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Contrast Repetition Alignment Proximity
C ontrast R epetition A lignment P roximity
Contrast “ And for whatever reason – perhaps our brains think they are still back in the savannah scanning for wild predators – we are all wired to notice differences. We are not concious of it, but we are scanning and looking for similarities and differences all the time. “ -Garr Reynolds
Repetition “… repetition is about subtly using elements to make sure the design is viewed as being part of a larger whole.” -Garr Reynolds Repetition helps students learn how to navigate your package as well KPB adds…
Alignment “… alignment is about obtaining unity among elements of a single slide…” -Garr Reynolds
Proximity “… related items should be grouped together…” -Garr Reynolds

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Design Principles

  • 1.  
  • 2.  
  • 4. C ontrast R epetition A lignment P roximity
  • 5. Contrast “ And for whatever reason – perhaps our brains think they are still back in the savannah scanning for wild predators – we are all wired to notice differences. We are not concious of it, but we are scanning and looking for similarities and differences all the time. “ -Garr Reynolds
  • 6. Repetition “… repetition is about subtly using elements to make sure the design is viewed as being part of a larger whole.” -Garr Reynolds Repetition helps students learn how to navigate your package as well KPB adds…
  • 7. Alignment “… alignment is about obtaining unity among elements of a single slide…” -Garr Reynolds
  • 8. Proximity “… related items should be grouped together…” -Garr Reynolds