Contrast Repetition Alignment Proximity
C ontrast R epetition A lignment P roximity
Contrast “ And for whatever reason – perhaps our brains think they are still back in the savannah scanning for wild predat...
Repetition “… repetition is about subtly using elements to make sure the design is viewed as being part of a larger whole....
Alignment “… alignment is about obtaining unity among elements of a single slide…” -Garr Reynolds
Proximity “… related items should be grouped together…” -Garr Reynolds
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Design Principles

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Attempt to summarise chapter 6 of Garr Reynold's book about screen design. Used with a group of teachers who are designing screen based packages.

Published in: Education, Design, Business
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Design Principles

  1. 3. Contrast Repetition Alignment Proximity
  2. 4. C ontrast R epetition A lignment P roximity
  3. 5. Contrast “ And for whatever reason – perhaps our brains think they are still back in the savannah scanning for wild predators – we are all wired to notice differences. We are not concious of it, but we are scanning and looking for similarities and differences all the time. “ -Garr Reynolds
  4. 6. Repetition “… repetition is about subtly using elements to make sure the design is viewed as being part of a larger whole.” -Garr Reynolds Repetition helps students learn how to navigate your package as well KPB adds…
  5. 7. Alignment “… alignment is about obtaining unity among elements of a single slide…” -Garr Reynolds
  6. 8. Proximity “… related items should be grouped together…” -Garr Reynolds

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