have your followers https://secure.gravatar.com/socialstandup submit photos including your
brand for a prize for the most creative. This will help others to see your page as the users post them,
they will be exposing your company.
Ask people to "LIKE" your Facebook page everywhere. Ask on your Facebook page, on your website,
in any advertising, and in your brick and mortar stores. The more individuals "LIKE" your page, the
more they will spread information about your brand. This is a great way to increase business as well
as your SEO rankings.
Keep your Facebook posts regular and consistent. People will look for new content from you when
they check in on their Facebook page. If they don't see it regularly, they're likely to forget about you
quickly. There are many businesses out there who do post regularly and those businesses are getting
the attention of consumers. Make your business one of them.
Update your company's Facebook profile regularly. Set a time schedule aside every day to keep your
company's information up to date. This should be the time when you share exciting news, answer
questions, or post giveaways. Don't leave your customer base hanging by not posting at regular
intervals on your page.
Building a solid company http://www.amazon.com/Twitter-Marketing-An-Hour-Day/dp/0470562269
brand is crucial to succeeding in social media marketing. Your company logo makes a wonderful
avatar, and it can also be used as a page background. Try to keep up a constant theme that carries
over from one social media account to the other, with similar colors, pictures, and content. This is a
way to brand your pages and let your customers easily recognize when they're on one of your official
pages. Make good use of branding techniques, and remember that consistency is key.
Make sure you add something visual in your blog posts. Simply looking at words and paragraphs
gets boring after a while. You can include eye catching things like videos, logos, graphs, charts
which break up the monotony of long textual posts. Do not add too much, balance your content!
Social media marketing is all about building good communication skills. All the social media sites are
based on conversations of one form or another. Use these sites to engage potential customers by
telling them what you have to offer, making pertinent posts and displaying prominent links to your
product pages. Try asking your visitors questions about what they are looking for. You will build
relationships by exchanging valuable information and be rewarded by increased sales for your
efforts.
Try making some lists for your social media blog. When you are trying to attract visits to your blog,
you need information that can be taken in quickly by readers. The best way to do this is to compile
lists that show things like the 10 best places to visit or 10 songs that make you move.
Open the lines of communication with your Facebook audience. A large part of social media
marketing is the social aspect. Keep that in mind and go out of your way to respond to every
Facebook comment, inquiry, or message that is posted for you. You will quickly gain interest on your
page when you do this.
Do some promotion on YouTube. The description of each video you put up on YouTube should link

3. viewers to your blog or website. Use keywords in your video description, title and accompanying
information that relate to your niche. Use good keywords in your tags as well.
As you can see, there is a lot of information regarding how to set up your business on social media
sites. Hopefully the questions you had were all answered here. If not, then use this as a starting
point to research many other ways in which you can use these platforms to increase your business.